Summary of Conference Call Records Industry Overview - The records primarily focus on the domestic travel and tourism industry in China, highlighting various metrics related to passenger flow, tourism data, and consumer spending during recent holidays. Key Points Domestic Travel Data - Total cross-regional passenger flow reached 657 million, averaging 219 million daily, with a year-on-year increase of 3.0% [1] - Railway passenger numbers totaled 47.108 million, averaging 15.7027 million daily, reflecting a 2.3% year-on-year growth [1] - Civil aviation recorded 5.601 million passengers, averaging 186,700 daily, with a 1.22% year-on-year increase [1] - Road travel accounted for 600 million passengers, averaging 200 million daily, showing a 3.14% year-on-year growth [1] - Waterway travel saw 2.881 million passengers, averaging 960,000 daily, which is a decline of 1.65% year-on-year [1] - Average economy class ticket prices for the upcoming May Day holiday are expected to decrease by 10.4% compared to 2019 and by 25% compared to 2023 [1] Provincial and Scenic Area Tourism Data - Key scenic areas experienced varied growth rates due to weather impacts and base differences: - Laoshan received over 117,000 visitors, up 12.6% year-on-year [3] - Hongcun saw a decline in visitors to 29,125, down 14.16%, with ticket revenue dropping 35.46% [3] - Xidi had 10,812 visitors, down 7.67%, with ticket revenue decreasing by 12.37% [3] - Beijing's parks received 1.2558 million visitors, remaining stable year-on-year [3] - Notable provincial data includes: - Sichuan's A-level scenic areas welcomed 14.2915 million visitors, with ticket revenue of 109.1803 million, marking a 13.02% increase in visitor numbers [3] - Hunan reported 17.2881 million visitors, up 12.56%, with per capita spending increasing by 16.11% [3] - Shanghai received 6.4808 million visitors, with total tourism spending of 12.477 billion, a 3.30% increase [3] - Beijing's total visitor count was 8.211 million, with tourism spending of 10.77 billion, up 6.7% [3] - Guangdong saw a 20.6% increase in visitors, totaling 23.21 million, with tourism revenue up 25.6% [4] OTA Booking Trends - OTA platforms indicate that cultural experiences, short trips, and summer vacations are key growth drivers for domestic travel [6] - Family-oriented travel is prominent, with nearly 90% of the top 50 scenic spots being family-friendly, and family orders constituting 25% of total travel orders [6] - Theme park ticket bookings surged by 127% year-on-year [6] - Booking trends show significant growth in domestic and international travel, with a 15% increase in outbound flight bookings [7] Local Consumption Data - In Beijing, ticket sales for performances reached 140 million, with a 130% increase in box office revenue year-on-year [10] - Retail sales in various cities showed positive growth, with Shanghai's consumption nearing 20 billion, up 4.1% from the previous year [10] - Meituan reported a 193% increase in "Dragon Boat Rice" orders in Guangdong and a 241% increase in specific regional delicacies during the holiday [11] Additional Insights - The overall outflow and inflow of people at national ports is expected to reach 2.15 million daily, a 12.2% increase compared to the previous year [8] - International flights are recovering, with daily operations reaching 1,659 flights, which is 87% of the 2019 level [8] - Hainan's airports are projected to handle 317,000 passengers, with a 2.5% year-on-year increase in passenger throughput [9] Conclusion - The domestic travel and tourism industry in China is showing signs of recovery and growth, with various regions and sectors experiencing different levels of performance. The data indicates a positive trend in consumer spending and travel activity, despite some challenges posed by weather conditions and other factors.

Core Viewpoint - The Dragon Boat Festival travel market is experiencing steady growth, with a significant emphasis on local and surrounding travel, as well as family-oriented trips due to the overlap with Children's Day [1][5]. Group 1: Travel Trends - Domestic local and surrounding travel accounts for 50% of the market, with a notable increase in bookings for micro-vacations, summer escapes, and cultural experiences [1][3]. - Bookings for surrounding travel during the Dragon Boat Festival have increased by 23% year-on-year, with popular destinations including Beijing, Shanghai, and Chengdu [3]. - The search interest for cultural experiences related to the Dragon Boat Festival has surged by 50% compared to last year, with specific activities like dragon boat racing and zongzi making a significant impact on travel choices [4]. Group 2: Family Travel - The overlap of the Dragon Boat Festival with Children's Day has led to a rise in family travel, with 35% of travel orders on Ctrip being from parent-child families, and hotel searches for family accommodations increasing by 45% [6]. - Multi-child family travel is emerging as a new trend, with significant growth in bookings for family rooms and twin-bed rooms, increasing by 51% and 42% respectively [6][7]. Group 3: International Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, with Thailand being a prime example of this trend [8]. - The number of Chinese tourists visiting Thailand is projected to reach 6.73 million in 2024, marking a 91.7% increase year-on-year [8]. - Inbound tourism searches for hotels in China have doubled, indicating a strong appeal for international visitors, with top source countries including Malaysia, South Korea, and the United States [9].

Core Insights - The Dragon Boat Festival holiday travel market is experiencing steady growth, with local and surrounding travel dominating at 50% of the market share, emphasizing emotional value and practical needs [1][3] - Family travel is significantly boosted this year due to the overlap with Children's Day, with parent-child travel orders accounting for 35% of bookings [5][6] - The popularity of cross-border travel is rising, particularly for destinations within a 3-hour flight radius, such as Japan, South Korea, and Thailand [8][9] Local and Surrounding Travel - Local and surrounding travel is the primary focus during the Dragon Boat Festival, with a 23% year-on-year increase in domestic surrounding travel bookings [3] - Popular domestic destinations include Beijing, Shanghai, Nanjing, Chengdu, and Hangzhou, with strong demand from the Yangtze River Delta and Pearl River Delta regions [3] Cultural and Traditional Experiences - There is a 50% year-on-year increase in searches for cultural experiences related to the Dragon Boat Festival, with activities like dragon boat racing and zongzi making significant impacts on travel choices [4] - The popularity of cultural experiences is reflected in a 270% increase in searches related to "dragon boat" and "zongzi" [4] Family Travel Trends - The trend of multi-child family travel is notable, with a 51% increase in bookings for family rooms and a 42% increase for twin rooms compared to last year [6] - Short trips of 2 to 3 days are preferred by families, with popular destinations including Shanghai, Guangzhou, and Beijing [6] Cross-Border Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, particularly for Thailand, which is seeing a significant increase in Chinese tourists [8] - Data shows a 493.8% year-on-year increase in Thai tourists visiting China, with projections of 6.73 million Chinese tourists visiting Thailand in 2024 [8] Popular Destinations - The top inbound destinations for the Dragon Boat Festival include Shanghai, Beijing, and Guangzhou, while popular outbound destinations are Japan, South Korea, and Thailand [9] - The trend of choosing destinations within a 3-4 hour flight radius is evident, with affordable flight options further encouraging travel [9]

Group 1: Domestic Tourism Trends - The Dragon Boat Festival is expected to drive the domestic tourism market, continuing the momentum from the May Day holiday, with a focus on short trips and cultural experiences [1][2] - Travel platforms indicate that local and nearby travel will dominate, with 50% of users on Ctrip opting for local trips, and 47% on Tuniu choosing short-distance travel [2][3] - Cultural activities, such as dragon boat races, have significantly boosted tourism bookings, with some locations seeing a year-on-year increase of 167% [3] Group 2: International Travel Insights - There is a notable increase in outbound travel interest, with destinations like Japan, South Korea, and Hong Kong being popular, while Uzbekistan and Kazakhstan are emerging as potential "dark horses" in the outbound tourism market [4][5] - The convenience of visa policies and flight durations is influencing travel choices, with significant increases in hotel bookings for destinations like Egypt and Vietnam, showing growth rates of 193%, 133%, and 119% respectively [4] - The influx of foreign tourists to China is supported by policies such as visa facilitation and tax refunds, with a reported 61% year-on-year increase in inbound tourists [6][7]

Core Insights - The popularity of traditional cultural experiences during the Dragon Boat Festival, such as dragon boat racing and zongzi making, has increased by 105% compared to last year [1] - Family travel during the Dragon Boat Festival has seen a growth of approximately 20% year-on-year [1] - Ticket bookings for popular theme parks have more than doubled compared to last year [1] Travel Trends - The main travel preferences include 2-hour high-speed train trips and short-distance self-driving tours [1] - Car rental bookings for the Dragon Boat Festival have increased by 47% compared to last year [1] - High-speed train stations have become the most popular locations for car pick-up and drop-off [1]

Group 1 - The core viewpoint of the article highlights the anticipated increase in travel enthusiasm among family units during the upcoming Dragon Boat Festival, coinciding with Children's Day, leading to a 23% year-on-year growth in domestic peripheral travel bookings for the 2025 holiday [1][2] - In Shenzhen, the city is expected to attract a new wave of inbound tourists during the Dragon Boat Festival, following its recognition as one of the top ten inbound travel cities during the May Day holiday [1] - The top ten inbound travel destinations for the Dragon Boat Festival include major cities such as Shanghai, Beijing, and Guangzhou, indicating a strong demand for urban tourism [1][2] Group 2 - The proportion of family travel orders on the Ctrip platform has significantly increased, with 35% of orders being from parent-child families, and searches for family-friendly hotels rising by 45% compared to the previous year [2] - The search interest for domestic inbound travel hotels has more than doubled, with the top ten source countries for inbound tourists being Malaysia, South Korea, and Singapore [2] - Popular outbound travel destinations for the Dragon Boat Festival include Japan, South Korea, and Hong Kong, with short-haul flights under three hours being particularly favored due to visa convenience and travel time [2]

Group 1 - The overlap of the Dragon Boat Festival and Children's Day this year has invigorated the tourism market, with a notable increase in family and parent-child travel demand [1][23] - The trend of short vacations, performances, and cultural experiences has become a characteristic of travel during the Dragon Boat Festival [1][23] Group 2 - According to Ctrip's 2025 travel trend report, local and surrounding travel accounts for 50% of the market, with surrounding travel bookings increasing by 23% year-on-year [2][23] - Popular destinations include Beijing, Shanghai, Nanjing, Chengdu, Hangzhou, Qingdao, Chongqing, Guangzhou, Tianjin, and Changsha [2][23] Group 3 - The overlap of the Dragon Boat Festival and Children's Day has significantly boosted family travel enthusiasm, with parent-child travel orders accounting for 35% on Ctrip [3][21] - The search interest for pet-friendly hotels has increased by over 20% year-on-year, reflecting the emotional value driving tourism consumption [3][21] Group 4 - Many young travelers are opting for "performance + travel" packages, with tickets for major concerts during the Dragon Boat Festival selling out quickly [5][23] - The search volume for "parent-child water parks" has nearly doubled since May 1, with significant interest in various parent-child activities [5][23] Group 5 - The trend of self-driving and high-speed rail travel is prevalent, with over 80% of travelers choosing these modes for the three-day holiday [7][23] - The "2-hour high-speed rail circle" remains popular, with cities like Changsha, Zhengzhou, Shanghai, Chengdu, Nanjing, Wuhan, Tianjin, Taiyuan, Dandong, and Suzhou being the most sought after [7][23] Group 6 - The Dragon Boat Festival is expected to see a surge in local cultural tourism, with significant interest in traditional activities such as dragon boat racing and eating zongzi [10][12] - The top ten popular cultural tourism destinations during the Dragon Boat Festival include Chengdu, Hangzhou, Foshan, Suzhou, Tongren, Nanning, Huaihua, Dongguan, Jishou, and Suqian [10][12]

Core Insights - The travel market is experiencing steady growth during the Dragon Boat Festival in 2025, with local and surrounding travel dominating at a 50% share [1] - The popularity of short-distance overseas travel to destinations like Japan, South Korea, and Thailand is notable, alongside a continued interest in inbound tourism [1][4] Domestic Travel Trends - Local and surrounding travel is the primary focus for the 2025 Dragon Boat Festival, with a significant increase in bookings for trips within a "3-hour high-speed rail circle" [1][2] - Bookings for surrounding travel have increased by 23% year-on-year, indicating a stable growth trend in the domestic market [1] - The search interest in traditional cultural experiences during the festival has surged by 50% compared to last year, highlighting a strong interest in local customs [2] Event-Driven Travel - The presence of various themed music festivals and concerts during the Dragon Boat Festival has led to a noticeable increase in cross-city travel [2] - Major events such as concerts by popular artists have sold out, contributing to a spike in hotel bookings in cities hosting these events [2] Family and Pet Travel - The proportion of family travel has significantly increased, with family-oriented bookings accounting for 35% of total orders on travel platforms [3] - There is a growing trend of pet-friendly travel, with a 20% increase in the popularity of pet-friendly hotels compared to last year [3] Inbound and Outbound Travel - Inbound tourism remains strong, with hotel search interest for inbound travel increasing by over 100% during the Dragon Boat Festival [3] - Popular outbound destinations include Japan and South Korea, with unique locations like Egypt and Russia seeing significant hotel booking increases [4]

Group 1 - The core viewpoint of the articles highlights a significant increase in travel and hotel bookings during the Dragon Boat Festival, particularly due to the overlap with Children's Day, leading to a rise in family travel [1][2] - Hotel bookings in Wuhan for the Dragon Boat Festival have increased by 17% year-on-year, with major sources of travelers coming from cities like Shanghai, Beijing, Changsha, Guangzhou, and Nanchang [1] - The trend for the 2025 Dragon Boat Festival indicates a 23% year-on-year growth in domestic surrounding travel bookings, reflecting a steady market growth [1] Group 2 - The popularity of music festivals and concerts during the early summer season has contributed to increased hotel bookings in smaller cities, driven by events such as the "Rock Chronicles" concert and the New Youth Music Festival [2] - There is a notable 50% year-on-year increase in search interest for traditional cultural experiences during the Dragon Boat Festival, with activities like dragon boat racing and making zongzi attracting tourists [2]

Group 1 - Qingdao tourism is experiencing a surge in popularity, ranking among the top ten destinations for both inbound and domestic travel in China [1][3] - Hotel bookings in Qingdao during the Dragon Boat Festival holiday increased by 24% year-on-year, while flight bookings rose by 12% [1][3] - The top source markets for inbound tourism to Qingdao include Malaysia, South Korea, Singapore, and the United States [3] Group 2 - Domestic surrounding travel is also gaining traction, with Qingdao ranking sixth among popular destinations in China [4] - The overall booking volume for domestic surrounding travel during the Dragon Boat Festival is projected to grow by 23% year-on-year [4] - There is a notable increase in interest for traditional cultural experiences during the Dragon Boat Festival, with a 50% rise in search interest for related activities [4]