Core Insights - The global cross-border e-commerce market is expected to exceed $6 trillion by 2025, prompting companies to reassess their overseas strategies due to compliance pressures, funding efficiency, and escalating brand competition [1] Group 1: Platform Rule Evolution - Major cross-border e-commerce platforms are imposing stricter requirements on seller entities, with non-local entities facing limitations in account weight, advertising, and payment tool access [3] - For instance, U.S. company accounts on Amazon have a significantly lower store closure rate compared to domestic accounts, and TikTok requires U.S. tax identification for live streaming permissions [3] Group 2: Tax Compliance Upgrade - The global tax regulatory network is tightening, with the EU's Digital Services Tax and increased tax rates in markets like Brazil and India, necessitating companies to leverage overseas structures for tax compliance and efficiency [5] - A Shenzhen-based 3C seller reduced its overall tax burden from 25% to 12% by utilizing a "Hong Kong holding + U.S. operation" structure, saving over 8 million yuan annually [6] Group 3: Funding Efficiency Improvement - Cross-border capital flows remain under strict control, with domestic companies limited to an annual foreign exchange quota of $50,000; registering overseas allows for multi-currency accounts, reducing fees and transaction times [8] - An overseas company structure provides a compliant pathway for ODI (Overseas Direct Investment) filings, enabling a home goods brand to invest in a Vietnamese factory while avoiding domestic scrutiny [9] Group 4: Brand Premium Construction - Consumer perception of brand "nationality" significantly influences purchasing decisions, with research indicating that consumers in Europe and the U.S. are willing to pay a premium for local brands [11] - For example, a clothing brand registered in the UK and marketed as "London Design" on Shein increased its average transaction value from $19.9 to $29.9, while reducing return rates by 12% [11] Group 5: Risk Mitigation Mechanism - Increasing geopolitical tensions and regulatory uncertainties necessitate risk isolation through overseas company registration; a vaping brand that preemptively established a U.S. subsidiary was able to continue operations despite domestic account closures, reducing potential losses by over 200 million yuan [15] Conclusion - Registering overseas companies is becoming a crucial strategy for cross-border e-commerce, facilitating tax compliance, global integration, brand differentiation, and funding efficiency [17][18]