Core Viewpoint - The traditional skill of "shearing sheep wool" has led to the emergence of a new industry in Lu Yi County, Henan, with an annual output value exceeding 10 billion yuan, establishing it as the "City of Makeup Brushes in China" [1][2] Industry Overview - The local economy has shifted from viewing sheep tail hair as waste to recognizing it as a valuable raw material for makeup brushes, leading to the establishment of a thriving industry [2] - Lu Yi County produces 150 million sets of various makeup brushes annually, accounting for over 90% of the national export volume and 95% of global animal hair used in makeup brushes [2] Company Development - In 2019, local entrepreneurs identified the need to pivot from traditional foreign trade to building their own brands, leading to the establishment of a makeup brush factory in Lu Yi [3] - The company initially struggled with market acceptance and product positioning, realizing the necessity for localization in product design and pricing strategies [4] Market Strategy - The company adopted a new sales strategy by entering the Pinduoduo platform, focusing on product differentiation and rapid new product launches to enhance market presence [5] - A combination product featuring 13 makeup brushes became a bestseller, achieving daily sales of 2,000 units and total sales exceeding 800,000 sets [6] Employment and Community Impact - The company has created numerous job opportunities, particularly for local mothers, allowing them to balance work and family responsibilities [7] - Collaboration with over 100 local farmers has enabled home-based production, providing stable income for those unable to work outside [8] Future Aspirations - The company aims to further develop its production capabilities and establish a benchmark brand representing the quality of Lu Yi [8]