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从代工到品牌:拼多多“千亿扶持”计划助推“归雁”返乡,筑就鹿邑百亿化妆刷之城
Quan Jing Wang· 2025-12-02 05:10
虽是"毫毛技艺",却是顶上功夫,更成就"顶流"产业。在河南周口鹿邑县,依托"薅羊毛"的传统技艺, 这里崛起了一个年产值超百亿元的新兴产业,让"老子故里"又添"中国化妆刷之城"新名片。 "归雁"返乡:代工厂的品牌梦 "豫东小山羊"这个名号,对于河南老饕们来说并不显得陌生,在河南周口、商丘一带的农户家中,或多 或少都会养上几只山羊。 山羊多了,当地跟羊毛相关的买卖也多了起来。但在很多年前,羊尾巴上的毛因为毛质硬且弹性大,难 以作为纺织材料使用,被人视为"废品"大量丢弃。 直到有村民探亲时发现,这些"废品"竟是国外化妆品企业急需的化妆刷原料,鹿邑化妆刷产业就此萌 芽,"梳羊毛"也成了当地"好日子"的代名词。 如今,鹿邑已坐拥"中国化妆刷之城"美誉:年产各类化妆刷1.5亿套,出口量占全国90%以上,全球95% 的化妆刷用动物毛、85%的人造纤维毛均产自这里。 "这是黄狼尾毛,这是山羊毛,这是现在常用的人造纤维毛……"在鹿邑县鸿鑫刷业展示墙前,公司副总 经理周长军手持化妆刷如数家珍。 2019年,周长军与同乡梁超杰相遇,彼时鹿邑不少尾毛加工企业扎堆赴广东做外贸,却因竞争激烈难拓 订单,急要寻找新的增量市场。恰逢鹿邑县实 ...
关税冲击下的广东服装业突围:打造自主品牌,多举措拓内销
Nan Fang Du Shi Bao· 2025-04-24 02:34
Core Insights - The article discusses the significant impact of U.S. tariffs on global trade, particularly focusing on Guangdong's response as a major economic and foreign trade province in China [1] - It highlights the transformation of the Guangdong garment industry in the face of these tariffs, with companies exploring new markets and adjusting their strategies [1] Industry Overview - The U.S. has become a crucial trade partner for Guangdong, and the ongoing tariff situation is prompting unprecedented changes in the garment sector [1] - The article emphasizes the reliance of many U.S. companies on Chinese materials, which lack domestic alternatives, leading to concerns about the sustainability of their supply chains [2][3] Company Responses - Guangdong Mingrui Group, a leading wedding dress manufacturer, produces around 200,000 dresses annually, with over 95% of sales going overseas, primarily to the U.S. [2] - The company is facing pressure to lower prices due to tariff impacts but is focusing on the European market for future growth [2] - Other companies, like Guangzhou Dongfan Garment Factory, are also adapting by seeking new markets and developing domestic brands to mitigate the effects of U.S. tariffs [6] Market Dynamics - The article notes that nearly 90% of wedding dresses sold in the U.S. are produced in China, highlighting the potential economic turmoil if production shifts back to the U.S. [5] - Retailers in the U.S. are experiencing declining sales as consumers turn to second-hand options or rental services due to increased costs from tariffs [4] Strategic Shifts - Companies like Yida Group are transitioning from relying on foreign trade to focusing on domestic markets, emphasizing the need for agility in response to changing market conditions [7] - The shift involves adapting to different order models and enhancing product quality to meet domestic consumer demands [7] Brand Development - Mingrui Group has successfully launched its own wedding dress brand, AMELIE, which has gained a 5% market share in Europe, showcasing the potential for Chinese brands to establish themselves internationally [10] - Yida Group has also developed its own brand, leveraging its extensive supply chain and production capabilities to cater to domestic consumers [8][10]