Core Insights - The article highlights the significant growth of the @Daxiang News account on Bilibili, which gained 1.014 million followers in just 10 days, increasing from 434,000 to 1.448 million, and further to 1.68 million by June 9 [1][3] - This surge in followers is indicative of a broader trend where traditional media is adapting to the preferences of younger audiences, particularly through short video platforms like TikTok and Douyin, as traditional social media platforms see declines in news traffic [3][4] Group 1: Growth Metrics - @Daxiang News experienced a 162.3% increase in playback volume and a 508.2% increase in likes during May, with shares and comments also rising significantly by 221.9% and 197.2% respectively [5] - The account's highest single-day follower increase reached 222,000, while its Douyin account gained over 1.5 million followers in the same period [1][3] Group 2: Content Strategy - The content strategy of @Daxiang News focuses on social issues and trending topics, effectively engaging with Bilibili users and enhancing its media image through timely reporting and coherent narratives [7][11] - The introduction of the "Anchor Says News" format has been particularly successful, accounting for 86.5% of high-traffic content on Bilibili and significantly contributing to engagement on other platforms like Douyin and WeChat [9][14] Group 3: Industry Trends - The shift towards short video content is recognized as a key trend for 2024, with traditional media exploring this format to retain audience engagement and expand their reach [4][16] - The article emphasizes the importance of adapting content to fit the characteristics of different platforms, with @Daxiang News tailoring its approach for Bilibili and Douyin to maximize impact and avoid content homogenization [11][14]