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《我的哪吒与变形金刚》第一季完播:一次跨文化动画叙事的成功实践
Huan Qiu Wang· 2025-12-19 12:24
Core Viewpoint - The animated series "My Nezha and Transformers," co-produced by CCTV Animation Group and Hasbro, has received positive feedback for its innovative blend of mythology and science fiction, as well as its high production quality, resonating with both experts and audiences [1][3]. Broadcast Performance and Social Response - The series achieved high viewership ratings, becoming the most significantly increased youth program on CCTV during its broadcast, and topped various streaming platforms' charts, including ranking first on iQIYI's children's rising list and second on Tencent Video's mecha list [3]. - The show generated over ten million total reads on social media platforms like Weibo and Douyin, indicating strong cross-platform engagement and influence [3]. - Experts from academia and media praised the series for its cultural innovation, highlighting its ability to break cultural and thematic boundaries while promoting shared values [3][4]. Artistic Breakthrough and Narrative Innovation - The series creatively connects the two major IPs, Nezha and Transformers, through the dream of a contemporary Chinese boy, establishing a coherent and imaginative cross-cultural adventure world [6]. - It employs a unique visual style using "3D production and 2D rendering," effectively merging the mechanical precision of Transformers with the fluidity of traditional Chinese animation [6]. - The narrative emphasizes the core value that "true power comes from within," using dreams as a backdrop for the intersection of mythology and science fiction, and illustrating a hero's journey from external validation to internal awakening [7]. Cultural Export and Civilizational Exchange - The collaboration model of "My Nezha and Transformers" represents a new approach for Chinese animation to go global, moving from single content output to deep co-creation with international IPs [8]. - The project aims for "genuine cultural sharing" rather than one-way cultural export, focusing on presenting Chinese heroes and wisdom with respect and equality [8]. - The creative team conducted multiple rounds of validation and overseas testing to ensure the narrative resonates with both Chinese and global audiences, integrating Eastern wisdom into the storyline naturally [8][9]. Industry Implications - The series has planted seeds of expectation in viewers, addressing themes of heroism, inner strength, and cultural heritage for children, while also highlighting the importance of innovative integration and cultural confidence for the industry [11].