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以文兴业,培育更多创意文化产业新场景
Xin Hua Ri Bao· 2025-11-28 00:44
党的二十届四中全会(以下简称"全会")提出,"激发全民族文化创新创造活力,繁荣发展社会主义文 化"。江苏应牢牢把握历史机遇,将文化建设融入全省高质量发展大局,聚力打造具有全国影响力的文 化创新高地。 文化新业态培育:以应用场景激活技术转化 全会要求"推动文化建设数智化赋能、信息化转型,发展新型文化业态"。江苏高校和科研院所数量众多 且实力强,但科研成果转化落地仍存在一定短板,究其核心症结,是技术与产业"最后一公里"尚未完全 打通,创新性应用场景开发不足。建议"十五五"时期在技术创新基础上,将数字文化场景的应用与拓展 摆在更加突出的位置,依托省发改委批准的14个省级未来产业技术研究院,在文化领域推动"艺科融 合",打造可复制、可推广的场景应用范本,让技术走向市场,以文化和科技的深化融合不断催生各类 新业态、新应用、新载体。 实施积极文化经济政策:构建"三宽"营商环境 文化遗产活态传承:从静态保护到动态赋能 全会要求"推动文化遗产系统性保护和统一监管督查,加强历史文化名城、街区、村镇有效保护和活态 传承"。保护文化遗产不是将其"束之高阁",而是要让其融入当代生活、服务群众。江苏是长江与大运 河两大国家文化公园的重 ...
以文化叙事促老字号品牌传播
Zheng Quan Ri Bao· 2025-11-25 22:47
本报记者 桂小笋 在很多消费者心里,老字号、化学制药等词汇,自带距离感。力生制药党委书记、董事长张平在与《证 券日报》记者交流时表示,希望通过文化叙事,让更多人在想到力生制药时嘴角上扬,"觉得我们是柔 和的、松弛的,大家能一起'玩'起来。" 11月24日,位于天津市河西区平山道43号的实验剧场迎来了一场特殊的"实验",天津力生制药股份有限 公司(以下简称"力生制药")与天津北方演艺集团有限公司演艺传媒分公司联合出品的网络短剧在这里 举行了首映仪式。 长期以来,如何让老字号摆脱"老气"、焕发新活力,始终是行业与消费者关注的焦点。在张平看来,解 题的关键,就藏在文化和创新这两个关键词里。 "天津企业的文化是津派文化的重要组成部分,力生制药旗下'三鱼'中华老字号品牌与'寿比山'拳头品 牌,承载了几代人的记忆。"张平向《证券日报》记者介绍,企业选择网络短剧这一轻量化、高传播度 的形式,并非跟风之举,而是希望传递"做好人,做好药"的企业价值观,以老字号企业的正能量引发受 众情感共鸣,实现"文化传情、健康入心",进而在年轻群体中完成品牌认知升级与影响力破圈。 "文化看不见摸不着,但在关键时刻却能有大用。"张平表示,要让文 ...
1500家企业齐聚,激活文化创新新动能!第六届长三角文博会开幕
Guo Ji Jin Rong Bao· 2025-11-21 07:13
Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo emphasizes the integration and high-quality development of the cultural industry in the Yangtze River Delta region, showcasing over 1,500 cultural industry-related entities and a total exhibition area of 80,000 square meters [3][6]. Group 1: Event Overview - The expo is co-hosted by the propaganda departments of Shanghai, Jiangsu, Zhejiang, and Anhui, with the theme "Cultural Empowerment for Economic and Social Development" [3]. - The event features a "1+6" exhibition format, including one comprehensive development section and six specialized exhibitions, along with 126 industry summits and performances [3][5]. - The "Yangtze River Delta Smart Cultural Industry Fund" was officially launched, and several key research publications were released, including the "Yangtze River Delta Cultural Industry Development Blue Book" [3][6]. Group 2: Regional Highlights - Shanghai's exhibition area showcases various cultural innovations, including immersive experiences and technology integration, such as the "Shen Yu Li" light show and the "IP Star Chain Factory" [4][5]. - Jiangsu's exhibition covers 2,000 square meters with themes like "Su Chao" and features over 10,000 cultural products, including innovative tech like AR glasses [5]. - Zhejiang's 2,000 square meter area highlights cultural heritage and digital entertainment, showcasing ancient crafts and modern cultural exports [5]. Group 3: Industry Development and Collaboration - The expo includes multiple industry forums and trade meetings focusing on emerging topics like the immersive industry, AI, and cultural tourism investment [6]. - The event aims to activate cultural consumption and promote the high-quality integration of the cultural industry in the Yangtze River Delta, contributing to regional economic and social development [6].
南京各区深耕文化品牌建设构筑精神家园——文化馨香满城芳
Nan Jing Ri Bao· 2025-11-17 02:35
历史在行走中触手可及,知识在分享中浸润心田,艺术在街头转角邂逅,非遗在赛事间隙焕新…… 当下,一股由各区精心培育、共同绘就的文化建设热潮,正悄然改变着南京的城市气质与市民生活,一 系列各具特色、惠民有感的区域文化品牌,正如同繁星点点,共同照亮这座文化名城,让文化自信在创 新实践中扎根生长,为城市高质量发展注入源源不断的内生动力。 2019年,鼓楼区推出"遇见鼓楼"文化行走项目,打破传统馆舍边界,以"实景行走+阅读分享+专家 解读"模式激活文化传播。项目聚焦鼓楼特色,串联区域文化资源,推动阅读场景从室内转向户外。近 日,该项目在第二届沿大运河八省(市)图书馆学会协作交流活动优秀业务案例评审中获评二类案例, 彰显鼓楼区在文化创新上的卓越成效。 "现在每周上这里抢票,成了我的固定动作。"市民陈玲滑动手机上的"建邺文化云"平台,沉浸式古 风原声音乐盛宴、京剧拼贴沙龙等活动信息应接不暇。作为建邺区"文润365·精彩每一天"群众文化品牌 的核心载体,"建邺文化云"集成场馆预约、活动直播、积分抢票等功能,通过动态更新资源库,推出"菜 单式"点选服务。截至今年7月底,平台注册用户达80.65万,日均5万活跃用户在此预约、抢票 ...
陕西文旅新活力:用科技与历史“对话”
Xin Hua Wang· 2025-11-11 00:19
Group 1 - The core idea of the articles emphasizes the integration of culture and technology in enhancing the tourism experience in Shaanxi, particularly in Xi'an and Baoji [1][2] - The "Great Tang Night City" in Xi'an showcases a vibrant atmosphere with cultural performances and immersive experiences, utilizing technology such as holographic projections to engage visitors [1] - The Baoji Bronze Museum employs digital methods to provide an interactive experience, significantly increasing visitor engagement, with over 20,000 daily visitors during peak holidays [1] Group 2 - The articles highlight the importance of cultural innovation and the role of technology in reviving historical memories and enhancing social civilization in Shaanxi [2] - The Baoji Bronze Museum aims to improve cultural heritage protection and education through high-quality exhibitions and diversified educational programs [1] - The integration of cultural industries and market operations is emphasized, with a focus on developing new cultural formats and enhancing the overall value of cultural products [1]
数据时代城市文化的被动重塑与主动升维
Xin Hua Ri Bao· 2025-11-07 09:23
Core Insights - The article emphasizes the profound transformation of urban culture in the data era, highlighting the importance of preserving and promoting traditional Chinese culture while adapting to technological advancements [1][2][3] Group 1: Opportunities in the Data Era - The data era is reshaping urban cultural ecology, providing new momentum for the protection, inheritance, innovation, and dissemination of urban culture [2] - Cultural preservation is shifting from "rescue-based restoration" to "preventive preservation," utilizing technologies like 3D scanning and digital modeling to create permanent digital archives of cultural heritage [2] - Cultural transmission is evolving from "one-way instruction" to "immersive experiences," leveraging AR, VR, and MR technologies to engage audiences interactively with historical contexts [3] - Cultural innovation is moving from "resource dependence" to "creative drive," with data analysis enabling personalized cultural offerings and the emergence of new artistic forms like digital art and metaverse exhibitions [4] - Cultural dissemination is expanding from "regional limitations" to "global coverage," as internet platforms allow unique cultural aspects of cities to reach a worldwide audience [4] Group 2: Challenges in the Data Era - The "digital divide" may lead to unequal access to cultural resources, marginalizing groups less familiar with digital technologies [5] - "Algorithmic bias" could result in cultural content homogenization, creating "information cocoons" that threaten cultural diversity [5][6] - Over-reliance on digital representations may dilute the authenticity of cultural experiences and historical connections [6] - "Data security" and "cultural security" face new risks, necessitating robust measures to protect cultural heritage in the digital realm [6] Group 3: Pathways for Cultural Development - Emphasizing a people-centered approach, efforts should be made to bridge the digital divide and ensure equitable access to cultural resources [7] - Value-driven algorithms should be developed to promote diverse and high-quality cultural content, countering the effects of "information cocoons" [7] - A focus on integrating digital technology with physical cultural experiences can enhance engagement and appreciation of cultural heritage [8] - Establishing a governance framework for cultural heritage in the digital age is essential to ensure the safety and sustainable development of cultural resources [8]
学习贯彻中共二十届四中全会精神
Ren Min Ri Bao· 2025-11-06 01:25
Group 1 - The core viewpoint emphasizes the importance of high-quality development as a response to the rapidly changing external environment, aiming to advance national strength and rejuvenation [1][2] - The focus is on implementing a comprehensive new development concept and proactive macro policies to boost effective demand and promote a unified national market [1] - There is a strategic emphasis on enhancing new quality productivity, particularly through the integration of artificial intelligence and fostering innovation within enterprises [1] Group 2 - Recommendations include strengthening legal protections for service consumption and optimizing policies to support various service sectors [3][4] - The proposal suggests innovating service consumption scenarios and platforms to align with digital, green, and quality development trends [3] Group 3 - The need for educational reform is highlighted, focusing on a system that integrates general and vocational education to better prepare students for diverse career paths [6][7] - A multi-faceted talent selection mechanism is proposed to enhance fairness and accessibility in education [6] Group 4 - The importance of advancing a unified national market is underscored, with a focus on property rights protection and the cultivation of new quality productivity [8][9] - The activation of data elements is seen as crucial for unleashing the potential of the digital economy [8] Group 5 - Cultural innovation and integration are emphasized, with recommendations for reforming cultural mechanisms to enhance creativity and market efficiency [10][11] - The integration of technology and culture is proposed to enrich cultural offerings and create new consumption scenarios [10] Group 6 - The health sector's development is prioritized, with a call for a shift towards a health-centered service system and improvements in public health emergency response [12][13] - Recommendations include enhancing the distribution of quality medical resources and promoting a balanced healthcare system [12] Group 7 - Environmental quality improvement is highlighted as a key goal, with strategies for addressing climate change and enhancing ecological monitoring [14][15] - The proposal includes promoting green development to meet the evolving expectations of the populace [14] Group 8 - The integration of technology in agriculture is emphasized, with a focus on building a robust agricultural technology innovation system [25][26] - Recommendations include leveraging digital technologies for efficient agricultural management and enhancing farmer participation in technological advancements [26] Group 9 - The role of Hong Kong in facilitating domestic and international economic cycles is recognized, with suggestions for deepening integration with the mainland [27] - The proposal emphasizes the importance of Hong Kong's unique position in supporting national innovation and economic development [27] Group 10 - The need for modern governance in private enterprises is stressed, with a focus on enhancing corporate governance and social responsibility [20][21] - Recommendations include fostering a supportive ecosystem for private enterprises to thrive and contribute to high-quality development [21][22]
赓续文脉 以文润城 海南海口全力打造“魅力海岛人文之城”
Ren Min Ri Bao· 2025-11-04 22:07
Core Viewpoint - The 2025 Haikou Art Week is a significant cultural event aimed at transforming Haikou into a "charming island cultural city," showcasing the integration of culture and urban development [1][10]. Group 1: Cultural Development - Haikou is focusing on building a "charming island cultural city" by enhancing cultural confidence and promoting innovative cultural practices [2][5]. - The city has over 152 tangible cultural heritage projects and 51 intangible cultural heritage projects, supported by legal frameworks for protection and development [5][6]. - The revitalization of historical cultural districts, such as the Qilou Old Street, has attracted significant tourist traffic, with a peak daily visitor count exceeding 160,000 [6][10]. Group 2: Community Engagement - The city is committed to enhancing public cultural services, aiming to improve citizens' sense of gain and happiness through various cultural activities [8][9]. - Initiatives like the "Book Fragrance Cultural Streets" and a comprehensive public cultural facility network have been established to promote cultural literacy and community engagement [9][10]. Group 3: Economic Impact - Cultural festivals and events are driving tourism and consumption, with significant increases in visitor numbers and spending, such as a 21.72% rise in duty-free shopping during major events [10][11]. - The "performance economy" is reshaping the cultural tourism landscape, with a notable increase in attendance at concerts and events, contributing to economic growth [11].
让文化创新渗透到生活每个角落
Core Viewpoint - The key to empowering economic development through culture lies in transforming cultural resource advantages into cultural development advantages, thereby releasing the economic value and social benefits of culture to enhance quality of life [1] Group 1: Cultural Market Development - The continuous prosperity of the cultural market has led to increased expectations for high-quality cultural products [1] - Optimizing the supply of cultural products and services is a systematic project that requires retaining cultural essence while meeting market demands [1] Group 2: Production System and Content Creation - A people-centered production system should be established, encouraging cultural products to be rooted in real life and deeply exploring historical, regional, and ethnic cultural connotations to meet diverse needs [2] - The trend of cross-industry integration and ecological construction should be followed, promoting the interweaving of "culture+" and "+culture" to systematically develop cultural IP into various products like games, animations, and themed spaces [2] Group 3: Technological Integration and Modernization - The integration of deep digitalization and intelligent technology should be embraced to create immersive cultural consumption scenarios such as virtual museums and large-scale exhibitions [2] - Traditional culture should be modernized and internationally disseminated using contemporary aesthetics, language, and values [2] Group 4: Talent Development and Education - Educational models should be innovated to encourage interdisciplinary education, cultivating "T-shaped talents" who understand cultural arts and possess digital technology, market management, and international communication skills [2] - Support mechanisms should be established to encourage grassroots creators, independent studios, and intangible cultural heritage inheritors to participate in various aspects of the cultural industry [2] Group 5: Future Outlook - Cultural innovation should permeate every aspect of economic and social life, combining depth of thought, artistic height, and technological novelty to stimulate the emergence of outstanding cultural products that enrich people's lives [2]
奋力激发文体创新活力
Guang Xi Ri Bao· 2025-11-01 02:53
Group 1: Cultural Innovation and Development - The 20th Central Committee of the Communist Party emphasizes the need to stimulate cultural innovation and creativity to promote socialist culture [1] - Guangxi's cultural and sports sectors are actively learning and implementing the spirit of the 20th Central Committee, aiming to enhance cultural confidence and innovation to support high-quality economic and social development [1] - The Guangxi Federation of Literary and Art Circles plans to integrate art with technology and tourism, focusing on modernizing artistic creation while preserving cultural heritage [1] Group 2: Media and Technology Integration - The Guangxi Broadcasting and Television Bureau aims to enhance the international communication capacity towards ASEAN through systematic reforms in broadcasting and television [2] - The integration of artificial intelligence in cultural and tourism sectors is prioritized, with plans to develop a comprehensive model and promote innovative technologies in tourism [2] - The focus is on balancing cultural and tourism public services across urban and rural areas, while also enhancing night-time tourism consumption and inbound tourism [2] Group 3: Sports Industry Development - The development of the sports industry is seen as a strategic goal for building a strong sports region and supporting broader economic and social development [3] - The Guangxi Sports Bureau is constructing a unique event system and aims to establish itself as a national experimental zone for high-quality sports development [3] - The integration of AI technology in sports is emphasized, with initiatives to foster innovation and collaboration in the sports sector, particularly in relation to ASEAN [3]