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对皮克斯的千万美元投资使乔布斯成为亿万富翁
财富FORTUNE· 2025-08-26 13:04
图片来源:Chris Polk—FilmMagic/Getty Images 1997年重返苹果后,他仍持续参与皮克斯运营。随着《海底总动员》(Finding Nemo)、《超人总动 员》(The Incredibles)、《美食总动员》(Ratatouille)等全球票房均破数亿美元的作品接连问世,迪 士尼于2006年以74亿美元收购皮克斯的全部股票,乔布斯所持股份价值约46亿美元。 总之,乔布斯凭借直觉投资皮克斯的经历,印证了一条亘古不变的成功箴言:成功的关键在于找到热情 所在并全力以赴。 "飞向宇宙,浩瀚无垠!"不仅是《玩具总动员》(Toy Story)中巴斯光年的经典台词,更是乔布斯成为 亿万富翁的命运转折点。 1985年,一场权力斗争迫使乔布斯离开苹果公司。次年,乔布斯以1,000万美元收购了卢卡斯影业 (Lucasfilm)的图形计算部门。卖家正是刚打造完《星球大战》(Star Wars)帝国的乔治·卢卡斯。这 家小公司很快更名为皮克斯(Pixar),即将永远改变好莱坞与乔布斯的财富轨迹。 公司初期经营坎坷,乔布斯因需持续垫付月度资金缺口曾多次考虑是否应该将公司出售。但到1995年, 他相信皮克斯 ...
与光同尘上线全球首部AI国风动画《有山灵》 主创团队仅5位“00后”
"在积累了大量行业头部项目经验后,我们萌生了一个念头——为什么不尝试以AI工作流做一些原创作 品?就这样,团队迅速开始投入内容创作。选择制作动画剧集的原因,是因为动画是我们最看好AI潜 力的领域。"对于启动制作《有山灵》动画项目的原因,与光同尘如是表示。 与光同尘亦表示,在为期8个月的制作过程中,其团队深刻感受到原创国风动画的挑战,例如如何用AI 构建一个东方美学的幻想世界、如何避免"AI感"并在多人镜头中保持人物稳定、如何让AI创作的叙事更 有看头等,这些都是需要在实践中迅速解决的问题。 例如,如何让AI创作的叙事更有看头?《有山灵》创作团队表示,确定AI生成的风格后,他们更注重 通过流畅的蒙太奇剪辑,让镜头衔接服务叙事、保持动作连贯,避免动态抽卡带来的不确定性。为此, 一个完整动作往往会被拆分成2个甚至更多镜头,以保证观感流畅。 2025年暑期档,从《罗小黑战记2》到《浪浪山小妖怪》,国产动画电影表现亮眼。在这一波动画热度 延续之际,国风玄幻动画短剧《有山灵》于8月23日正式在抖音和B站同步首发上线,由AI视频生成领 域头部公司之一与光同尘、1905电影网出品,即梦AI、浙江大学传媒与国际文化学院与山禾北 ...
“AI+动画”绘出行业新未来
Ren Min Ri Bao· 2025-08-21 22:44
Core Viewpoint - The rapid development of AI technology is significantly enhancing the efficiency of animation production in China, while also creating new job roles such as "Generative AI Animation Producer" to meet the evolving demands of the industry [1][6]. Group 1: AI Integration in Animation Production - AI technology has drastically improved the efficiency of animation production, allowing for significant time and labor cost savings, particularly in labor-intensive processes like coloring and drawing [1][5]. - AI can assist in various stages of animation production, including script planning, visual concept design, and basic motion and visual effects creation, thereby enhancing overall production quality [2][5]. - The integration of AI does not replace traditional animation processes but rather complements them, allowing for a faster, cheaper, and more flexible approach to animation creation [2][3]. Group 2: Creative Aspects and Human Involvement - Despite the efficiency gains from AI, there remains a gap in creativity and artistic judgment between AI models and human artists, emphasizing the need for skilled animators to maintain originality and emotional resonance in their work [3][4]. - The current trend involves a hybrid approach where AI-generated content is refined and adjusted by human artists to ensure high artistic value and precision [3][4]. Group 3: Talent Development and Industry Evolution - The emergence of new roles like "Generative AI Animation Producer" reflects the industry's growing need for talent that combines artistic skills with technical proficiency in AI [4][6]. - AI technology is expected to lower the barriers to entry in the animation industry, shorten the talent training cycle, and broaden the scope for diverse talent acquisition [5][6]. - Educational institutions are increasingly offering courses related to generative AI in animation, indicating a shift towards preparing the workforce for future industry demands [5][6]. Group 4: Industrialization of Animation - AI is facilitating the industrialization of the Chinese animation sector by reducing upfront production costs and minimizing trial-and-error expenses, making it easier to secure investment [5]. - The use of AI tools is expected to streamline the production process, contributing to a more systematic and efficient animation industry [5].
上美影成就了《浪浪山》,还是《浪浪山》成就了上美影?
虎嗅APP· 2025-08-11 13:51
Core Viewpoint - The success of "Wang Wang Mountain: Little Monsters" is attributed not only to the Shanghai Animation Film Studio but also to a cultural nostalgia and the emergence of new creative forces in the animation industry [4][5][20]. Group 1: Historical Context and Cultural Significance - The Shanghai Animation Film Studio (上美影) is seen as a cultural symbol, representing a golden era of Chinese animation that resonates with audiences despite the changing landscape of media consumption [4][5]. - The nostalgia for 上美影 reflects a broader cultural longing for authentic self-expression amidst the dominance of foreign cultural influences [5][6]. - The studio's past achievements, such as "The Monkey King," are contrasted with its current struggles to adapt to market demands, leading to a loss of creative vitality [8][10]. Group 2: Evolution of the Animation Industry - The animation industry in China has evolved into a more dynamic and industrialized landscape, with new players like 彩条屋 and 追光 emerging as significant forces [14][15]. - These new entities are characterized by their ability to produce commercially successful films that resonate with contemporary audiences, marking a departure from the traditional 上美影 model [14][15]. - The success of films like "The King's Return" and "Nezha" has reshaped the market, demonstrating the potential for animated features to achieve significant box office success [14][23]. Group 3: The Role of New Creatives - Independent studios and creators, referred to as "little monsters," are driving innovation and creativity in the animation sector, often producing content that resonates with younger audiences [19][20]. - The collaboration between 上美影 and these independent studios in projects like "Wang Wang Mountain" showcases a new model of creative partnership that leverages both traditional and modern storytelling techniques [18][19]. - The success of "Wang Wang Mountain" serves as a catalyst for revitalizing interest in 2D animation, highlighting the importance of aesthetic appeal and cultural relevance in contemporary storytelling [24][26]. Group 4: Future Prospects and Challenges - The animation industry faces challenges in scaling 2D animation production due to a lack of talent and resources, necessitating a long-term investment in education and infrastructure [25][26]. - Despite the potential for growth, the industry must navigate issues of power dynamics and cultural integrity to ensure a diverse and vibrant creative ecosystem [27][28]. - The success of "Wang Wang Mountain" indicates a promising direction for future projects, emphasizing the need for unique artistic expressions that resonate with both domestic and international audiences [26][27].
这个夏天,《罗小黑战记2》治愈了许多成年人
Hu Xiu· 2025-07-26 01:57
Core Viewpoint - The article discusses the success and cultural significance of the animated film "The King's Avatar 2," highlighting its high ratings and audience reception, while also reflecting on the growth of the IP and its impact on viewers' lives [6][7][47]. Group 1: Film Overview - "The King's Avatar 2" was released after a six-year hiatus, following the success of the original series and the first film, which grossed 300 million yuan [6][4]. - The film has received an impressive rating of 8.6 on Douban, making it the highest-rated domestic film of 2025 so far [7][6]. - The film's narrative continues to explore the adventures of the main character, Xiao Hei, in a world where humans and spirits coexist [10][20]. Group 2: Audience Engagement - The film has successfully attracted a diverse audience, with many viewers expressing that watching it was one of their happiest moments of the year [7][6]. - The production team aimed to create a film that is accessible to both children and adults, ensuring that the humor and storyline resonate with all age groups [12][15]. - The film's characters and storylines reflect modern Chinese culture, making it relatable to local audiences [24][27]. Group 3: Production Insights - The production team has expanded significantly, growing from a small group to over 80 members for the second film, indicating a commitment to quality and detail [44][51]. - The animation process involved over 200,000 hand-drawn frames, showcasing the dedication and effort put into creating fluid and engaging visuals [38][40]. - The film's budget has increased compared to the first installment, allowing for enhanced production quality and storytelling depth [43][49]. Group 4: Market Position and Future Plans - The film's success is seen as a positive sign for the domestic animation industry, which has faced challenges in recent years [47][49]. - The production team is focused on maintaining the IP's relevance and quality, with plans for future projects already in development [49][50]. - Merchandise related to the film has seen strong sales, indicating a robust fanbase willing to support the franchise beyond just box office revenue [51][52].
700人+杭州厂商挂牌新三板,每年从腾讯赚取上亿元收入
3 6 Ke· 2025-07-23 23:29
Core Viewpoint - The company, Xuanji Technology, has received approval for its listing application on the National Equities Exchange and Quotations, marking a significant step in its capital market strategy after years of preparation [1] Group 1: Business Overview - Xuanji Technology has been deeply involved in the animation industry for nearly 20 years, focusing on both animation outsourcing and original animation creation [1][2] - The company’s revenue is projected to be between 260 million to 320 million yuan from 2022 to 2024, with net profit ranging from 37 million to 80 million yuan [2] - The main business segments include digital content creation and licensing, digital content production services, and merchandise sales [2] Group 2: Original IP and Licensing - The company has invested significantly in acquiring original IPs, including a permanent license for the novel "Qin Shi Ming Yue" at a cost of 30.5 million yuan [4] - Xuanji Technology has a diverse portfolio of IPs, including "Qin Shi Ming Yue," "Wu Geng Ji," and others, which are crucial for generating animation and game adaptation licensing revenue [4][5] - The company’s IP licensing revenue has been stable, contributing around 10% to total revenue during the reporting period [7] Group 3: Revenue Breakdown - In 2024, the digital content production service accounted for 88.05% of total revenue, while digital content creation and licensing contributed 9.15% [6] - The company generated over 200 million yuan from major projects like "Douluo Dalu" and "Tian Bao Fu Yao Lu," highlighting the success of its production services [9][11] - Merchandise sales from its original IPs generated between 4 million to 9 million yuan, representing a smaller portion of total revenue [11] Group 4: Client Relationships - The company has established long-term relationships with major clients, including Tencent, Youku, and Bilibili, which account for approximately 90% of total revenue [17] - Tencent is the largest client, contributing between 170 million to 210 million yuan annually, representing 56% to 77% of total revenue [17] - The company has also collaborated with various game developers for IP licensing, with notable clients including NetEase and Shanghai Junmeng [20][21] Group 5: Talent and Operational Structure - The company employs around 768 staff, with a significant portion being production personnel, reflecting the labor-intensive nature of the animation industry [13] - Direct labor costs account for over 70% of operational expenses, with average salaries for production staff exceeding industry averages [14][15] - The company has invested in office and accommodation facilities to attract and retain talent, which is critical for maintaining its competitive edge [13] Group 6: Financial Performance and Future Outlook - The company reported a revenue of 63.37 million yuan in early 2025, a 134% increase year-on-year, with a net profit of approximately 18.69 million yuan [25] - Xuanji Technology holds contracts worth 580 million yuan for ongoing projects, indicating a strong pipeline for future revenue [25] - The company remains optimistic about its future performance, supported by a solid order backlog and ongoing client relationships [25]
《聊斋:兰若寺》上映:延续中国动画对优秀传统文化的追寻探索
Huan Qiu Wang· 2025-07-13 11:11
Core Viewpoint - The animated film "Liao Zhai: Lan Ruo Si," produced by Light Chaser Animation, aims to explore and convey traditional Chinese culture through a creative adaptation of stories from Pu Songling's "Strange Stories from a Chinese Studio" [2][4][7] Group 1: Film Overview - "Liao Zhai: Lan Ruo Si" was released on July 12 and has a runtime of 152 minutes, featuring five selected stories from over 490 in the original work [2][4] - The film is structured into five thematic chapters that reflect various human emotions, culminating in a gentle reflection on human nature [2][5] Group 2: Artistic Approach - The film employs diverse artistic styles, with each chapter showcasing unique visual aesthetics, such as the felt style in "Lao Shan Dao Shi" and a whimsical world in "Lian Hua Gong Zhu" [4][5] - "Lian Hua Gong Zhu" transforms a mature story into a tale of innocent friendship, aiming to evoke nostalgia for adults while enchanting children [5][7] Group 3: Cultural Significance - Light Chaser Animation has been dedicated to promoting traditional Chinese culture through its works, including "White Snake: Origin" and "New Gods: Nezha Reborn," establishing a blend of traditional aesthetics and contemporary expression [7] - "Liao Zhai: Lan Ruo Si" is the second installment in the "New Culture" series, which focuses on historical figures and classic works to enhance public appreciation of Chinese history and literature [7]
新“职”所向|以AI为画笔的“造梦师”
Xin Hua She· 2025-07-10 08:10
Group 1 - The Ministry of Human Resources and Social Security announced the addition of 17 new occupations, including cross-border e-commerce operation managers and drone swarm flight planners, along with 42 new job roles such as generative AI animation producers, enhancing career pathways for youth and increasing their sense of belonging in their professions [2][4] - The emergence of new occupations reflects the ongoing development of the digital economy and technological innovation, leading to the creation of new industries and job roles that stimulate economic growth [2][4] - The animation industry in China has seen high-quality development, with outstanding domestic animation works being distributed and broadcast in over 100 countries and regions globally, indicating a diverse and vibrant presence on the world stage [5]
20年前,乔布斯最尴尬也最伟大的一次演讲
3 6 Ke· 2025-06-15 08:35
Core Points - Steve Jobs is recognized as a masterful speaker, known for his impactful presentations that have left a lasting impression on audiences [1][4] - His 2005 Stanford commencement speech, despite his initial nervousness, became one of his most celebrated addresses, resonating deeply with graduates and viewers alike [4][5] - The speech emphasized themes of connecting life experiences, love and loss, and the inevitability of death, which have inspired countless individuals [5][30] Group 1 - Jobs' confidence and stage presence were notable, often overshadowing the more human aspects of recent Apple presentations [1][2] - The 2005 speech was a departure from his usual self-assured demeanor, revealing his vulnerability and humility in front of a large audience [3][4] - The speech's popularity was amplified by the rise of the internet and platforms like YouTube, allowing it to reach a wider audience [4][6] Group 2 - Jobs shared three personal stories during the speech, focusing on the importance of following one's passion and the interconnectedness of life experiences [15][23] - He discussed his decision to drop out of college, which led him to pursue interests that ultimately influenced the design of Apple products [18][20] - The narrative of love and loss included his experience of being fired from Apple, which he later recognized as a pivotal moment that allowed him to rediscover his creativity [24][27] Group 3 - Jobs highlighted the significance of mortality in making life choices, encouraging graduates to live authentically and pursue their true passions [30][31] - His diagnosis of cancer served as a catalyst for reflection on life and death, reinforcing the message that life is finite and should be lived fully [32][33] - The closing message of "Stay hungry. Stay foolish." encapsulated his philosophy of lifelong learning and curiosity, urging graduates to embrace their journeys ahead [39]
经典动画《哪吒闹海》将登上首艘国产大邮轮
Bei Jing Shang Bao· 2025-06-05 07:03
Core Viewpoint - Aida Cruises is launching a summer theme season on its first domestically produced large cruise ship, Aida Magic City, featuring the classic animation "Nezha Conquers the Dragon King" in collaboration with Shanghai Animation Film Studio, aiming to create an immersive cultural experience at sea [1][3]. Group 1: Event Details - The summer theme season will run from June 28 to the end of August, offering an interactive experience centered around the classic animation "Nezha Conquers the Dragon King" [1]. - Aida Magic City will host a family stage play adapted from the classic animation, along with a maritime cultural cinema showcasing other classic works such as "Havoc in Heaven" and "Calabash Brothers" [3]. - Activities will include a Nezha-themed parade, interactive games, and themed breakfast experiences, allowing guests to stay in Nezha-themed cabins and participate in role-playing and themed photography [3]. Group 2: Strategic Collaboration - The collaboration aims to combine classic animation with cruise experiences, promoting Chinese cultural heritage through innovative expressions at sea [3]. - The partnership seeks to deepen the exploration of "IP + cultural tourism commercial integration," enhancing the synergy between content consumption and experiential consumption [3]. Group 3: Operational Overview - Aida Cruises currently operates two large cruise ships, Aida Magic City and Aida Mediterranean, serving over 680,000 domestic and international guests [4]. - The second domestically produced large cruise ship, Aida Flower City, is set to be delivered in 2026 and will launch international routes from Nansha, Guangzhou [4].