Group 1 - Luckin Coffee and Kweichow Moutai launched a co-branded coffee product, attracting significant consumer attention and high order rates at various locations [1] - The collaboration is seen as a response to the highly homogeneous and competitive landscape in the fast-moving consumer goods (FMCG) industry, with brands seeking differentiation and cross-industry consumer engagement [1][3] - Kweichow Moutai's ice cream product, launched in 2022, achieved nearly 10 million cups in sales, indicating successful cross-industry marketing strategies [1] Group 2 - Other liquor companies, such as Yanghe and Wuliangye, have also introduced co-branded ice cream products, leveraging popular trends like blind box marketing to attract younger consumers [2] - Xiangjiao Liquor has partnered with tea brands to create alcoholic beverages, demonstrating the trend of cross-industry collaborations in the beverage sector [2] - The industry is increasingly focusing on meeting the core demands of the new generation of consumers, who are becoming the main consumer force in the FMCG sector [3] Group 3 - Cross-industry marketing is viewed as a way to enhance brand recognition and loyalty by combining the consumer bases of different brands [3] - Maintaining product quality is emphasized as a critical factor for the success of cross-industry collaborations, with companies aiming to use high-quality products to build brand influence [3] - The challenge for brands is to sustain consumer interest beyond initial product launches, necessitating long-term strategies for innovation and engagement [3]