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跨行业视角下公募基金企业文化建设的路径探索——以中国特色金融文化为引领
Zhong Guo Jing Ji Wang· 2025-09-22 08:47
Core Viewpoint - The article emphasizes the importance of building a distinctive financial culture in the public fund industry, aligning with the principles outlined in the 20th National Congress of the Communist Party of China and the 2023 Central Financial Work Conference [3][4]. Summary by Sections Introduction - The public fund industry has become a significant force in China's financial system, with assets reaching 35.08 trillion yuan and over 13,000 products by July 2025 [2]. - Challenges include a focus on scale over quality, product homogeneity, and inadequate investor service [2]. Core Values of Public Fund Corporate Culture - **Trust Responsibility**: The foundation of corporate culture must focus on protecting investor interests, ensuring accurate risk disclosures, and adhering to investment strategies [4]. - **Long-term Value**: The culture should promote a long-term investment perspective, moving away from short-term speculation and emphasizing thorough research [5][6]. - **Professional Adaptation**: The culture must balance professional capabilities with compliance, innovating within the framework of serving the real economy [7]. Cross-Industry Cultural Insights - **Lean Culture from Manufacturing**: Emphasizes process optimization and efficiency, which can be adapted to enhance research and product design in public funds [9][11]. - **Risk Control Culture from Banking**: Advocates for comprehensive risk management practices that can strengthen the public fund industry's cautious approach [12][15]. - **User-Centric Culture from Internet**: Focuses on understanding investor needs and providing tailored services, addressing the issue of service homogeneity in public funds [16][18]. Current Status and Optimization Paths - **Current Status**: There is an awakening awareness of cultural construction, but issues of "virtualization" and "disconnection" remain prevalent [19]. - **Optimization Path**: Emphasizes the need for deep integration of culture and business processes, with clear principles for adapting cross-industry experiences [20][21]. Conclusion - The article concludes that the public fund industry can benefit from cross-industry cultural experiences, provided they are adapted rather than copied, to effectively address current challenges and enhance quality development [21].