作者：南方基金管理股份有限公司 摘要 公募基金行业作为资本市场核心组成与居民财富管理关键力量，其企业文化践行是破解产品同质化、短 期业绩导向等问题的核心抓手。中国特色金融文化以"坚持党中央对金融工作的集中统一领导、坚持以 人民为中心的价值取向、坚持服务实体经济本源、坚持稳健审慎经营理念、坚持依法合规行为准则"为 核心要义，"五要五不"(诚实守信，不触碰底线；以义取利，不唯利是图；稳健审慎，不急于求成；守 正创新，不脱离实体经济；依法合规，不肆意妄为)则是其在公募基金行业的具体具象化表达，也是行 业企业文化践行的根本遵循。 企业文化践行需依托"行业—公募基金公司—投资者"三维主体协同：行业通过自律协作构建契合中国特 色金融文化的生态共识，公司将中国特色金融文化嵌入经营全流程，投资者以理性行为与权益意识呼应 中国特色金融文化导向下的文化建设。本文系统梳理三维主体的践行路径，提出可操作方案，助力行业 形成"诚信合规、长期主义、投资者优先"的文化氛围，更好履行服务实体经济与财富管理的双重使命， 推动中国特色金融文化在公募领域落地生根。 关键词 公募基金；企业文化践行；行业自律；企业实践；投资者教育；中国特色金融文化 ...

Core Viewpoint - The "Guan Yi Financial Culture Characteristic Exhibition" was successfully held on September 26, showcasing the integration of Chinese financial culture with traditional Chinese culture, particularly focusing on Dongguan's tea culture [1][6]. Group 1: Exhibition Overview - The exhibition emphasizes the connection between Chinese financial culture and traditional culture, using Dongguan's reputation as the "Tea Capital" as a focal point [3][9]. - It features three main thematic areas: "Wisdom to Guard Truth" (anti-fraud promotion), "Pure Flow to Cleanse Dust" (anti-money laundering promotion), and "Thousand Leaves of Trust" (credit promotion) [3][9]. - The exhibition aims to make professional financial knowledge accessible to the public through various formats, including visual displays, case studies, and interactive experiences [3][9]. Group 2: Financial Culture Promotion - The People's Bank of China Dongguan Branch has been actively promoting the cultivation and practice of Chinese financial culture through various initiatives, including cultural performances and themed speech competitions [3][10]. - The exhibition is the first physical manifestation of the practice of Chinese financial culture in the Dongguan area, serving as a model for future initiatives [3][10]. - After the initial exhibition, it will be open to the public for free, establishing a regular platform for "Party Building Education + Cultural Communication + Financial Science Popularization" [3][10]. Group 3: Future Directions - The Dongguan Branch of the People's Bank of China plans to continue encouraging local financial institutions to explore and innovate in the dissemination and cultivation of financial culture [4][10]. - The goal is to deepen the development of financial culture and create a systematic mechanism for financial culture construction, supporting the high-quality economic development of Dongguan [4][10].

Core Viewpoint - The "Guangyi Financial Culture Characteristic Exhibition" is the first physical exhibition in Dongguan to practice Chinese financial culture, aiming to integrate traditional tea culture with financial education [2][3]. Group 1: Exhibition Overview - The exhibition was guided by the People's Bank of China Dongguan Branch and hosted by CITIC Bank Dongguan Branch, featuring leaders from various financial and educational institutions [2]. - It focuses on the connection between Chinese financial culture and traditional culture, using Dongguan's tea culture as a focal point [2]. - The exhibition includes three main thematic areas: anti-fraud promotion, anti-money laundering promotion, and credit awareness, utilizing various interactive formats to educate the public [2]. Group 2: Future Plans and Goals - Following the initial exhibition, it will be open to the public for free, establishing a regular platform for "Party building education + cultural dissemination + financial science popularization" in the region [3]. - The People's Bank of China Dongguan Branch plans to continue supporting local financial institutions in exploring and innovating financial culture dissemination and development [3]. - The goal is to create a systematic financial culture construction mechanism to support the development of a strong financial nation and promote high-quality economic growth in Dongguan [3].

Core Viewpoint - The public fund industry in China is entering a critical phase of deepening reform and improving quality and efficiency, with a focus on enhancing investment capabilities, optimizing customer experience, and increasing investor trust [1] Group 1: Compliance Culture and Development - The company recognizes the importance of cultivating a Chinese financial culture, emphasizing the principles of honesty, integrity, prudence, innovation, and legal compliance [2] - A systematic internal compliance training and integrity culture education system has been established, utilizing AI technology to enhance training effectiveness and promote active employee participation [3] Group 2: Compliance System and Regulations - Compliance management is viewed as the cornerstone of long-term development, with the company committed to building a comprehensive and scientific compliance system that covers all branches and operational aspects [4] - The company has developed practical compliance guidelines and an employee compliance manual to support business operations and ensure adherence to regulations [4] Group 3: Technological Empowerment in Compliance - The company is embracing financial technology to enhance compliance management quality and efficiency, including the development of automated review tools for promotional materials [5] - A digital infrastructure for information disclosure has been established to improve data accuracy and reduce operational risks, with plans to further explore AI applications in compliance [6]

Group 1 - The People's Bank of China Zhejiang Branch emphasizes the importance of spiritual civilization construction as a key driver for high-quality development within the banking system, promoting a positive cycle of creating civilized units alongside business responsibilities [1] - The Party Committee of the Zhejiang Branch has established a three-year plan for creating civilized units, detailing goals, measures, and responsibilities, fostering a collaborative work structure [1] - Regular experience exchange meetings and case sharing are held to promote mutual learning and progress among the eight national civilized units within the jurisdiction [1] Group 2 - The Zhejiang Branch focuses on cultivating a distinctive financial culture to support the creation of civilized units, conducting research on financial culture within the provincial financial system [2] - Various educational initiatives, such as "Money Tide Lecture Hall" and "Red Boat Classroom," are implemented to guide staff in understanding and practicing core values [2] - Activities like moral lectures and competitions are organized to showcase exemplary cases of financial culture and promote the values of "Five Musts and Five Must Nots" [2] Group 3 - The Zhejiang Branch integrates the concept of "finance for the people" into the entire process of creating civilized units, leading initiatives like the Financial System Civilization Creation Alliance [3] - Financial tools are utilized to convert intangible assets, such as moral models, into tangible benefits through innovative credit products [3] - The branch enhances its volunteer service brand, focusing on community concerns and providing financial knowledge and support for various social initiatives [3]

Core Viewpoint - The article emphasizes the importance of cultivating a distinctive financial culture in China, as highlighted by General Secretary Xi Jinping, and outlines the commitment of Guoshou Anbao Fund to integrate this culture into its operations for high-quality development [1][2]. Group 1: Cultural Foundation - The company adheres to the core values of compliance, integrity, professionalism, and stability, aiming to build a cultural system that resonates with its strategy, employee development, and customer expectations [1][2]. - A clear core value and mission vision serve as the foundation for the company's culture, enhancing employee cohesion and alignment with the company's goals [2][3]. Group 2: Integration of Culture and Business - The company integrates cultural requirements into its governance and operational processes, ensuring that cultural values are reflected in performance assessments and decision-making [2][4]. - The management team leads by example, promoting a culture of compliance and ethical behavior, thereby fostering a positive organizational atmosphere [2][4]. Group 3: Business Development and Cultural Synergy - The company promotes a culture of long-term, value, and responsible investment, focusing on fundamental research to achieve sustainable returns [4][6]. - Risk management and compliance are emphasized as essential components of the company's operations, with a strong focus on cultivating a proactive risk management culture among all employees [4][6]. Group 4: Customer-Centric Approach - The company prioritizes investor interests, enhancing customer service through transparent communication and collaboration across departments, which improves brand reputation and customer loyalty [5][6]. Group 5: Cultural Communication and Talent Development - The company actively promotes its culture through various activities and communication channels, ensuring that cultural values are internalized by employees and effectively communicated externally [7][8]. - Talent recruitment and development are aligned with the company's cultural values, fostering a supportive work environment that enhances employee satisfaction and retention [7][8]. Group 6: Future Directions - The company plans to continue promoting Chinese financial culture and deepen its cultural framework, integrating it with strategic and operational management to maintain competitiveness in the market [8].

Group 1 - The core viewpoint of the article emphasizes the importance of high-quality development in the public fund industry, focusing on investor interests and transitioning from scale to investor returns [1] - The China Securities Regulatory Commission released an action plan in May 2025 to promote high-quality development in the public fund sector, urging institutions to prioritize the best interests of investors [1] - Guo Xin Guo Zheng Fund Management Co., Ltd. has been committed to a culture of compliance, integrity, professionalism, and stability since its establishment in 2019 [1][2] Group 2 - The company advocates for a business philosophy centered on "integrity and compliance," ensuring the protection of investors' legal rights through robust internal governance and risk control systems [2] - The company focuses on enhancing service quality for the real economy and aims to contribute to the establishment of a high-quality capital market that aligns with a strong financial nation [2][3] - The company is actively developing a new investment research system that emphasizes long-term value creation and team collaboration [3] Group 3 - The company is expanding its product offerings, including various fixed-income products such as interest rate bonds and credit bond funds, to meet diverse investor needs [3] - A mechanism for regular communication and service maintenance with existing group and central enterprise clients has been established [3][4] - The company emphasizes the importance of talent development and ethical standards, aiming to build a high-quality professional financial workforce [4]

Group 1 - The core idea emphasizes the importance of cultivating a distinctive Chinese financial culture, which includes principles such as honesty, risk awareness, and compliance, as a guiding framework for the public fund industry [1] - The "Five Musts and Five Must Nots" of the Chinese financial culture is highlighted as a lifeline for the industry to ensure steady progress towards high-quality development [1] - The public fund industry is at a critical stage of transformation, focusing on integrating compliance culture and risk management into its operations to fulfill fiduciary duties and achieve a balance between functionality and profitability [1] Group 2 - The China Securities Regulatory Commission issued an action plan for the high-quality development of public funds, emphasizing the need to maintain risk management and shift focus from scale to investor returns [2] - Yimin Fund is committed to adhering to regulatory requirements and enhancing its industry image by implementing comprehensive risk identification and monitoring mechanisms [2] - The company aims to uphold its mission of strong regulation, risk prevention, and promoting high-quality development while maintaining loyalty and responsibility towards investors [2]

Core Viewpoint - The article emphasizes the importance of building a distinctive financial culture in the public fund industry, aligning with the principles outlined in the 20th National Congress of the Communist Party of China and the 2023 Central Financial Work Conference [3][4]. Summary by Sections Introduction - The public fund industry has become a significant force in China's financial system, with assets reaching 35.08 trillion yuan and over 13,000 products by July 2025 [2]. - Challenges include a focus on scale over quality, product homogeneity, and inadequate investor service [2]. Core Values of Public Fund Corporate Culture - **Trust Responsibility**: The foundation of corporate culture must focus on protecting investor interests, ensuring accurate risk disclosures, and adhering to investment strategies [4]. - **Long-term Value**: The culture should promote a long-term investment perspective, moving away from short-term speculation and emphasizing thorough research [5][6]. - **Professional Adaptation**: The culture must balance professional capabilities with compliance, innovating within the framework of serving the real economy [7]. Cross-Industry Cultural Insights - **Lean Culture from Manufacturing**: Emphasizes process optimization and efficiency, which can be adapted to enhance research and product design in public funds [9][11]. - **Risk Control Culture from Banking**: Advocates for comprehensive risk management practices that can strengthen the public fund industry's cautious approach [12][15]. - **User-Centric Culture from Internet**: Focuses on understanding investor needs and providing tailored services, addressing the issue of service homogeneity in public funds [16][18]. Current Status and Optimization Paths - **Current Status**: There is an awakening awareness of cultural construction, but issues of "virtualization" and "disconnection" remain prevalent [19]. - **Optimization Path**: Emphasizes the need for deep integration of culture and business processes, with clear principles for adapting cross-industry experiences [20][21]. Conclusion - The article concludes that the public fund industry can benefit from cross-industry cultural experiences, provided they are adapted rather than copied, to effectively address current challenges and enhance quality development [21].

Core Viewpoint - The "Financial Lecture Hall" in Chongqing aims to enhance the political literacy and professional capabilities of financial system officials, focusing on the promotion of Chinese financial culture to support high-quality financial development in the region [1][6]. Group 1: Event Overview - The first session of the "Financial Lecture Hall" was held on September 17, hosted by Jin Yongjie, Deputy Secretary of the Chongqing Municipal Financial Work Committee [1]. - The event featured a lecture by Dong Yun, Deputy Director of the Financial Technology Research Office at the Chinese Academy of Social Sciences, who discussed the concept of Chinese financial culture [2]. Group 2: Key Themes of the Lecture - Dong Yun emphasized that financial culture is the root and soul of financial development, asserting that understanding Chinese financial culture is essential for determining the service orientation and direction of finance [2]. - He outlined the core principles of Chinese financial culture, encapsulated in the "Five Musts and Five Must Nots," which serve as behavioral guidelines for finance practitioners [4]. Group 3: Strategic Insights - The lecture was structured around four dimensions: strategic positioning, understanding the development path, clarifying core principles, and exploring cultivation pathways [4]. - Dong Yun connected Marxist financial theory with traditional Chinese culture, integrating key concepts such as "two combinations," "eight persistences," and "Five Musts and Five Must Nots" into a cohesive framework [4]. Group 4: Implications for Financial System - Jin Yongjie highlighted the importance of cultivating Chinese financial culture as a political responsibility and an internal demand for promoting high-quality financial development in Chongqing [6]. - He urged the financial system to internalize the "Financial Way" and translate learning outcomes into practical actions to foster the growth of Chinese financial culture at grassroots financial institutions [6].