Core Viewpoint - The Chinese consumer-grade AI/AR glasses market experienced explosive growth in the first half of 2025, with sales reaching 262,000 units, a year-on-year increase of 73%, driven by policy subsidies, major e-commerce promotions, and innovations from local brands [1][5]. Group 1: Market Growth - The domestic consumer-grade AI/AR market is witnessing a surge, with sales surpassing 262,000 units in the first half of 2025, marking a 73% year-on-year increase [1]. - The market is fueled by national subsidy policies and the 618 e-commerce festival, leading to a new wave of product iterations across three major subcategories [5]. Group 2: Product Segmentation - Split AR glasses achieved a steady growth of 39% year-on-year, supported by new product iterations from leading brands like Thunderbird [2]. - Screened AI glasses (integrated AR) saw a 14% increase in sales, driven by applications in business and cross-language interactions [2]. - Screenless AI glasses led the market with an explosive growth of 463% year-on-year, activating the mass consumer market through features like AI voice interaction and health monitoring [2]. Group 3: Competitive Landscape - Local brands are adopting a "hardware + ecosystem" strategy to capture market share, creating a differentiated competitive landscape [5]. - Thunderbird holds a 39% market share, with a 113% year-on-year sales increase, launching new products at competitive prices [7]. - Xiaomi entered the market strongly, capturing 12% of the overall sales with its AI glasses, which achieved 31,000 units sold in the first week [7]. Group 4: Policy and E-commerce Impact - The introduction of digital product consumption subsidy policies by the National Development and Reform Commission and the Ministry of Finance has been a key driver for market growth, offering consumers a 15% discount [5]. - During the core promotional period from May 20 to June 20, sales of AI/AR products reached 59,000 units across major e-commerce platforms, with AR products seeing an increase of over 130% [5]. Group 5: Future Outlook - CINNO Research predicts that the shipment of AI/AR glasses in China will reach 900,000 units by 2025, representing a 133% year-on-year increase, with the industry expected to exceed a trillion yuan in scale within three years [6]. - Local brands are building content ecosystems through cross-device collaboration, cross-domain applications, and cross-industry partnerships, which are crucial for future growth [6].