Core Insights - The article highlights the increasing demand for sun protection products driven by rising UV intensity and the emergence of the male sun protection market, indicating a shift in consumer needs and preferences [2][3]. Product Performance - The top three products based on comprehensive heat index are: - JiaoXia Loose Sun Protection Clothing at 1.79 - Crocs Thick Cloud Hole Shoes at 1.75 - SIINSIIN Ice Skin Sun Protection Clothing at 1.67 [2]. Market Trends - The sun protection sector is being reshaped by "technological equality" and "scene versatility," with innovations in materials and transparency in parameters to meet outdoor protection needs [2]. - The male sun protection market is expanding, with products like JiaoXia men's sun protection jackets designed for specific outdoor activities, addressing compatibility issues between traditional sun protection clothing and outdoor sports [2]. Technological Innovations - SIINSIIN Ice Skin Sun Protection Clothing features a "wave yarn reflection structure" to block UV rays and incorporates skincare-grade ingredients for integrated sun protection and skin care [2]. - JiaoNai 502UV Pro offers full-spectrum coverage and breathable mesh underarms to tackle discomfort from heat [2]. - JiaoXia Mask Sun Protection Mask combines neck protection and lightweight materials, validated by social media trends [2]. Comfort Revolution - The comfort revolution is transforming daily wear through precise body sensation and ergonomic design, adapting seamlessly to fragmented scenarios [4]. - JiaoNai Silver Skin 301 Pro men's underwear uses zoned weaving technology for breathability and comfort, targeting health needs of sedentary individuals [4]. - Crocs Cloud Shoes leverage arch curve technology for height and cushioning, enhancing comfort for commuting [4]. - Songmont Hobo Bag employs vegetable-tanned leather for lightweight design, promoting a "burden reduction" philosophy [4]. Industry Evolution - The competitive landscape has shifted from basic UPF values to "technological verifiability," with leading brands rebuilding consumer trust through authoritative testing data and ingredient visualization [3].