————02-09版.商报深1度 身边经济是围绕我们百姓生活和消费形成的经济形态，具体的点可能是我们身边的一条时尚街，可能是 年轻人追寻的一家首店，可能是中年人绑定的一个社区拼团，可能是老年人慕名的一趟旅行，可能是老 戏迷期盼的一场演出，可能是养老机器人的一次登门体验，也可能是老小区等待已久的一回厨房改 造……它每一次的攒动，似乎都是个体行动，但它乘以万、十万、百万、千万时，汇成的便是宏大民生 和巨量市场。本组系列报道旨在通过我们对身边微经济的观察，寻找身边经济发力点、发现身边经济新 业态、关注身边经济新体验、聚集身边经济新赛道、剖析身边经济拥堵点，推动身边微经济澎湃新活 力。今天是系列报道的第三个篇章。 "首"为攻 ...

Core Insights - The article discusses the evolution of community group buying in Hangzhou, highlighting its transformation from a price war to a value-driven market, with a focus on supply chain efficiency and community engagement [2][3][7] Group 1: Community Group Buying Dynamics - Community group buying in Hangzhou has seen a resurgence, moving from a phase of rapid expansion and subsequent contraction to a new phase of growth, with community members becoming central participants [2][3] - The competition has shifted from merely attracting group leaders with high commissions to a focus on supply chain efficiency and direct sourcing, exemplified by local businesses leveraging live streaming for sales [3][4] Group 2: Strategic Adjustments by Major Players - Major companies like Alibaba and Meituan are adjusting their strategies, with Alibaba moving to a hard discount model and Meituan launching a quick delivery service to capture market share [4][5] - The role of group leaders has evolved from managing pick-up points to becoming comprehensive service consultants, reflecting a shift in responsibilities and income potential [4][5] Group 3: Community Ecosystem and Local Collaboration - The community buying model in Hangzhou is characterized by a unique blend of traditional commerce and modern group buying, with local businesses thriving alongside larger platforms [5][6] - Government initiatives have facilitated the integration of small vendors into the community buying ecosystem, promoting a collaborative environment that benefits local businesses [6] Group 4: Trust and Professionalization of Group Leaders - The professionalization of group leaders has become essential, with training and tools provided to enhance service quality and reduce turnover rates among leaders [7] - Community leaders are fostering trust and engagement within neighborhoods, transforming their roles into vital connectors that rebuild local relationships [7]

Core Viewpoint - The concept of "micro-economy" revolves around everyday life and consumption patterns, highlighting various activities and experiences that contribute to a larger economic landscape [2] Group 1: Micro-Economy Observations - The micro-economy is illustrated through diverse examples such as trendy streets, popular stores among youth, community group purchases for middle-aged individuals, travel experiences for seniors, and cultural events for enthusiasts [2] - Each individual action in the micro-economy, when multiplied by large numbers, contributes to significant market dynamics and overall public welfare [2] Group 2: Focus Areas - The series of reports aims to identify key growth points within the micro-economy, explore new business models, and analyze consumer experiences [2] - The initiative seeks to uncover new market opportunities and address congestion points within the micro-economy to stimulate vibrant economic activity [2]