Core Insights - The "Super Golden Week" holiday saw 888 million domestic trips in China, an increase of 123 million compared to the 2024 National Day holiday, with total tourism spending reaching 809 billion CNY [1] - The average daily cross-regional movement of people during the holiday was 30.4 million, marking a 6.3% year-on-year increase and setting a historical record [1] - Popular cities for tourism included Chengdu, Chongqing, Shanghai, and Beijing, each receiving over 25 million visitors [1] Group 1: Travel Trends - The travel demographic has become younger, with "post-2000" and "post-1995" generations leading the holiday travel, preferring less crowded destinations [1][5] - There is a notable rise in "reverse tourism," where travelers explore lesser-known attractions, with a 60% increase in orders for Jingdezhen and a significant rise in hotel bookings for Jiuzhaigou County [2][11] - The trend of group tours and package travel has gained popularity among younger travelers, alongside emerging interests in star-chasing and event tourism [2][11] Group 2: International Tourism - Beijing welcomed 119,000 international visitors during the holiday, a 48% increase year-on-year, with spending reaching 1.23 billion CNY, up 54.1% [2] - There was a 33% increase in domestic flight bookings by foreign passport holders, with cities like Datong and Lijiang seeing over 700% and 500% increases in foreign visitor bookings, respectively [2][18] - Emerging markets for inbound tourism are rapidly growing, with significant increases in flight bookings from countries like the Netherlands and Nigeria [13][18]