Core Viewpoint - The article highlights the increasing prevalence of online harassment and "black public relations" in the automotive industry, particularly targeting car owners and brands, leading to a toxic environment for consumers and companies alike [6][9][12]. Group 1: Online Harassment and Its Impact - Dismissive and abusive comments towards car owners have become common, with individuals facing severe online bullying for their vehicle choices, as seen in the case of Ms. Deng who faced threats and insults after purchasing a Xiaomi SU7 [7][8][15]. - The negative sentiment has escalated from online platforms to real-world actions, including vandalism of vehicles, indicating a troubling trend where online aggression translates into physical harm [12][14]. - The automotive sector is witnessing organized campaigns of defamation, with coordinated efforts to discredit certain brands and their customers, often driven by "water army" tactics [9][11]. Group 2: Legal and Corporate Responses - Companies are beginning to take legal action against online harassment, with Ms. Deng successfully suing her harassers and receiving compensation, setting a precedent for others [15][16]. - Automotive brands like Xiaomi are establishing support channels for affected customers, providing legal assistance and gathering feedback to combat online abuse [16][19]. - Regulatory bodies are also stepping in, with initiatives aimed at curbing illegal activities related to online defamation and misinformation in the automotive industry [19][20]. Group 3: The Role of "Black Public Relations" - The article discusses the emergence of a "black public relations" industry that employs deceptive tactics to undermine competitors, including the spread of false information about vehicle safety and performance [11][19]. - This industry is characterized by organized efforts to manipulate public perception, often using social media to amplify negative narratives about specific brands [9][12]. - Companies are responding with financial incentives for information on malicious activities, indicating a growing recognition of the threat posed by these tactics [19][20].