Core Viewpoint - The article discusses the various promotional policies introduced by car manufacturers aimed at addressing consumer concerns, but highlights the difficulties in fulfilling these promises, leading to consumer disappointment and skepticism [1][11]. Group 1: Promotional Policies - Car manufacturers are introducing attractive policies such as "one-year price guarantee," "zero self-ignition commitment," and "intelligent driving insurance" to alleviate consumer anxiety regarding vehicle purchases [2][11]. - The "three-year buyback" strategy allows consumers to sell their vehicles back to dealerships at a predetermined discount within specified time frames, but many consumers face challenges when trying to redeem this offer [6][7]. Group 2: Execution Challenges - Many of the promotional policies have stringent execution standards or are subject to various excuses for denial, leading to consumer frustration [4][9]. - For instance, the "intelligent driving insurance" has hidden conditions that limit compensation, often leaving consumers with minimal support in case of accidents [5][9]. Group 3: Market Context - The automotive industry is experiencing declining profit margins, with a reported profit rate of only 4.3% in 2024, prompting manufacturers to focus on after-sales services for profitability [13][14]. - The shift towards after-sales services is evident, as companies like Zhongsheng Group and AutoNation report significant profits from their after-sales operations despite losses in new car sales [13][14]. Group 4: Consumer Trust Issues - The lack of clear, executable details and the ability of manufacturers to fulfill their promises contribute to a growing distrust among consumers [16][11]. - The article emphasizes that without a collective industry effort to ensure transparency and accountability, individual promotional policies may only serve as temporary marketing strategies rather than genuine consumer protections [16][11].

本报（chinatimes.net.cn）记者刘凯 北京报道 乐道品牌针对2025届应届生家庭推出"前途似锦礼"，金融方案从5年免息调整为3年0首付，月供压力降 低的同时保留试驾抽奖等互动权益。理想汽车聚焦L6车型，首付降至6.98万元，5年免息月供仅三千余 元，配合试驾赠送30度电卡，精准吸引家庭用户。小鹏P7+置换补贴最高2.5万元，X9提供1万元选装基 金，全系支持0首付政策。 合资品牌则延续一口价形式稳住基本盘，上汽大众、东风本田对途观L、CR-V等主力车型推出限时一口 价，可叠加数千元的置换补贴。凯迪拉克主打"0首付+0息+超低月供"方案，CT5月供不足两千元，以灵 活还款政策应对豪华车市场价格战。 从市场趋势看，行业促销策略正从价格战转向价值战，90%新势力品牌推出0首付、3—5年免息政策， 领克/岚图/阿维塔额外叠加现金补贴；政务人群成为新战场，吉利、一汽-大众等品牌推出专属礼遇，政 策红利转化率提升显著。这场围绕消费触点、金融方案、客群细分的立体化竞争，正重塑着中国汽车市 场的竞争新范式。 2025年7月的中国新能源汽车市场正上演着一出"冰火交织"的变奏曲。一边是特斯拉Model 3长续航版逆 ...

Core Insights - Deep Blue Automotive is undergoing significant organizational changes, leading to a reduction in voices that can counterbalance the CEO, particularly from the marketing system [1][10] - The return of Yang Dayong from Changan Automotive is speculated to bring changes to the management structure, potentially enhancing the marketing and brand management capabilities of Deep Blue [2][12] - Deep Blue's marketing system has been criticized for its shortcomings, with recent incidents highlighting the need for a more robust marketing strategy [3][10] Group 1: Organizational Structure - Deep Blue Automotive's team is heavily skewed towards R&D, with 85% of the team being R&D personnel, compared to 30-40% in competitors like Xpeng and Li Auto [3][5] - The recent organizational adjustments aimed to create a flatter structure and improve decision-making efficiency, but have resulted in fewer voices capable of challenging the CEO [7][10] - The restructuring has led to a narrowing of power for VP-level executives, with many decision-making powers being delegated to director-level positions [9][10] Group 2: Market Performance - In the first half of 2025, Deep Blue delivered 197,000 vehicles, a 79% year-on-year increase, but only achieved 40% of its annual target of 500,000 vehicles [12][14] - Deep Blue currently has six models, none of which have monthly sales exceeding 10,000 units, indicating a need for improved sales performance [13][14] - The brand's positioning is between Changan's other brands, with a target price range of 150,000 to 300,000 yuan [13][15] Group 3: Competitive Landscape - Changan Automotive is actively restructuring its brands, with higher-level product CEOs in place for its other brands compared to Deep Blue's director-level positions [15][17] - The integration of R&D resources across Changan's brands is increasing, with Deep Blue's R&D team remaining separate, which may hinder its ability to leverage shared resources effectively [17][19] - The industry trend is moving towards consolidating R&D resources within larger automotive groups, suggesting that Deep Blue may need to adapt its organizational structure to remain competitive [19][20]

Group 1: Traditional Automakers Performance - BYD remains the sales leader with 2.146 million units sold in the first half of 2025, achieving a year-on-year growth of 33% and a strong export growth of 80.6% [2][3] - Geely Automotive shows impressive growth with a total sales of over 1.4 million units, marking a 47% year-on-year increase, and its new energy vehicle sales have doubled [3][4] - Changan Automobile reaches its highest sales in nearly eight years with 1.355 million units sold, reflecting a 2% year-on-year growth, while its new energy vehicle sales grow by 48.8% [4] - Chery Group achieves a total sales of approximately 1.26 million units, a 14.5% increase, with new energy vehicle sales rising by 98.6% [4][6] - Great Wall Motors experiences slight growth with total sales of about 569,000 units, a 1.84% increase, although some brands like Ora and Tank show declines [6] Group 2: New Forces in the Automotive Market - Leap Motor tops the new energy vehicle segment with a remarkable 155.7% growth, delivering 221,700 units, surpassing Li Auto for the first time [7][9] - Xiaomi Automotive shows significant potential with a staggering 456% growth, delivering over 150,000 units, and aims for a revised target of 350,000 units [11] - Xpeng Motors also demonstrates strong performance with a 279% increase in sales, delivering 197,200 units [10][12] - NIO achieves a 30.6% year-on-year growth with over 110,000 units delivered [12] - Huawei's AITO brand, under the new forces, faces challenges with a heavy reliance on the Wenjie brand, which accounts for 80% of its total sales [10] Group 3: Market Trends and Future Outlook - The competition in the automotive market is intensifying, with a clear focus on new energy and smart technology as the main battleground [13] - Traditional and new automakers are accelerating their product and technology deployments to prepare for the second half of the year [13]

Core Viewpoint - Changan Automobile has achieved a remarkable sales figure of 1.355 million units in the first half of 2025, marking an eight-year high, amidst fierce competition in the new energy vehicle market and increasing pressure from foreign brands [1][10] Group 1: Sales Performance and Market Strategy - The sales of Changan's new energy vehicles reached 450,000 units, a year-on-year increase of 48.8%, equivalent to half the total sales of three leading new energy brands in the same period [1] - Changan has established a global presence with plans for 20 overseas factories, having already built and put into operation 9, covering over 100 countries [1] - The company is innovating at a rapid pace, generating 19 patents daily, with 70% of its 20,000 global patents being invention patents [1] Group 2: Technological Advancements and Product Development - Changan's strategic shift focuses on building technological barriers rather than just competing on production scale, with a dual strategy in the new energy sector [3] - The company is set to launch a solid-state battery prototype by the end of 2025, indicating a commitment to technological innovation [3] - The Deep Blue S09 and Q07 models showcase advanced technologies, achieving significant fuel efficiency and long-range capabilities, leading to strong market performance [3][6] Group 3: Globalization and Localized Production - The "Haina Baichuan" plan emphasizes Changan's global strategy, with the establishment of the Thailand Rayong factory as a key step in its overseas expansion [4] - This factory not only serves the ASEAN market but also integrates local R&D to optimize vehicle performance for regional conditions, achieving a 60% localization rate [4] - Changan's approach combines production, R&D, and supply chain integration, marking a shift from product export to ecosystem output [4][8] Group 4: Brand Development and Global Influence - Changan is actively enhancing its global brand presence, with multiple new models launched in Europe and participation in international standards development [9] - The company has integrated ESG principles into its global strategy, achieving significant sustainability milestones at its overseas facilities [9] - Changan's journey from a domestic leader to a global brand reflects its commitment to high-quality development and innovation in the automotive industry [10]

Core Insights - In the first half of 2025, eight major automotive groups reported a total sales volume of 11.18 million vehicles, all achieving year-on-year growth [1][2] - BYD maintained its leading position with over 2.14 million units sold, followed closely by SAIC Motor with over 2.05 million units [1][3] - Geely adjusted its annual sales target upward by 11% after achieving a 47% completion rate in the first half [1][6] Group Performance - **BYD**: Sold 2.146 million vehicles, a 33% increase year-on-year, with overseas sales reaching 472,000 units, up 132% [3][4] - **SAIC Motor**: Achieved sales of 2.053 million vehicles, a 12.4% increase, with a retail delivery of 2.207 million units [4][5] - **China FAW**: Reported sales of 1.57 million vehicles, a 6.1% increase, with a 46% target completion rate [6][10] - **Geely**: Sold 1.409 million vehicles, a 47% increase, with a significant rise in new energy vehicle sales [6][7] - **Changan**: Achieved sales of 1.355 million vehicles, marking a historical high, with new energy vehicle sales growing by 48.8% [8][9] - **Chery**: Sold 1.26 million vehicles, a 14.5% increase, with a strong export performance [9][10] - **BAIC Group**: Reported sales of 817,000 vehicles, a 6% increase, with a notable growth in its own brand sales [10] - **Great Wall Motors**: Achieved sales of 570,000 vehicles, a slight increase of 1.8%, but faced a decline in overseas sales [10] Target Achievement Rates - **Geely**: Highest target completion rate at 47% after adjusting its annual target [6][7] - **China FAW and SAIC Motor**: Both achieved a target completion rate of 46% [1][6] - **Changan**: Completed 45% of its sales target [1][8] - **Chery**: Achieved a target completion rate of 40% [1][9] - **BYD**: Completed 39% of its annual target [1][3]

6月9日，2025年重庆国际车展现场，深蓝汽车总经理邓承浩演示了深蓝S09第二排配备的双零重力独立座椅；无独有偶，5月31日，在2025年 粤港澳大湾区车展上，问界举办M9大五座零重力座椅版车型交付仪式。零重力座椅成为产品的突出卖点频繁出现在公众视野当中。 据记者不完全统计，除上述两款车型外，今年上半年，理想MEGA Home、问界M8、阿维塔06、全新魏牌高山等多款车型都在发布时重点提及零 重力座椅这一配置。零重力座椅是座舱内座椅相关创新的一部分，座椅的布局样式、旋转滑动等功能，更让座舱内曾经"呆板"的空间变起魔术。 例如，理想MEGA Home不仅配备零重力座椅，还支持第二排座椅多角度旋转；领克900实现第二排座椅90°侧倾、180°前后对坐；更早一些发布的 极氪MIX则支持主副驾270°无级旋转。 怎么才算"零重力" "想要明确什么是'零重力'座椅，我们应该回溯这类产品出现时的行业背景。"佛吉亚汽车座椅事业部亚太区研发总监兰晹在接受记者采访时表 示，提升驾乘体验、追求极致舒适性，可看作是产品出现的两个主要驱动因素。因此，当我们在试图厘清定义时，这些能帮助驾乘人员处于高舒 适性，能提供（相比较传统座椅而言 ...

长安汽车在自主新能源领域的表现如何？ 长安汽车在自主新能源领域表现出色，主要通过启源、深蓝和阿维塔三个品牌 推动其发展。启源品牌主攻主流新能源市场，深蓝品牌则专注于年轻科技布局， 而阿维塔定位高端豪华市场。这些品牌精准覆盖不同细分用户群体，推动销量 持续增长。例如，长安启源 A07 作为转型新作，自 2023 年 10 月上市以来表 现优越，2024 年全年销量达 5.5 万辆，占整个品牌销量的 37%左右。2025 长安汽车计划到 2030 年实现年销 500 万辆，其中新能源汽车 350 万辆， 海外市场占比 30%。将推出阿维塔 06、深蓝 S09 等新车型，推进技术 升级与智能化转型。长安启源引入 L2 级智能驾驶辅助系统和 APA 高级 智能泊车系统，聚焦主流新能源市场家庭用户。 深蓝汽车自 2022 年发布以来，以"左手深蓝超级增程，右手华为乾坤 智能"为技术标签，不断推动电动平台和智能平台发展。2024 年全年 交付 24 万辆，并与华为签署多项合作协议，共同研发前沿技术并推动 智能网联汽车领域合作。 长安汽车智能化转型加速，发布北斗天枢 2.0 计划，将在 2026 年实现 全场景 L3 级自 ...

Core Insights - The phenomenon of "lower prices leading to lower sales" for Huawei's smart driving models contradicts the market trend of "price for volume" in the automotive industry [1][3][5] Group 1: Sales Performance - The AITO M9, priced around 500,000 yuan, sold over 10,000 units in May, while the more affordable Zhijie S7, priced at 200,000 yuan, only achieved sales in the hundreds [1] - Within the Wanjie brand, the M9 leads with 64,000 units sold, followed by the M7 at 41,766 units, while the M5, the cheapest model, sold less than 20,000 units [2] - The Lantu Dreamer, priced over 350,000 yuan, sold approximately 40,000 units in six months, while the lower-priced Avita 07 sold 26,000 units, and the Deep Blue L07, priced at 163,900 yuan, only sold 16,000 units [2] Group 2: Market Dynamics - The price range of 150,000 to 300,000 yuan is highly competitive, with significant sales from rivals like BYD and Tesla, which diminishes the appeal of Huawei's smart driving technology [3][5] - Consumer willingness to pay for smart driving features has decreased, with a drop of 8 percentage points in those willing to pay extra for such features compared to the previous year [5] - The trend of "free mindset" among consumers, where they expect smart driving features to be included in the vehicle price, has been reinforced by leading brands offering these features for free [5][7] Group 3: Consumer Perception - The high optional price of 36,000 yuan for Huawei's advanced smart driving features is seen as out of touch with consumer expectations, as competitors have opted for free offerings [7][8] - Many models equipped with Huawei's smart driving system have hidden price increases, making them less attractive to price-sensitive consumers [8] - The perception of Huawei's brand as a "car" is stronger than that of "Huawei smart driving," with consumers more influenced by the brand identity than by specific technological features [12][14][17] Group 4: Brand Recognition - Wanjie models dominate sales, accounting for 82.3% of Huawei's total new car deliveries in May, with strong brand recognition linked to Huawei's overall reputation [12][14] - The disparity in sales between Wanjie and other models indicates that the "Huawei car" label is more effective than the "Huawei smart driving" label in attracting consumers [17] - The marketing strategy for Wanjie has been more cohesive, with significant involvement from Huawei in various aspects of product development and sales, enhancing its brand identity [14][16]

"此次央企重组，在我看来，一个重要目标是壮大央企新能源，对深蓝来说，机遇大于挑战。"在重庆车 展发布会后的群访环节，深蓝汽车CEO邓承浩曾表示。 6月5日，深蓝汽车母公司长安汽车发布公告称，兵器装备集团通知，经国务院批准，对兵器 装备集团实施分立。同时，兵器装备集团旗下多家和汽车业务相关的子公司如东安动力等均 先后发布公告称，将从兵器装备集团独立，重组为一家独立中央企业，由国务院国资委履行 出资人职责。各公司间接控股股东将变更为汽车业务分立的中央企业，实际控制人未发生变 化。 此前由国资委直接履行出资人职责的车企只有两家——一汽集团、东风集团。 "我得知的消息并不比你们多。"邓承浩回忆道，" 5月2 9日，开品牌日那天我才第一次知道。 端午节期间，最高领导就已经审批通过了最终的项目方案。至于重组下一步的动作，我也没 有更多的信息。" 在他看来，这次独立重组一家以长安汽车为核心的央企，其中一个重要目标是壮大央企新能 源。 合并重组后，将利好深蓝。 不少业内人士称，长安虽然仍是重组后央企下属的二级公司，但这一央企主要围绕长安汽车 建设，而深蓝又是长安汽车集团旗下的核心子品牌，将在这次央企独立重组中优先获得资源 倾 ...