ZUZSFE 同比增长8.5 总销量强势领跑 连续6年 三大新能源品牌齐创新高 海外销量乘风破浪用 本报讯 （记者冯雨瑶）在2025年汽车行业竞争白热化的市场环境中，长安汽车（000625）以一系列突破性业绩，提交了一份企业稳健向上的出色答卷。 2026年1月2日发布的销量快报显示，长安汽车2025年全年总销量强势领跑，创近9年新高。与此同时，新能源板块首破百万辆大关，三大新能源品牌齐创新 高；海外市场亦乘风破浪，再创佳绩。2025年，长安汽车以"四大维度齐创新高"的优秀成绩，系统展现了企业高质量发展的强劲势头和可持续发展的战略韧 性。 另一方面也根植于长安汽车始终坚持以科技创新，持续夯实自身核心竞争力。新能源领域，自研"金钟罩"电池、智慧新蓝鲸，以及行业首款多合一电驱等成 果相继落地；智能化领域，"北斗天枢"计划迭代至2.0版，打造了全球领先的SDA平台，发布了"新长安 新安全——天枢智能"品牌、确立了"泛安全"体系。 特别是在智能驾驶领域，长安汽车作为首批获得L3级自动驾驶产品准入许可的汽车企业，率先推动中国汽车品牌进入L3级自动驾驶时代，将技术优势直接 转化为产品竞争力与用户信任力，智能化正成为驱动企业 ...

以下文章来源于智趣财经 ，作者小趣姐 智趣财经 . 有趣有料的商业故事和商业人物 导语：国资与银行联手输血61亿，为何仍难解深蓝汽车的"失血"之困？ 61.22亿元的融资到账，深蓝汽车的账面瞬间充实。12月25日，长安汽车旗下深蓝汽车宣布完成C轮融资，长安汽车、重庆渝富控股集团和招银金 融资产投资有限公司共同注资。完成此轮融资后，深蓝汽车注册资本由3.28亿元增至4.66亿元。长安汽车持股比例保持50.9959%不变。 然而，拨开这层光鲜外衣，深蓝汽车的真实处境却远比表面复杂：连续三年资不抵债、累计亏损近90亿元、年度销量目标恐难达成……这场看 似"输血式"的融资，更像是在为一场尚未走出泥潭的突围战争取喘息时间。 对于背靠长安、手握政策与资本双重支持的深蓝而言，必须从"讲故事"转向"算细账"，从"规模优先"转向"效益为王"。否则，再多的资本注入， 也难掩其深陷的发展困局。 融资亮眼，难掩财务"失血"现实 从融资结构来看，本轮61.22亿元的资金注入确实阵容强大。长安汽车以31.22亿元领衔出资，其中不仅包含20.79亿元现金，还打包了价值10.43 亿元的无形资产——涵盖深蓝S05、G318两款主力车型的专利 ...

12月26日，46辆搭载L3级智能驾驶辅助系统的深蓝汽车正式驶入城市道路，这是中国首批大规模L3级自动驾驶车 辆正式上路通行。继12月20日首块L3级自动驾驶专用正式号牌落户深蓝汽车后，中国自动驾驶技术从合规准入迈 向真实应用的关键一步。 首块L3级自动驾驶专用正式号牌率先在深蓝汽车启用，作为长安汽车" 北斗天枢2.0"计划的承接者，深蓝汽车从 2023年首发申报L3路测资格牌照，到2024年代表长安汽车首批获得L3测试准入，再到2025年获得智能网联汽车准 入和上路通行试点资格，并最终代表长安汽车斩获首块L3级自动驾驶专用正式号牌。 此次，深蓝L06与深蓝汽车首批L3级自动驾驶正式上牌车辆共同上路。值得一提的是，车辆搭载的DEEPAL AD Max采用与特斯拉同类的一段式端到端智能驾驶辅助算法。 深蓝汽车不仅完成中国首批大规模L3级自动驾驶专用正式号牌车辆上路通行，本月还成功完成融资61.22亿元。 据深蓝汽车介绍，该笔资金核心用途用于新汽车研发，智能化、电动化核心技术创新，全球品牌力提升等。本轮 融资后，重庆长安汽车股份有限公司增资31.22亿元，股比保持50.9959%不变，仍为深蓝汽车第一大股东和实际 ...

深蓝汽车再次迎来里程碑时刻。 ▲深蓝汽车融资海报。企业供图 这算得上是2025年最后一笔汽车行业融资。对深蓝汽车而言，61.22亿元的C轮融资不仅仅是资本账簿上数字的变动，更是释放出清晰的信号：在汽车转型 关键时期，在新能源汽车市场进入下半程的当下，深蓝汽车凭借扎实的技术积淀、与明确的战略路径，获得市场和资本的深度认可，跑出独特的成长路 径，迈向高质量发展新航程。 岁末融资，获国有和市场化资本双认可 深蓝汽车于2025年11月26日在产交所正式挂牌启动新一轮融资，仅用时1个月，新一轮融资落地完成。本轮融资中，渝富集团增资金额25亿元，长安汽车 增资31.22亿元，招银投资增资5亿元，其中渝富集团和招银投资是新增股东。 C轮融资落地后，深蓝汽车构建起了产业资本与金融资本协同赋能的新格局。长安汽车50.9959%不变，为深蓝汽车第一大股东和实际控制人，渝富集团持 有深蓝汽车12.0937%股份，招银金融持有深蓝汽车2.4187%股份。 据了解，深蓝汽车本轮融资将用于新汽车研发，智能化与电动化核心技术创新，以及全球品牌力提升等领域。未来，深蓝汽车将聚焦智能化与电动化的核 心技术创新，以"智能科技"为内核，投入新汽车 ...

导读：国资与银行联手输血61亿，为何仍难解深蓝汽车的"失血"之困？ 61.22亿元的融资到账，深蓝汽车的账面瞬间充实。12月25日，长安汽车旗下深蓝汽车宣布完成C轮融 资，长安汽车、重庆渝富控股集团和招银金融资产投资有限公司共同注资。完成此轮融资后，深蓝汽车 注册资本由3.28亿元增至4.66亿元。长安汽车持股比例保持50.9959%不变。 然而，拨开这层光鲜外衣，深蓝汽车的真实处境却远比表面复杂：连续三年资不抵债、累计亏损近90亿 元、年度销量目标恐难达成……这场看似"输血式"的融资，更像是在为一场尚未走出泥潭的突围战争取 喘息时间。 对于背靠长安、手握政策与资本双重支持的深蓝而言，必须从"讲故事"转向"算细账"，从"规模优先"转 向"效益为王"。否则，再多的资本注入，也难掩其深陷的发展困局。 融资亮眼，难掩财务"失血"现实 从融资结构来看，本轮61.22亿元的资金注入确实阵容强大。长安汽车以31.22亿元领衔出资，其中不仅 包含20.79亿元现金，还打包了价值10.43亿元的无形资产——涵盖深蓝S05、G318两款主力车型的专利 权、专有技术及软件著作权。重庆渝富控股集团和招银金融资产投资有限公司则分别以 ...

Group 1 - The core point of the article is that the well-known domestic electric vehicle brand, Deep Blue Automotive, backed by Changan Automobile, has successfully completed a capital increase plan, raising a total of 6.122 billion yuan [1][9] - The capital increase involved three investors: Changan Automobile, Chongqing Yufu Group, and China Merchants Bank Investment Financial Asset Investment Company (招银AIC), with Changan contributing 3.122 billion yuan, Chongqing Yufu Group 2.5 billion yuan, and 招银AIC 500 million yuan [1][9] - After the capital increase, Changan Automobile remains the largest shareholder with a stake of nearly 51%, while Chongqing Yufu Group holds approximately 12.09% and 招银AIC enters as a new shareholder with about 2.42% [1][9] Group 2 - Deep Blue Automotive, formerly known as Chongqing Changan New Energy Technology Co., was renamed in April 2023 and operates as an independent electric vehicle brand under Changan Automobile [2][10] - The company reported revenues of nearly 28 billion yuan for the first eight months of 2025, with a total profit loss of 979 million yuan and a net profit loss of approximately 1.005 billion yuan [3][11] - Financial data shows that Deep Blue Automotive has been consistently losing money since its establishment, with total assets of 257 billion yuan and total liabilities of 301.93 billion yuan, resulting in a net asset deficit of nearly 45 billion yuan [3][11] Group 3 - In 2024, Deep Blue Automotive achieved revenues of 37.225 billion yuan, with a net profit loss of about 1.57 billion yuan, while in 2023, revenues were 26.926 billion yuan with a net profit loss of approximately 3.107 billion yuan [4][12] - The company has seen a steady increase in revenue from 15.678 billion yuan in 2022 to 37.225 billion yuan in 2024, although it continues to face significant losses [4][13] - Deep Blue Automotive's product lineup includes various models such as the entry-level S05, mid-size SUV S07, flagship SUV S09, and several sedan models targeting young consumers [7][14] Group 4 - 招银AIC, established in late November 2023, is a new player in the market with a focus on market-oriented debt-to-equity swaps and shareholder investment pilot projects, with a registered capital of 15 billion yuan [8][15] - The investment by 招银AIC in Deep Blue Automotive marks its first significant move since its establishment, indicating a strategic entry into the electric vehicle sector [8][15] - The competitive landscape for Deep Blue Automotive is intensifying, as evidenced by a decline in sales in November despite a year-on-year growth of 45.7% in the first ten months of the year [7][14]

大家早上中午晚上好，我是深蓝的销售顾问，今天带大家了解 一下 深蓝 品牌的 旗舰 车型 —— 深蓝S09。 最近市场如何 ？ 最近客流比之前有所下降。工作日每个人能接待一组客户，不过周末还是挺忙的。来看S09的客户其实不少，10组客户里面能占到2组，看 其他 车的客户看 到S09也会问两句。不过大部分也就是看看，真买的不多。 门店一个月销量 大概在40台 ，S09在没有特殊政策支持的时候只能占到2 、 3 台。虽然销量不大，但是提成不低，卖一台S09相当于3台S05或者L06这种 畅销车了。 给大家做个预算清单 ： | | | 如果大家最近有 打算 买S09后驱标准续航的话，可以多问问不同城市的不同经销商，如果能找到带点库存的车，价格会很美丽 。 看这款车的人有什么明显特征？ 买S09的用户群体跟深蓝整体的品牌调性还是有点出入的 。 深蓝 整体 给人的印象就是年轻运动，车主也是以90后和00 后 为主。但S09这种家庭六座车的 车主们基本都是70-80后，无一例外都是置换。职业 五花八门 ，有公务员，有企业中层领导，也有个体工商户。 别人都是怎么买这车的？ 最畅销的配置当属后驱Ultra+标准续航版和超长续航 ...

Core Viewpoint - The case of Chen Zhen, a well-known automotive reviewer, highlights significant tax evasion issues and the subsequent impact on his online presence and business operations due to legal violations and public image crises [1][9][15]. Group 1: Tax Evasion and Legal Consequences - Chen Zhen was found to have evaded personal income tax totaling 1.1867 million yuan from 2021 to 2023 through various deceptive practices [1]. - The tax authority imposed a total penalty of 2.4748 million yuan, including back taxes and fines, based on relevant tax laws [1]. - Following the legal actions, Chen Zhen's accounts across multiple social media platforms were suspended for violating laws and community guidelines, affecting over 24 million followers [1]. Group 2: Advertising Revenue and Business Operations - In November, Chen Zhen published at least seven advertisements, generating estimated revenues exceeding 5 million yuan, even at the lowest advertising rate [2]. - His Douyin account, with 10.74 million followers, had advertising rates ranging from 350,000 yuan for short ads to 800,000 yuan for longer ones [1][2]. - Chen Zhen is associated with five companies, primarily in advertising and digital culture, with one company having a tax debt of 2,965 yuan [6]. Group 3: Personal Brand and Business Model - Chen Zhen's rise to fame began with his reputation as "Erhuan Shisanlang," which significantly contributed to his public recognition and subsequent business ventures [12][13]. - His entrepreneurial journey started in 2014, leading to substantial investments and a diversified business model centered around his personal brand [14]. - Recent incidents, including a traffic accident and public controversies, have raised concerns about the sustainability of his business model, which heavily relies on his personal credibility [15].

Core Viewpoint - The article discusses the tax evasion case of Chen Zhen, a well-known automotive reviewer, highlighting the legal consequences he faced and the impact on his online presence and business operations [1][10]. Group 1: Tax Evasion Case - Chen Zhen was found to have evaded personal income tax totaling 1.1867 million yuan from 2021 to 2023 through various means, including concealing income and false declarations [1]. - The tax authority imposed a penalty of 2.4748 million yuan, which includes the tax owed, late fees, and fines [1]. - Following the tax investigation, Chen Zhen's accounts on multiple social media platforms were banned due to violations of laws and community rules, affecting over 24 million followers [1]. Group 2: Advertising Revenue - Chen Zhen's Douyin account has approximately 10.745 million followers, with advertising rates ranging from 350,000 yuan for 1-20 seconds to 800,000 yuan for over 60 seconds [2]. - In November, he published at least seven videos that were advertisements, potentially generating over 5 million yuan in revenue based on the highest advertising rate [2]. Group 3: Business Operations - Chen Zhen is associated with five companies, four of which are active in advertising, information technology, and commerce, while one has been deregistered [6]. - His main company, Ge Rui Chi Advertising, has a tax debt of 2,965 yuan, indicating potential financial issues within his business operations [6]. Group 4: Personal Brand and Business Model - Chen Zhen's rise to fame began with his nickname "Erhuan Shisanlang," which he earned from a high-speed driving incident, leading to a successful career in automotive media [12][13]. - His business model relies heavily on his personal brand, which has expanded into various sectors, including digital culture and commerce, but is vulnerable to risks associated with his personal reputation [15]. - Recent incidents, including a significant traffic accident and public controversies, have raised concerns about the sustainability of his business model, as personal credibility is crucial for his commercial success [15].

Core Viewpoint - Changan Automobile is actively pursuing investment opportunities, with Avita submitting a Hong Kong stock application and Deep Blue Automotive Technology Co., Ltd. initiating a capital increase project [2] Group 1: Capital Increase Project - Deep Blue Automotive aims to raise funds through a capital increase project, with the total amount and corresponding shareholding ratio to be determined [3] - Existing shareholders will participate in the capital increase, and employee participation is set at 100% [3] - The new shareholders' stake will not exceed 20%, and the capital raised will be used for new vehicle R&D, core technology innovation in intelligence and electrification, and enhancing global brand strength [3][4] Group 2: Shareholder Structure - Changan Automobile holds a 50.9959% stake in Deep Blue Automotive, making it the largest shareholder, followed by Nanjing Runke Industrial Investment Co., Ltd. with 11.078% [5] - The remaining shareholders are primarily investment funds, including the Jiaoyun Boyu No.1 (Suzhou) Debt-to-Equity Investment Fund [5] Group 3: Financial Performance - Deep Blue Automotive has experienced significant losses, with net losses of 3.196 billion yuan, 3.107 billion yuan, and 1.571 billion yuan from 2022 to 2024 [14] - As of October 31, 2025, the company reported total assets of 314.74 billion yuan and total liabilities of 359.86 billion yuan, resulting in negative equity of 45.12 billion yuan [15] - Despite the losses, the company has seen a narrowing of losses and aims to achieve profitability with monthly sales exceeding 30,000 units [16][17] Group 4: Sales and Production Capacity - In the first ten months of this year, Deep Blue Automotive's cumulative sales reached approximately 269,000 units, with a goal of 360,000 units for the year [18] - The company has committed to investing no less than 10% of its sales revenue in R&D annually, with a total R&D investment exceeding 100 billion yuan by 2030 [18]