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蔚来又行了?李斌:“要证明自己能打”
Zheng Quan Shi Bao· 2025-09-04 18:59
Core Viewpoint - NIO is experiencing a potential turnaround with the successful market performance of its new models, the L90 and the next-generation ES8, leading to increased confidence in achieving breakeven in Q4 [2][4][9] Group 1: Market Performance - The L90 model, launched on August 1, has received positive consumer feedback, achieving over 10,000 deliveries in its first month, making it the fastest-selling model in NIO's history [6] - The next-generation ES8, which began pre-sales on August 21, is also seeing strong demand, with order numbers reportedly surpassing those of the L90 [6][8] - In August, NIO's sales exceeded 31,000 units, surpassing Li Auto alongside XPeng, indicating a shift in the rankings among new energy vehicle manufacturers [7] Group 2: Financial Outlook - NIO reported Q2 revenue of 19.009 billion yuan, a 57.9% increase quarter-over-quarter and a 9% increase year-over-year, with an adjusted net loss of 4.1 billion yuan [7] - For Q3, NIO expects to deliver between 87,000 to 91,000 vehicles, projecting revenue between 21.81 billion to 22.88 billion yuan, both figures representing historical highs [7] - The company aims for a monthly delivery target of 50,000 vehicles in Q4, which would align with the current monthly sales levels of leading competitors [8] Group 3: Strategic Initiatives - NIO is focusing on maintaining a high average selling price while increasing the proportion of high-priced models, which is expected to raise the gross margin to 16%-17% in Q4 [10] - The company has implemented a "basic operating unit" mechanism to improve efficiency in R&D spending, aiming to reduce quarterly R&D expenses to between 2 billion to 2.5 billion yuan while maintaining effectiveness [10][11] - NIO's multi-brand strategy, including NIO, Ladao, and Firefly, is showing collaborative advantages, allowing the company to reach a broader customer base [11] Group 4: Challenges and Future Outlook - Despite the positive indicators, NIO faces significant challenges, including the need to prove its profitability in Q4, which is crucial for brand strength and operational sustainability [9][10] - The company acknowledges the competitive landscape and external factors, such as lithium carbonate prices and new product launches from competitors, which could impact its targets [10] - NIO's CEO emphasizes the importance of adapting product definitions and maintaining a long-term technological vision to navigate the evolving market landscape [12][13]