Core Viewpoint - The company reported an increase in revenue but a significant decline in net profit for the first three quarters of 2025, indicating financial pressure and challenges in maintaining profitability despite sales growth [1][6]. Revenue and Profit Summary - For the first three quarters of 2025, the company achieved a revenue of 7.759 billion yuan, representing an approximate 8% year-on-year increase [1][6]. - The net profit attributable to shareholders was 161 million yuan, showing a year-on-year decline of about 53% [1][6]. - Excluding government subsidies, the adjusted net profit was approximately 57.14 million yuan, reflecting a substantial year-on-year decrease of 78.57% [6]. Expense Analysis - Sales expenses reached 1.605 billion yuan, up over 24% year-on-year, significantly outpacing revenue growth [3][8]. - A large portion of sales expenses, over 60%, was allocated to platform services and promotions, indicating a heavy reliance on traffic costs [4][8]. - Management expenses also increased by 50%, further impacting profitability [8]. Cash Flow and Debt Situation - The company's operating cash flow turned negative at -506 million yuan, a drastic decline of 1690.52% compared to the previous year [9][10]. - As of September 2025, the company had short-term borrowings of 576 million yuan, a year-on-year increase of 284% [11]. Strategic Direction and Market Position - The company has been exploring various business models, including snacks, pet food, and pre-packaged meals, but these efforts have not led to significant growth in operating performance [5][17]. - The company aims to achieve a revenue target of 20 billion yuan by 2026, but current growth rates suggest a shortfall of 8.5 billion yuan from this goal [17]. Transformation Efforts - The company has been adjusting its offline channel strategy, with a notable reduction in the number of stores in recent years [14]. - In 2023, the company introduced a new community snack store model, but later shifted focus to national snack stores and alliance stores [14][15]. - The company has faced criticism for frequent strategic shifts, which are perceived as trial-and-error attempts [15][16].