轮上经济
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“轮上经济”加速崛起
Qi Lu Wan Bao· 2025-09-30 04:04
Core Insights - The bicycle industry in Dezhou is accelerating towards high-quality development driven by the "dual carbon" strategy and the nationwide fitness trend, focusing on innovation and intelligent manufacturing [3] Group 1: Company Innovations - Taishan Ruibao is the first Chinese independent brand to participate in the Olympics, producing high-quality sports bicycles using aerospace-grade T1100 carbon fiber, achieving a frame weight of only 1150 grams and a total weight of 9.6 kg, making it one of the lightest in its class [5][6] - Kailete, originally a manufacturer of aerial work platforms, has pivoted to carbon fiber bicycles, investing 50 million yuan to establish a production line capable of producing 20,000 sets annually, utilizing advanced molding techniques to achieve a 10% weight reduction and a 15% increase in lateral stiffness [7][8] - Merida Bicycle (Shandong) Co., Ltd. operates a highly automated production line with a maximum daily output of 1,600 bicycles, focusing on three main categories: mountain bikes, road bikes, and urban leisure bikes, with projected sales of 2 billion yuan in 2024 [9][10] Group 2: Market Position and Strategy - Taishan Ruibao has established a sales structure of "deep cultivation in domestic markets + global expansion," increasing its market share in high-end sports bicycles and covering over 50 countries and regions internationally [6] - Kailete's new bicycle project aims to promote the concept of "national fitness," collaborating with local government to provide 1,000 bicycles for public use, enhancing community engagement [8] - Merida maintains a leading position in the domestic market by adhering to high-quality standards and continuously launching new products, supported by a strong technical team [10] Group 3: Industry Trends - The Dezhou bicycle manufacturing sector is benefiting from policy incentives and deep integration of industry, academia, and research, enhancing its global competitiveness and delivering "Dezhou wisdom" to cycling enthusiasts worldwide [11]
“轮上经济”加速崛起,“德州造”自行车从奥运赛场到全民生活
Qi Lu Wan Bao Wang· 2025-09-24 10:41
Core Viewpoint - The bicycle industry in Dezhou is accelerating high-quality development driven by the "dual carbon" strategy and the national fitness trend, focusing on innovation and intelligent manufacturing [1] Group 1: Company Innovations - Taishan Ruibao has developed the T24 track bike using aerospace-grade T1100 carbon fiber, achieving a frame weight of only 1150 grams and a total weight of 9.6 kg, making it one of the lightest in its class [2][4] - Kailite has transitioned from manufacturing aerial work platforms to carbon fiber bicycles, investing 50 million yuan in a project with an annual production capacity of 20,000 sets [5][7] - Merida Bicycle (Shandong) Co., Ltd. produces nearly 300,000 bicycles annually, with a peak daily output of 1,600 bicycles, showcasing advanced automation in its production processes [9][11] Group 2: Market Position and Strategy - Taishan Ruibao has established a sales structure focusing on both domestic and international markets, with a presence in over 50 countries, enhancing its competitive edge [4] - Kailite's products include over 10 categories of carbon fiber bicycles, with an expected annual sales revenue of over 140 million yuan [7] - Merida aims to maintain its leading market share in China, with projected sales reaching 2 billion yuan by 2024, supported by continuous product innovation [11][12] Group 3: Community Engagement and Promotion - Kailite collaborated with the local government to promote cycling by providing 1,000 bicycles for a subsidy program, making carbon fiber bicycles accessible to the general public [8] - Merida sponsors the "Merida Cup" national cycling competition, enhancing its brand visibility and product testing in competitive environments [12]