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“轮上经济”加速崛起,“德州造”自行车从奥运赛场到全民生活
Qi Lu Wan Bao Wang· 2025-09-24 10:41
Core Viewpoint - The bicycle industry in Dezhou is accelerating high-quality development driven by the "dual carbon" strategy and the national fitness trend, focusing on innovation and intelligent manufacturing [1] Group 1: Company Innovations - Taishan Ruibao has developed the T24 track bike using aerospace-grade T1100 carbon fiber, achieving a frame weight of only 1150 grams and a total weight of 9.6 kg, making it one of the lightest in its class [2][4] - Kailite has transitioned from manufacturing aerial work platforms to carbon fiber bicycles, investing 50 million yuan in a project with an annual production capacity of 20,000 sets [5][7] - Merida Bicycle (Shandong) Co., Ltd. produces nearly 300,000 bicycles annually, with a peak daily output of 1,600 bicycles, showcasing advanced automation in its production processes [9][11] Group 2: Market Position and Strategy - Taishan Ruibao has established a sales structure focusing on both domestic and international markets, with a presence in over 50 countries, enhancing its competitive edge [4] - Kailite's products include over 10 categories of carbon fiber bicycles, with an expected annual sales revenue of over 140 million yuan [7] - Merida aims to maintain its leading market share in China, with projected sales reaching 2 billion yuan by 2024, supported by continuous product innovation [11][12] Group 3: Community Engagement and Promotion - Kailite collaborated with the local government to promote cycling by providing 1,000 bicycles for a subsidy program, making carbon fiber bicycles accessible to the general public [8] - Merida sponsors the "Merida Cup" national cycling competition, enhancing its brand visibility and product testing in competitive environments [12]