轮胎销售淡季
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传统需求淡季持续推进 2025年12月全钢轮胎经销商销量下滑
Xin Lang Cai Jing· 2026-01-12 06:39
Core Viewpoint - The domestic all-steel tire market in December 2025 is experiencing a seasonal downturn, with weak terminal market demand and declining sales overall [1] Group 1: Market Performance - December is traditionally a weak sales month for the tire replacement market, with significant shrinkage in terminal demand and high inventory levels [1] - The overall sales volume is declining, with a notable decrease in dealer sales, aligning with seasonal expectations [3][5] Group 2: Sales Analysis - The primary reasons for the sales decline include the ongoing traditional sales slump, adverse weather conditions in northern regions affecting outdoor projects and logistics, and a shift in focus towards accounts receivable as the year-end approaches [5][6] - The survey of 62 dealers indicates that the proportion of those experiencing sales declines has widened, with many reporting decreases of less than 10% [3] Group 3: Future Outlook - For January 2026, the expectation is that overall sales will remain stable or decline further, influenced by the upcoming Spring Festival and reduced outdoor construction activities [5][6] - The market's focus will likely continue to shift towards account collection, further dampening sales enthusiasm and impacting overall sales volume [6]