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建德:多业态融合 激活消费新动能
Hang Zhou Ri Bao· 2025-10-09 02:30
Core Insights - The article highlights the integration of "performance, competition, exhibition, and tourism" in the cultural and tourism market of Jiande, showcasing innovative directions such as rural night tours and light extreme experiences, leading to a surge in market activity [2] Group 1: Rural Night Tours - Rural night tours have emerged as a new highlight during the holiday, with the "Li Song Hua Dan • Inviting the Moon to Yan Zhou City" national style night tour feast in the ancient city of Shizhou, featuring a light show "Three Rivers Share This Moment" illuminating the ancient city wall [2] - The ancient city received 360,000 visitors during the holiday, generating revenue of 53.3 million yuan [2] - The Qiantan Town Maling Tian Scenic Area introduced a "day and night dual experience" with nighttime light shows and other night tour projects, attracting an average of 300,000 visitors annually since its soft opening [2] Group 2: Light Extreme Experience Projects - Light extreme experience projects have become popular among young tourists, with the Qiantan Town Eagle Rock Mountain Sports Camping Park launching UTV off-road vehicles, achieving over 80% reservation rate during the National Day [2] - The Yongfeng Bicycle Park's professional-level track attracts local sports enthusiasts for stress relief [2] - The Maling Tian Scenic Area added a high-altitude via ferrata project, complementing the daytime light extreme experience with a glass walkway [2] Group 3: New Rural Scenes - New rural scenes continue to expand, with the "Outlook No. 5 • Cave Coffee" in Shaojia Village combining industrial style with cave landscapes, becoming a popular check-in point [3] - The Qintang Township camping base launched a "Starlight Camping Music Festival," featuring outdoor ukulele lessons and village dance performances [3] - The "Return to the 1980s" retro night and "Jiande Flavor" consumption carnival in Genglou Street stimulated consumer enthusiasm through vouchers and special activities [3]