（来源：河北新闻网） 转自：河北新闻网 多业态融合 文旅迎来"开门红" 全省共接待游客人次和游客总花费按可比口径分别增长19.4%和18.4% 河北日报讯（记者马朝丽 见习记者王耀菲）跨年狂欢、冰雪畅游、潮玩打卡……元旦假期，河北各地 精心设置了一系列"文旅+"消费场景，可沉浸、可互动的多元玩法让游客乐享欢乐之旅，温暖启程新 岁。 元旦假期，根据大数据监测，全省共接待游客人次和游客总花费按可比口径分别增长19.4%和18.4%， 其中接待京津游客占比为15.5%。河北文旅市场迎来"开门红"，持续释放消费潜能。 2025年12月31日晚，石家庄工业遗址公园内灯火璀璨，春回音乐节现场人山人海。快到零点时，观众齐 声倒计时。当零点钟声敲响，彩带漫天飞舞，1000架无人机在深邃的夜空中不断变换造型，光影流转 间，跨年夜的仪式感拉满。北京游客王琳挥舞着荧光棒，开心地说："第一次在演唱会现场跨年，特别 兴奋！" 多业态融合，按下假日消费市场"加热键"。来自携程的数据显示，元旦当天，河北整体旅游订单量同比 增长103%。 为营造祥和喜庆的节日氛围，河北多地推出了丰富多彩的倒计时跨年活动。邯郸打造的"潮聚邯郸 悦享 新年"2 ...

推进多业态融合发展，加大消费新场景新业态供给。多业态融合可以打破产业边界，构建一站式、复合 型消费场景，实现功能服务与体验价值的系统集成，是数智化趋势下创新消费供给的重要途径。一方面 要大力推进消费供给设施升级，如加快5G网络技术应用场景研发，鼓励定制化服务消费发展；如通过 信息技术渗透推动服务消费场所数字化、智慧化改造，建立虚拟交互、社交融合、情感联结的线上消费 新场景。另一方面要深挖具有地域符号的文化、体育、生态资源，开发具有地方特色文旅产品、体育赛 事和观光线路，营造文旅体融合的消费新空间。如在四川有乡镇以夜色为幕布举办音乐节，通过打造灯 光舞台、音乐派对、互动体验和美食市集活动融于一体的综合业态，给游客留下强烈视听记忆，较好满 足了来自全国各地游客的多样化需求。 丰富县乡市场业态，创造更多消费"新鲜气"。近年来，县乡消费增速已超过城镇，成为消费市场的"蓝 海"。在网络信息技术加载下，城乡之间信息时滞逐渐消弭，城乡居民消费理念加速趋同。但从现状 看，县乡消费基础设施供给密度、供给结构和现代化水平相较于城市仍有较大距离，尤其一些乡村多以 夫妻店、小卖部为主，在商品质量把控、品类选择及内容供给方面远远满足不 ...

系列活动打破传统旅游边界，以多业态融合打造冬季文旅新场景。"冰雪+生态"将冰雪运动与森林生态 景观结合，开发雪域林海漫步、雪上婚礼等特色产品，打造沉浸式冰雪体验。"体育+旅游"将体育竞技 与地域景观结合，设置极限挑战冰雪项目，满足不同群体的运动需求，形成"以赛促游、以游兴赛"的良 性循环。"文化+民俗"将集中呈现海北优秀非遗产品和制作技艺，让游客近距离感受藏族服饰的魅力， 激活非遗与传统节庆活力。 期间，还将组织文艺轻骑兵深入乡镇、村社、学校等地开展免费文艺演出，推出戏曲进乡村、迎新春文 艺汇演等活动，让群众在家门口享受文化盛宴。同步设置亲子嬉雪区、打造冰雪极限挑战等潮流项目， 实现"全龄段覆盖、各群体参与"，构建"横向到边、纵向到底"的文化服务网络，让冬季文旅活动惠及更 多群众。 本报海北讯 （记者 王晶） 12月26日，记者从海北藏族自治州文体旅游广电局获悉，自今年10月至2026 年3月（元旦、春节期间）以来，海北州以"龙马踏雪·福满海北"为主题，精心策划推出7大类63项文旅 活动，通过"文化+生态+体育+旅游"融合模式，打造全民参与、全民共享的冬季节庆盛宴，进一步激活 海北冬季文旅消费市场。 祁连县以 ...

(实习生王荣子对本文亦有贡献) 真正的妙笔还在于"融合"。贵州以"+"思维激活资源，让体验在跨界中不断升华——"温泉+中医药+森 林"，泡池升腾起疗愈的诗意；"冰雪+'三线'文化巡游+地方美食"，雪场变身展示地域风情的舞台；"村 赛+"民俗节庆+非遗体验"，让游客从"看客"变为沉浸其中的"剧中人"。这些多业态的深度叠加，如散落 的珍珠串成华美的项链，让旅程充满层次，令人回味。 记者：陈 艳 一审：张 僡 二审：何天洋 三审：谢红娟 这个冬天，贵州以超过六百场的文旅活动，唤醒了一片热气腾腾的"多面奇遇"。它开启的不仅是季节推 介，更是一场将地理馈赠、民族风情与时代脉搏精心编织的温暖生活场。 更见功力的，是从省级统筹到地方创新的立体化政策牵引：高铁旅游计次票、一票畅游、发放免费滑雪 体验券、门票折扣等诚意满满的引客之道，将产品组合与渠道通过更高的性价比，精准触达追求新奇、 注重疗养或痴迷文化的不同客群，有效推动"流量"转化为"留量"。 贵州的冬天，是一首自然写就的"冰与火之歌"。独特的地理禀赋赋予其多元底色：六盘水滑雪场上，游 客能在暖阳下享受雪板飞驰的激情；黔西南万峰林间，冬日阳光和煦如春，勾勒出"阳光带"的旅 ...

Core Insights - The article focuses on the evaluation of brand communication strength among real estate companies in China, highlighting the importance of brand management and practical case studies [2][3]. Brand Communication Strength Rankings - The top-ranked companies for brand communication strength in November 2025 include: 1. Greentown China: 98.35 2. Huafa Group: 97.67 3. Poly Developments: 96.06 4. China Merchants Shekou: 92.25 5. Yuexiu Property: 92.16 [4][5]. Monthly Focus - In November, real estate companies concentrated on three core areas: social responsibility, innovative marketing models, and enhanced service experiences. This demonstrated the industry's adaptability and deep humanistic care in a complex development environment [9]. - Following a major fire in Hong Kong, several companies quickly responded with donations and support, showcasing their commitment to social responsibility [12][13]. Emergency Response and Social Responsibility - Companies like China Merchants Group and Beijing Urban Construction Group provided significant financial and material support for disaster relief, highlighting their corporate social responsibility [12][14]. - The response included rapid action, substantial donations, and collaborative efforts between state-owned and private enterprises, enhancing the industry's collective positive image [12][16]. Double Eleven Marketing Activities - The real estate market showed signs of recovery in November, with companies leveraging Double Eleven marketing events to boost sales. This included diverse promotional strategies and live-streaming events to enhance brand visibility [18][20]. - Companies like China Electric Power Real Estate and Binjiang Group implemented various promotional activities, including significant discounts and unique incentives [19][21]. Warm Service Initiatives - As winter approached, many real estate companies launched initiatives to address the needs of elderly residents, focusing on creating a warm living environment [24][25]. - Companies like Xuhui Group and Poly Developments emphasized comprehensive care services, including health management and community support, to enhance the quality of life for residents [24][26].

Core Insights - The competition in ice and snow tourism is shifting from a focus on natural resources to a multidimensional contest involving facilities, business models, and services [1][2] - The traditional "watching snow" and "playing in snow" models are no longer sufficient to meet the diverse market demands, prompting a need for transformation and new growth points in the industry [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, presenting new opportunities for development [3] Group 1: Northern Region Developments - Northern provinces are enhancing their ice and snow tourism by investing in sports venues, creating festival brands, and hosting high-end events to attract international brands [1] - Jilin Province plans to hold over 800 cultural and tourism activities, establishing a diversified product system that combines traditional attractions with emerging business models [1] - Heilongjiang Province is developing unique festival matrices such as "Ice and Snow Cultural Month" and "Celebrating the New Year in Museums" [1] Group 2: Southern Region Innovations - Southern regions are leveraging technology and creativity to develop ice and snow tourism in areas without natural snow, exemplified by the indoor ski resort in Shenzhen [2] - The indoor ski resort in Shenzhen offers a composite commercial ecosystem that includes professional skiing, immersive snow experiences, and leisure activities, catering to year-round tourism [2] - The expansion of ice and snow tourism is increasingly incorporating diverse elements beyond just snow, including performing arts, cuisine, cultural heritage, and digital technology [2] Group 3: Industry Trends and Future Outlook - The ice and snow industry is evolving towards high-quality development through innovation and integration, which are essential for long-term sustainability [3] - The focus on "snow outside" activities is crucial for maximizing the value of cold resources and ensuring the industry's growth [3]

Core Insights - The article highlights the successful integration of cultural and tourism sectors in Hengyang's Zhengxiang District, which has led to a significant increase in both visitor numbers and consumer spending during the National Day holiday [1] Group 1: Market Activation - During the holiday, the Yumu Mountain scenic area received 110,000 visitors, marking a 5.6% year-on-year increase, showcasing the effectiveness of cultural tourism initiatives [1] - The district's strategy focuses on a comprehensive approach to tourism, emphasizing the integration of various business models to enhance market vitality [1] Group 2: Cultural and Economic Integration - The Zhengxiang District promotes deep collaboration between scenic areas and commercial zones, creating immersive consumer experiences [3] - New pathways over 3,800 meters long connect 18 cultural landmarks at Yumu Mountain, enhancing visitor engagement with local heritage [3] - The "Craftsmanship and Heritage: New Life of Intangible Cultural Heritage" exhibition features various local art forms, attracting numerous visitors through diverse cultural experiences [3] Group 3: Diverse Consumer Experiences - Museums in the area host a series of activities focused on intangible cultural heritage, providing visitors with varied experiences [4] - The district's commercial areas have transformed into vibrant cultural performance venues, hosting events like the Starlight Singing Party and traditional performances, which drive consumer engagement [4] Group 4: Service Enhancement - The district has organized a special food festival to promote local cuisine, integrating food with tourism and commerce for a comprehensive visitor experience [5] - Accommodation options around scenic areas have been upgraded, with themed inns and leisure farms catering to overnight guests, enhancing the overall visitor experience [8] - The local tourism bureau actively provides updated travel routes and activity guides to ensure a seamless experience for tourists, focusing on comfort and satisfaction [8]

Core Insights - Xinjiang's fruit industry is transitioning from a "large fruit region" to a "strong fruit region," leveraging its unique natural resources and innovative agricultural practices to enhance quality and market reach [1][4] Industry Development - Xinjiang has established a mature "one area, three belts" system for fruit production, which includes various advantageous regions and specialty industry belts, ensuring year-round fruit supply [1] - The region is the top producer of red dates, grapes, apricots, and almonds in China, contributing to a diverse and appealing fruit market [1] Technological Advancements - Over 50,000 technical training sessions have been conducted, benefiting over 3.8 million farmers and significantly improving orchard management standards [2] - The integration of technology, such as drones for pesticide application and digital management systems, is enhancing the standardization and efficiency of fruit production [2] Value Addition and Processing - Xinjiang has developed over 70 leading fruit processing enterprises and more than 2,000 cooperatives, producing over 180 deep-processed products, thus moving from simple fresh fruit sales to a multi-faceted industry [3] - The establishment of smart production lines has enabled the processing of 70,000 tons of raw fruits and vegetables annually, creating a variety of products like dried fruit and fruit juices [3] Market Expansion - Xinjiang's fruit exports account for 80% of its annual production, with ongoing efforts to enhance brand influence and market reach [4] - Initiatives like the "Big Warehouse East Move" project have facilitated the sale of 311,000 tons of specialty agricultural products from Kashgar to broader markets since 2018 [3] Socioeconomic Impact - The fruit industry is a crucial pillar for rural revitalization, benefiting 5.5 million farmers and contributing nearly 30% to the disposable income of farmers in main production areas, with some regions exceeding 60% [4]

Core Insights - The article highlights the integration of "performance, competition, exhibition, and tourism" in the cultural and tourism market of Jiande, showcasing innovative directions such as rural night tours and light extreme experiences, leading to a surge in market activity [2] Group 1: Rural Night Tours - Rural night tours have emerged as a new highlight during the holiday, with the "Li Song Hua Dan • Inviting the Moon to Yan Zhou City" national style night tour feast in the ancient city of Shizhou, featuring a light show "Three Rivers Share This Moment" illuminating the ancient city wall [2] - The ancient city received 360,000 visitors during the holiday, generating revenue of 53.3 million yuan [2] - The Qiantan Town Maling Tian Scenic Area introduced a "day and night dual experience" with nighttime light shows and other night tour projects, attracting an average of 300,000 visitors annually since its soft opening [2] Group 2: Light Extreme Experience Projects - Light extreme experience projects have become popular among young tourists, with the Qiantan Town Eagle Rock Mountain Sports Camping Park launching UTV off-road vehicles, achieving over 80% reservation rate during the National Day [2] - The Yongfeng Bicycle Park's professional-level track attracts local sports enthusiasts for stress relief [2] - The Maling Tian Scenic Area added a high-altitude via ferrata project, complementing the daytime light extreme experience with a glass walkway [2] Group 3: New Rural Scenes - New rural scenes continue to expand, with the "Outlook No. 5 • Cave Coffee" in Shaojia Village combining industrial style with cave landscapes, becoming a popular check-in point [3] - The Qintang Township camping base launched a "Starlight Camping Music Festival," featuring outdoor ukulele lessons and village dance performances [3] - The "Return to the 1980s" retro night and "Jiande Flavor" consumption carnival in Genglou Street stimulated consumer enthusiasm through vouchers and special activities [3]

Core Insights - The article highlights the transformation of the tourism and cultural consumption landscape in China, particularly through the unveiling of two new polar ocean resorts in Tianjin and Wuhan by Haihe An Cultural Tourism, which aims to shift from mere sightseeing to a more thematic lifestyle experience [1][2] Company Overview - Haihe An Cultural Tourism is a foreign-invested company headquartered in Shanghai, focusing on multi-dimensional integration of marine-themed experiences [1] - The CEO, Gao Jie, emphasizes the company's commitment to sustainable development and enhancing local cultural connections through innovative vacation experiences [1] Industry Trends - The tourism sector is undergoing significant changes, with consumers increasingly seeking in-depth experiences and personalized services rather than simple sightseeing [1] - The Tianjin polar ocean resort spans 187,000 square meters and features an integrated product matrix of "8 major theme areas + 7 marine shows + night tours," making it the first polar ocean-themed resort in North China [1] - The Wuhan polar ocean resort introduces a "two days and one night" micro-vacation model, featuring new attractions like the "Chutian Eye" Ferris wheel and a polar circus, creating a "12-hour daytime exploration - 24-hour micro-vacation" experience [2] Operational Strategies - The article notes that many large theme parks in China face challenges such as low repeat visitation and insufficient secondary spending, highlighting the importance of localized operational strategies to avoid homogenized competition [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean cultural tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, and has developed the first lakeside immersive cultural tourism destination in the Yangtze River Delta, the Suzhou Yangcheng Lake Peninsula Park [2]