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湖南衡阳:城文农旅“组合拳”激活双节消费新动能
Sou Hu Cai Jing· 2025-10-11 13:03
在雨母山景区,3800多米新修栈道串联起18处人文景观。该区文旅体局打造的"匠心守艺·非遗新生"庆国庆非遗展在雨母山艺术家部落展出,集结了衡州皮 影戏、插花、周氏针编技艺等多个"非遗"展出项目,通过特色文化、手工制作、表演体验等多元业态,吸引众多游客驻足观赏。 奇石博物馆、衡州文化博物馆同步举行"我在博物馆里做非遗"系列活动,给游客带来多样的"非遗"体验。米墅·梧桐谷、雨母山庄等主题民宿让"过路 客"变"过夜客",商圈则化身文化展演主阵地——弘阳广场的星光全民歌友会、万达广场的非遗打铁花与火壶表演、杉杉奥特莱斯的英歌舞等轮番上演,多 场大型文娱活动让商圈成为"日夜皆旺"的消费热点,实现文化体验与商业消费同频共振。 当国庆的"中国红"遇上中秋的"团圆月",湖南省衡阳市蒸湘区聚焦"吃住行游购娱"全链条精准发力,以多业态融合的文旅"组合拳"有效激活市场活力,实现 景区客流与消费数据双向飙升,用实践诠释了文旅融合促发展的"蒸湘经验"。 据不完全统计,长假期间,雨母山景区接待游客11万人次,同比增长5.6%,文旅盛宴让"诗和远方"走进群众身边。 博物馆里的"非遗"制作(肖筱天 摄) 业态融合:串起"游购娱"消费闭环 蒸 ...
新疆从“林果大区”迈向“林果强区”——小果子“链”起大产业
Ren Min Ri Bao· 2025-10-11 00:39
在新疆维吾尔自治区阿克苏地区阿克苏市依干其镇阔什托格拉克村,一辆辆冷链运输车整装待发。果农 侯广大将一箱箱苹果码放装车,笑得合不拢嘴:"咱们的苹果品质好、销路广,坐着冷链车能直达全国 各地。" 这样的景象,如今在天山南北处处可见。依托得天独厚的水土光热资源、悠久的栽培历史,以及持续创 新的种植技术和管理理念,新疆林果产业正迈入高质量发展新阶段。如今在新疆,林果业已成为覆盖范 围广、惠及人口多、发展潜力巨大的绿色产业和农民增收的支柱产业,新疆正从"林果大区"迈向"林果 强区"。 红枣产量排名全国第一、葡萄产量稳居榜首、杏产量全国夺冠、巴旦木产量独占鳌头……新疆向全国人 民捧出的特色"大果盘"深受广大消费者喜爱。 在阿克苏金物联电子商务有限公司的生产车间,苹果经清洗、削皮、切片、低温烘干,变成酥脆可口的 苹果脆片。该公司已建成6条智能化生产线,年处理果蔬原料7万吨,开发出苹果冻干、浓缩果汁、果酒 等100多种产品,不断延伸产业链、提升附加值。 目前,新疆已培育林果加工龙头企业70余家,专业合作社超2000家,开发出核桃油、沙棘精华等精深加 工产品180余种。林果业已从单一鲜果销售走向多业态融合。 优质果品还需畅通 ...
建德:多业态融合 激活消费新动能
Hang Zhou Ri Bao· 2025-10-09 02:30
这个假期,建德以"演赛展商旅"融合为核心,聚焦乡村夜游、轻极限体验等创新方向,推出系列特 色活动,文旅市场热度攀升,展现出差异化发展新活力。 乡村夜游成为假期新亮点:严州古城打造"礼颂华诞・邀月严州城"国风夜游盛宴,"三江共此时"灯 光秀照亮澄清楼古城墙,非遗虾灯舞首次在夜色中展演;三星街宋韵市集夜间照常开放,投壶、拓印等 互动项目让游客沉浸式感受宋式风雅,东门街美食市集香气萦绕,假期古城接待游客36万人次,创收 5330万元;乾潭镇马岭天观景区创新"昼夜双体验",夜晚推出高山灯光秀、驼峰哈雷等夜游项目,景区 自试营业以来年均吸引游客30万人次。 轻极限体验项目成为年轻游客新宠:乾潭镇老鹰岩山地运动露营公园推出UTV越野车等项目,国 庆预约率超80%;勇峰自行车公园专业级赛道吸引周边运动爱好者前来"狂飙"解压;马岭天观景区新增 高空飞拉达项目,与悬空玻璃栈道形成白天轻极限体验组合;航空小镇同步推出滑翔伞轻极限体验、无 人机足球竞技,深化"跟着赛事游建德"品牌。 此外,乡村新场景持续拓展。邵家村胥岭"外滩五号・溶洞咖啡"将工业风与溶洞景观结合,成为网 红打卡点;钦堂乡露营基地推出"星光露营音乐会",搭配文化特派 ...
海合安文旅:创行主题化生活方式 破局“千园一面”竞争困境
Xin Hua Cai Jing· 2025-09-28 12:22
Core Insights - The article highlights the transformation of the tourism and cultural consumption landscape in China, particularly through the unveiling of two new polar ocean resorts in Tianjin and Wuhan by Haihe An Cultural Tourism, which aims to shift from mere sightseeing to a more thematic lifestyle experience [1][2] Company Overview - Haihe An Cultural Tourism is a foreign-invested company headquartered in Shanghai, focusing on multi-dimensional integration of marine-themed experiences [1] - The CEO, Gao Jie, emphasizes the company's commitment to sustainable development and enhancing local cultural connections through innovative vacation experiences [1] Industry Trends - The tourism sector is undergoing significant changes, with consumers increasingly seeking in-depth experiences and personalized services rather than simple sightseeing [1] - The Tianjin polar ocean resort spans 187,000 square meters and features an integrated product matrix of "8 major theme areas + 7 marine shows + night tours," making it the first polar ocean-themed resort in North China [1] - The Wuhan polar ocean resort introduces a "two days and one night" micro-vacation model, featuring new attractions like the "Chutian Eye" Ferris wheel and a polar circus, creating a "12-hour daytime exploration - 24-hour micro-vacation" experience [2] Operational Strategies - The article notes that many large theme parks in China face challenges such as low repeat visitation and insufficient secondary spending, highlighting the importance of localized operational strategies to avoid homogenized competition [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean cultural tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, and has developed the first lakeside immersive cultural tourism destination in the Yangtze River Delta, the Suzhou Yangcheng Lake Peninsula Park [2]
宁夏银川:多业态融合打造假日消费新场景
Xin Hua Wang· 2025-09-28 07:37
Group 1 - The core idea of the articles is that Yinchuan City is launching a series of 159 unique activities to enhance holiday consumption and provide better services during the National Day and Mid-Autumn Festival [1] - During the holiday period, Yinchuan City will organize 42 promotional activities covering 12 major sectors, involving over 5,000 merchants and distributing more than 1 million various consumption vouchers [1] - The city has selected and announced 20 must-try restaurants, 10 affordable restaurants, and 10 authentic flavor restaurants, along with 10 restaurants with excellent service and environment, distributing 3 million yuan in dining vouchers [1] Group 2 - Yinchuan City is planning 67 cultural and tourism activities, including music festivals, concerts, and large-scale performances, to enrich the cultural tourism product supply [1] - The city will host various sports events such as the National Workers' Half Marathon, tennis open, and roller skating challenge, offering exclusive discounts to promote synergy between sports and commerce [1] - The "Yin Ticket Benefits" initiative allows visitors to enjoy discounts and benefits at 761 local businesses by presenting tickets from events or travel, enhancing the overall visitor experience [2] Group 3 - A "Scan and Complain" QR code system has been introduced to allow tourists to report issues encountered during their visits, ensuring prompt resolution by the scenic areas [2]
多元融合好看好玩 儿童剧成假期文旅消费热点
Yang Shi Wang· 2025-08-05 07:20
Core Insights - The Chinese performing arts industry is experiencing significant growth, with 160,500 performances held in the first half of the year, generating ticket revenues of 5.402 billion yuan, marking substantial increases compared to 2024 [1] - Children's theater has become a focal point for family cultural tourism consumption during the summer [1] Group 1 - The new performance spaces, including professional theaters and small theaters, have contributed to the increase in the number of performances and ticket sales [1] - The children's theater market is thriving, particularly during the summer, with rising audience demand [5] - Innovative formats and multi-activity integrations in children's theater are enhancing the cultural experience for children and providing new interactive opportunities for parent-child bonding [5] Group 2 - Recent productions like "Cool Bug School: The Strongest Magic" combine magical fantasy with educational themes, engaging children through vibrant visuals and character development [3] - The adaptation of classic fairy tales, such as "The Little Mermaid," has attracted many viewers, utilizing water dance and modern stage design to create an immersive experience [5]
主打3—6元面包酥饼 茶颜悦色做烘焙副业拓新局
Bei Jing Shang Bao· 2025-07-29 12:40
Core Insights - Chayan Yuese has launched a new store format called "Chayan Handmade Bakery," focusing on selling baked goods at affordable prices ranging from 3 to 6 yuan, indicating the brand's commitment to diversifying its product offerings [1][5][10] - The new bakery format is designed as a store-in-store concept, currently located within a Chayan Yuese outlet in Changsha, which allows the brand to leverage existing customer traffic and brand recognition [5][11] - The company is also exploring international markets, having recently entered the North American market through e-commerce, selling snacks, tea sets, and cultural products, rather than opening physical stores [9][14] Product Offering - The bakery offers a variety of baked goods, including both Western and Chinese styles, such as bread, croissants, pineapple buns, egg tarts, and traditional pastries, with creative product names that align with the brand's identity [5][10] - Pricing strategy includes promotions like "buy three get one free" and "buy five get one free," making the products accessible to a broader audience [5][10] Market Strategy - The brand is actively seeking growth opportunities through diversification, as the tea beverage market in China is becoming increasingly saturated, with a projected market size of 3,547.2 billion yuan by 2024 [14][15] - Chayan Yuese's strategy includes enhancing customer experience and optimizing service in stores, which is crucial for building brand loyalty and increasing customer retention [15] Competitive Landscape - The tea beverage industry is witnessing intense competition, with many brands, including Chayan Yuese, expanding into baked goods to increase average transaction value and customer frequency [10][11] - The company faces challenges in managing operational costs and supply chain logistics as it ventures into the baking segment, which has been a common trend among tea brands [10][11] Future Outlook - The brand's future plans for the bakery format remain cautious, focusing on establishing the first location before considering further expansion [5][9] - Experts suggest that Chayan Yuese should continue to innovate and maintain high product quality to differentiate itself in a crowded market, while also exploring potential growth in domestic and international markets [14][15]
“音乐会+文博展+夜集市”跨界联手 新IP“链”接新业态撬动消费新动能
Yang Shi Wang· 2025-06-21 07:38
Core Viewpoint - The M511 Light and Shadow Hub in Hangzhou has transformed from a traditional film warehouse into a multifunctional cultural consumption landmark, offering diverse experiences beyond just watching movies [1][4]. Group 1: Venue Transformation - The former Zhejiang Film Company's film warehouse has been renovated over five years into a cultural hub for viewing, drama, exhibitions, and performances, enhancing the summer viewing experience for the public [4]. - Each screening room in the hub is designed for multiple uses, featuring advanced technologies like L-shaped screens and real-time synthesis, allowing for interactive performances that engage the audience [6][8]. Group 2: Technological Integration - The introduction of a digital museum on the first floor allows visitors to use VR glasses to explore cultural scenes, with a guiding system that enables hundreds of visitors to navigate simultaneously without collisions [10]. - The venue incorporates a flexible stage and retractable seating, accommodating various events and linking film with other cultural activities [8]. Group 3: Economic Impact - The integration of night economy elements, such as outdoor music concerts and cultural markets, enriches the overall cultural experience, driving new consumer engagement [14]. - The cinema space has seen a 40.5% increase in box office revenue, and from January to May 2025, operational revenue is projected to grow by 28.6% [17].
8.6%、9.1%、11.6%,融合创新!多维度“数”看经济发展有“质”又有“智”
Yang Shi Wang· 2025-06-17 03:10
Economic Performance - In May, the national economy maintained stable operation under pressure, with a focus on high-quality development [1] - The industrial production showed steady growth, with the added value of industrial enterprises above designated size increasing by 5.8% year-on-year [3][5] - The added value of the equipment manufacturing industry grew by 9.0%, and high-tech manufacturing increased by 8.6%, both exceeding the overall industrial growth rate [5][17] Service Sector - The service industry production index rose by 6.2% year-on-year in May, accelerating by 0.2 percentage points compared to the previous month [7] - Key sectors such as information transmission, software and IT services, leasing and business services, and wholesale and retail all outpaced the overall service industry growth [7] Consumer Market - The total retail sales of consumer goods reached 41,326 billion yuan in May, marking a year-on-year increase of 6.4%, which is 1.3 percentage points higher than the previous month [10] - The sales of basic living goods and certain upgraded products showed strong growth, supported by the "trade-in" policy [10] Investment Trends - Fixed asset investment continued to expand, with a total of 191,947 billion yuan from January to May, reflecting a year-on-year growth of 3.7% [14] - Rapid growth was observed in investments in information services, aerospace, and computer equipment manufacturing [14] Employment and Economic Policies - The employment situation remained generally stable, with a decrease in the urban survey unemployment rate [15] - Since 2025, more proactive macro policies have been implemented to enhance consumption vitality and promote production growth [15] Technological Advancements - The added value of high-tech manufacturing increased by 8.6%, with digital product manufacturing growing by 9.1%, significantly outpacing overall industrial growth [17][19] - Breakthroughs in cutting-edge technology fields such as artificial intelligence and robotics have positively impacted industrial upgrades [19] Postal and Logistics Sector - The postal industry in China handled over 861 billion items in the first five months, with a year-on-year growth of 17.6% [20] - The number of charging infrastructure units reached 14.4 million, a 45.1% increase year-on-year, supporting the rapid development of new energy vehicles [22][23] New Infrastructure Developments - The Wuhan Hancheng Low-altitude Port officially commenced operations, enhancing short-distance delivery efficiency for high-demand goods [26]
万豪们「盯上」美团会员
36氪未来消费· 2025-05-31 11:52
Core Viewpoint - The collaboration between Meituan and Marriott International aims to create a seamless membership experience that integrates accommodation and local lifestyle services, targeting younger consumers and emerging markets [3][5][10]. Group 1: Strategic Collaboration - Meituan and Marriott announced a strategic partnership to launch a joint membership program, providing a comprehensive travel service that includes "accommodation+" offerings [3][4]. - The partnership focuses on increasing Marriott Bonvoy membership registrations by leveraging both companies' resources in accommodation, dining, and local experiences [5][6]. - The collaboration is expected to enhance customer loyalty and attract high-value younger members amid intense competition in the hotel industry [5][11]. Group 2: Membership Benefits - The membership benefits include tier matching, where Meituan and Dazhong Dianping users can upgrade to corresponding Marriott Bonvoy levels based on their existing membership status [7][8]. - New members registered through Meituan or Dazhong Dianping can access low-threshold challenges to achieve higher Marriott membership tiers, significantly reducing the requirements compared to traditional pathways [8][10]. - Additional benefits include dining vouchers and discounts for new Marriott members, enhancing the overall value proposition for consumers [8][10]. Group 3: Market Trends and Consumer Insights - The hotel industry is witnessing a shift towards younger consumers, with a significant portion of Marriott's membership base being aged 30-40, alongside a growing number of younger families and students [10][11]. - Meituan's data indicates that 96% of platinum and above members have hotel accommodation needs, with a high demand for hotel stays among younger demographics [10][11]. - The collaboration is expected to drive significant increases in hotel bookings, as evidenced by an 88% surge in reservations on the first day of the membership integration [11][12]. Group 4: Expansion into Lower-Tier Cities - Marriott is focusing on expanding its presence in lower-tier cities, with 30%-40% of new hotel openings planned for third and fourth-tier cities, capitalizing on the growing consumer base in these regions [15][17]. - The trend shows that high-star hotel consumption in lower-tier markets is increasing, with notable growth in hotel bookings during peak travel periods [17][18]. - Meituan serves as a vital platform for reaching high-value consumers in these emerging markets, enhancing Marriott's ability to penetrate these areas effectively [14][17]. Group 5: Future Opportunities - The partnership opens up various possibilities for integrating services beyond traditional hotel offerings, such as dining, entertainment, and travel experiences, creating a more holistic consumer journey [20][25]. - The collaboration is positioned as a starting point for deeper integration of resources between Meituan and Marriott, aiming for a synergistic effect that exceeds the sum of their individual contributions [27].