Core Insights - The article highlights a significant surge in the sales and rental of 3C digital products during the National Day holiday, with notable growth in categories such as travel photography and entertainment devices [4][5][14]. Sales Growth - Sales of digital cameras increased by over 100% year-on-year, while action cameras saw a growth of over 150%, and mirrorless camera lenses experienced a growth of over 200% [4]. - XR devices, which have gained popularity in recent years, saw sales growth of over 90%, and portable power sources related to outdoor activities increased by over 50% [4]. Rental Market Expansion - The rental market for travel-related digital products has exploded, with orders for portable cameras like the DJI Osmo Pocket 3 increasing by over 60% compared to August [4][7]. - Rental orders for cameras during the two weeks leading up to the holiday increased by 220% compared to the same period last year [4][6]. Consumer Behavior Trends - Young consumers, particularly those born in the 90s and 00s, are increasingly favoring low-cost consumption and rental options over ownership, aligning with a "light asset" lifestyle [6][14]. - The trend of "experience over ownership" is becoming prominent, with consumers opting for rentals to meet temporary needs while saving costs [6][14]. Market Size and Growth Potential - The new rental industry in China has reached a market size of 15.27 billion yuan, with a projected compound annual growth rate of 80.3% by 2028 [14]. - The shift towards "on-demand rental" and "rent instead of buy" reflects changing consumer attitudes, emphasizing cost savings and access to high-performance products [14][15]. Service Improvements in Rental Platforms - Rental platforms are enhancing their service offerings, including flexible rental durations, quality assurance, and improved logistics to meet the rising demand during peak travel seasons [25][26]. - New policies such as "small damage exemption" and "late delivery compensation" are being introduced to address common consumer concerns and improve trust in the rental process [26][28]. Future Trends - The increasing popularity of rentals is not limited to the holiday season, as brands are recognizing the trend of "rent before you buy" in various consumer goods, including smartphones and electric vehicles [28].