支付方式的变化亦体现出数字化趋势。虽然"货到付款"仍较普遍，占比约54%，但银行卡支付和电子钱 包的使用显著增加，分别有88%和72%的消费者表示会使用这些方式。"先买后付"(BNPL)模式也日益受 到年轻群体青睐。 值得关注的是，可持续消费意识正在加速提升。调查中有83%的受访者表示，产品的环保性和可持续性 会影响其购买决策；超过半数消费者愿意选择翻新或二手产品。分析认为，摩洛哥消费者正在将生态影 响与产品价值共同纳入评估体系。 总体来看，"黑五"在摩洛哥已不再是单纯的促销节点，而逐渐成为观察消费者信任度、数字化进程和市 场结构变化的重要窗口。研究机构指出，摩洛哥消费者如今更关注价格透明度、售后服务与产品耐用 性，而各电商平台间的竞争也正推动物流、支付和环保等领域的持续升级。 摩洛哥H24信息网11月30日报道，摩洛哥近期发布的一项关于"2025年黑色星期五(Black Friday)"消费趋 势的研究显示，随着电子商务持续发展，摩洛哥消费者在促销季的线上购物偏好正呈现出更加成熟、理 性和多元的特点。 调查显示，82%的摩洛哥网民每周多次在线查询商品，但最终下单比例约为29%，反映出消费者在购买 前普遍会进 ...

消费者的认知趋势与可持续消费困境，对企业而言意味着什么？企业该如何将其与商业价值真正有效协同？ 文｜石丹 ID | BMR2004 尽管在过去几年中，消费者对可持续议题的关注度出现了一定程度的波动，甚至在某些阶段有所下降，但贝恩公司最新 的研究报告《远见卓识：2025年全球可持续发展CEO指南》（以下称《指南》）显示，在对包括中国、美国、英国等8个 国家在内的1.4万名消费者的年度调查中发现，虽然他们正面临信息过载，地缘政治冲突、经济不确定性压力等众多问题 感到担忧，但仍有80%的消费者高度关注可持续发展问题，并会青睐那些提供创新、实惠且可持续产品的公司。 同时，《指南》还揭示了一个现实：那就是可持续产品在供给侧存在很大的问题，当消费者走进超市、打开购物App或考 虑更换汽车时，他们常常感到"无从下手"。他们不得不面对的是价格高昂的"绿色溢价"、性能不佳的环保产品、混乱不清 的环保标签以及本地市场稀缺的可持续选择。那么，如何破解这一"绿色悖论"？当前消费者的认知趋势与可持续消费困 境，对企业而言又意味着什么？企业又该如何将可持续消费与商业价值真正有效协同？对此，《商学院》记者采访了贝 恩公司全球专家合伙人刘洋 ...

11月7日，第八届进博会可持续消费论坛在国家会展中心（上海）6.2H行业交流会议区顺利举办。论坛聚焦消费提振、消费创新等话题展开行业研讨。本 次活动由中国国际进口博览局、国家会展中心（上海）主办，进博会参展商联盟可持续时尚及生活方式专委会、绿色智能家电家居专委会共同承办，开云 集团、宜家支持，WWD CHINA国际时尚特讯为顾问单位。绿色智能家电家居专委会在本次活动进行会长单位换届，新任会长单位由宜家担任。 李国清副局长致辞 来源：滚动播报 （来源：中国国际进口博览会） 中国国际进口博览局副局长李国清出席活动并致辞。他表示，进博会是开放的平台，对推动消费提振、畅通经济循环、引领消费升级起到关键作用。今 年，第八届进博会共有155个国家、地区和国际组织参展参会，4108家境外企业参展，整体展览面积超过43万平方米，规模再创历史新高，充分彰显了国 际社会对中国市场的信心。消费品展区以"更高品质、更好生活"为主题，汇聚了来自90多个国家和地区的近700家企业，聚焦"新潮流"、"新面孔"、"新展 品"、"新服务"助力展品变商品，搭建行业交流平台。 能在消费漏 韻妙 UJ 4 J TENV 国家会展中心 行业报告发布、 ...

Core Insights - The eighth China International Import Expo showcased the growing vitality and attractiveness of the Chinese market, emphasizing the need for a balance between economic strength and external responsibilities to become a core engine of global economic growth [1] Group 1: Market Size and Structure - The U.S. personal consumption expenditure is projected to reach approximately $19.8 trillion in 2024, making it the largest in the world; however, its high service consumption ratio, nearly 70%, particularly in healthcare and finance, poses burdens on the public [1] - A truly influential consumer market requires a synergistic development of goods and services to meet diverse consumer needs and reflect a balanced economic operation [1] Group 2: Openness and Global Integration - The U.S. has been a net importer, significantly impacting global supply chains; however, unilateral protectionist policies, such as increased tariffs, challenge global economic growth and deviate from the responsibilities of a major consumer market [2] - In contrast, China is expanding its openness, providing opportunities for global enterprises, with a cumulative import of consumer goods amounting to 7.4 trillion yuan from 2021 to 2024, and a projected inbound tourist spending of $94.2 billion in 2024, a 77.8% increase [2] Group 3: Innovation and Sustainability - Innovation is a key driver for maintaining market leadership, with China leading in digital consumption, projected online retail sales reaching 15.5 trillion yuan in 2024, and mobile payment transactions remaining globally dominant [3] - The "National Trend" phenomenon reflects cultural confidence, enhancing the local market's appeal and combining cultural self-assurance with commercial innovation [3] - The largest consumer market must guide sustainable consumption, promoting green and circular consumption models, as seen in China's trade-in policies that stimulate consumption while advancing environmental goals [3] Group 4: Future Market Dynamics - With a population exceeding 1.4 billion, China is poised to become the largest consumer market globally, but the competition will focus on development quality rather than just scale [4] - The largest consumer market must balance openness and protection, innovation and regulation, and growth and sustainability to ensure stable expectations for global consumers, enabling them to not only "buy" but also "buy well" [4]

Core Points - The 2025 Sustainable Global Leaders Conference will be held from October 16 to 18 in Shanghai, focusing on global action, innovation, and sustainable growth [1] - The conference is co-hosted by the World Green Design Organization (WGDO) and Sina Group, with support from the Shanghai Huangpu District Government [1] - Approximately 500 prominent guests, including 100 international attendees, will participate, featuring leaders from various sectors, including Nobel laureates and executives from Fortune 500 companies [1] - The conference will cover nearly 50 topics, including energy and "dual carbon," green finance, sustainable consumption, and technology and public welfare [1] Summary by Sections - **Event Overview** - The 2025 Sustainable Global Leaders Conference aims to explore new paths for sustainable development and inject "Chinese momentum" into global governance [1] - **Keynote Speakers** - Vuk Jeremić, Chairman of the International Relations and Sustainable Development Center (CIRSD) and former Serbian Foreign Minister, will deliver a keynote speech on international cooperation and innovation in global governance [2]

Core Insights - The article highlights a significant shift in consumer behavior during the National Day holiday in China, where camping has emerged as a popular alternative to expensive accommodations, reflecting a new consumption value system focused on meaningful experiences rather than luxury [1][2]. Group 1: Changing Consumer Preferences - Consumers are increasingly opting for camping as a cost-effective way to enjoy nature, with tent and sleeping bag sales reportedly increasing by 200% during the holiday period [2][4]. - This trend signifies a move from traditional luxury spending to prioritizing authentic experiences, as consumers seek the best value for their money [3][4]. - Social media plays a crucial role in this shift, with users sharing their camping experiences and tips, further promoting the camping lifestyle [3][4]. Group 2: Market Drivers - The outdoor market in China is supported by three long-term growth drivers: a per capita GDP exceeding $10,000, favorable government policies promoting sports and outdoor activities, and the expansion of outdoor infrastructure [4][6]. - Historical precedents from markets in the U.S. and Japan suggest that China is now poised for a widespread adoption of outdoor activities [4][6]. Group 3: Lifestyle Transformation - Outdoor activities are evolving from occasional leisure pursuits to a daily lifestyle choice, with the definition of "outdoor" expanding to include urban camping and gardening [7][9]. - Brands are responding to this trend by creating products that blend outdoor functionality with everyday use, indicating a blurring of lines between urban and natural environments [9]. Group 4: Sustainability Trends - The connection with nature fosters a shift towards sustainable consumption, with outdoor enthusiasts showing a strong inclination towards eco-friendly products [11]. - A report indicates that 89% of outdoor enthusiasts believe they have a stronger environmental awareness, and 95% agree that outdoor living should focus on sustainability [11]. - Brands are increasingly competing on sustainability, with products made from recyclable materials and a focus on environmental impact becoming essential in the outdoor market [11]. Group 5: Future Implications - The popularity of camping represents not just a consumer choice but a declaration of values, as individuals seek more meaningful and sustainable lifestyles [12]. - As outdoor living becomes more integrated into daily life, a new consumer ethic is emerging, where spending is not just about fulfilling needs but also about expressing values [12].

Core Insights - The 2025 Fortune Sustainable Development Summit opened with the theme "Intelligent Era, Shared Benefits," where Wuliangye participated as the chief strategic partner and designated wine, showcasing the achievements of Chinese liquor in ecological and green development [1][3] Group 1: Sustainable Consumption - Wuliangye's Vice General Manager, Zhang Xin, highlighted the shift in consumer awareness towards sustainable consumption, noting that high-net-worth consumers view sustainability as a social label, while younger generations are willing to pay a premium for eco-friendly concepts [3] - Zhang emphasized the need for clearer communication regarding the ecological nature of liquor production, stating that many consumers are unaware of the industry's environmental impact [3][5] - The company's "Harmonious Beauty" culture, rooted in traditional Chinese philosophy, aligns with the underlying logic of sustainable consumption, promoting harmony between humans and nature [3][5] Group 2: Corporate Initiatives - Wuliangye is leading efforts to establish an industry-recognized ESG evaluation and labeling system, enhancing the credibility of "green brewing" practices [5] - The company has implemented a blockchain-based quality traceability system, ensuring transparency throughout the production process, from seed to finished product, achieving full traceability for key products [5][11] - Zhang stated that sustainable consumption requires a synergy between consumer voting power and corporate actions, fostering cross-industry green collaboration [5][9] Group 3: Innovative Practices - At the summit, Wuliangye showcased its ESG-themed creative exhibition, featuring a range of products that cater to various consumption scenarios, emphasizing the concept of "green consumption" [7] - The company has developed an eco-friendly version of its product, with packaging materials that are fully biodegradable, winning multiple design awards [11] - Wuliangye has established a circular economy system, utilizing by-products for animal feed and organic fertilizers, and treating wastewater to generate biogas for power generation [9][11] Group 4: Future Vision - Wuliangye aims to contribute to global sustainable agendas by promoting a development path that emphasizes ecological balance, quality, and cultural values, proving that green development is a core driver of high-quality growth [13] - The company plans to deepen its ESG practices and collaborate with global partners to create a sustainable future for Chinese liquor [13]

Core Viewpoint - The article emphasizes the commitment of Wuliangye to sustainable development, showcasing its innovative practices in the context of the 2025 Fortune Sustainable Development Summit, where it served as the chief strategic partner and designated beverage [1][16]. Group 1: Sustainable Practices - Wuliangye integrates ecological values into its production process, viewing green development as essential for the long-term sustainability of the liquor industry [3]. - The company has established a comprehensive quality management system that spans the entire production cycle, ensuring high-quality products while promoting sustainable consumption [5]. - Wuliangye has created a transparent quality traceability system using blockchain technology, enhancing consumer trust in sustainable consumption [7]. Group 2: Environmental Initiatives - The company is committed to ecological production, having established over 1.5 million acres of high-standard grain bases and promoting green planting practices among suppliers [9]. - Wuliangye has achieved significant milestones in sustainable packaging and logistics, including the development of fully biodegradable packaging materials and the use of advanced logistics systems to reduce carbon footprints [9]. Group 3: Cultural Integration - Wuliangye incorporates traditional Chinese values into modern consumption experiences through various marketing activities, promoting a harmonious lifestyle that aligns with sustainable consumption [10]. - The company actively engages in promoting rational drinking and healthy consumption habits, contributing to a broader cultural shift towards sustainability [10][12]. Group 4: Future Outlook - Wuliangye aims to continue its role as a leader in sustainable practices within the liquor industry, fostering global dialogue on sustainability and contributing to the ecological and cultural dimensions of consumption [16].

Core Viewpoint - The 2025 Fortune Sustainable Development Summit, themed "Intelligent Era, Shared Benefits," featured Wuliangye as both the "Chief Strategic Partner" and "Designated Liquor," highlighting its commitment to sustainable practices and green transformation in the liquor industry [1][3]. Group 1: Sustainable Practices and Consumer Engagement - Wuliangye showcased its sustainable practices and the "He Mei" value concept at the summit, aiming to elevate the global discourse on sustainable consumption [3]. - The company identified a shift in consumer demand within the liquor market, where high-net-worth consumers prioritize sustainability as a social label, while younger consumers align brand values with personal aesthetics, and traditional consumers focus on practical benefits [4][5]. - Wuliangye is taking on the role of a cognitive guide in the industry, participating in ESG evaluation and standardization efforts to promote green brewing practices [5]. Group 2: Quality and Technological Integration - The company emphasizes a comprehensive quality management system, being the only liquor brand to achieve the highest honors in China's quality management sector five times, and utilizes blockchain technology for product traceability [7][8]. - Wuliangye aims for "zero-carbon" status and has established the first national green factory in the industry, integrating ecological principles throughout its supply chain [8]. Group 3: Cultural Promotion and Global Outreach - Wuliangye is actively promoting Chinese liquor culture both domestically and internationally, using initiatives like "He Mei Global Tour" to enhance cultural recognition and consumer engagement [9]. - The company has implemented various cultural activities and innovative product offerings to align with modern consumer trends, thereby contributing to the sustainable development of the liquor industry [9].

Core Insights - The global consumer market is undergoing a silent revolution driven by Generation X, which is projected to spend $15.2 trillion annually by 2025, significantly reshaping business dynamics [1][4] Group 1: Scale Advantage - Generation X accounts for 24% of global consumption despite representing only 17% of the population, with their spending power in high-income countries exceeding that of Millennials by 30% [4] - Their annual spending of $15.2 trillion is nearly double China's total annual consumption [4] Group 2: Structural Characteristics - The "sandwich generation" phenomenon drives Generation X's consumption, as they support both aging parents and adult children, with 16.2% of their spending allocated to education [5] - In North America, spending on elder care technology is growing at over 10% annually [5] Group 3: Regional Disparities - Generation X's consumption patterns vary significantly by region, dominating high-end appliances and health products in developed markets while focusing on basic durable goods in lower-income regions [6] - In China, 37% of Generation X faces dual responsibilities of caring for parents and raising children, influencing their spending on gifts and educational services [6] Group 4: Decision Logic - Unlike Millennials, Generation X exhibits a "dual-track" brand selection process, influenced by their experiences with economic crises and an understanding of brand value [7] Group 5: Technology Adoption - Generation X shows a practical approach to technology, favoring products that enhance functionality and usability [8] Group 6: Sustainable Consumption - 59% of Generation X supports recycling, but only 12% are willing to pay more than 10% for "green labels," indicating a cost-sensitive approach to sustainability [8] Group 7: Product Innovation - High-end appliance manufacturers are catering to Generation X's needs through products designed for elder care, while the beauty market is focusing on anti-aging products that combine quality and efficiency [9] Group 8: Channel Transformation - Generation X prefers a shopping behavior characterized by online research and offline purchasing, necessitating brands to create seamless online-to-offline (OMO) experiences [10] Group 9: Marketing Strategies - Trust-building through long-term relationships is crucial for Generation X, with peer recommendations and key opinion consumers (KOCs) having a greater impact than social media ads [11] Group 10: Future Consumption Peaks - Generation X's consumption influence is expected to peak in the early 2030s, particularly in high-value markets such as health care, luxury travel, and art collection [12] Group 11: Wealth Transfer - Over the next decade, Generation X is set to inherit approximately $30 trillion, which will significantly impact global asset allocation and create new consumer and financial service opportunities [13] Group 12: Silver Economy - As the first wave of Generation X reaches retirement age in 2030, there will be a structural shift in the silver economy, with increased demand for smart elder care communities and educational platforms for seniors [14] Group 13: Education Investment - Education-related expenditures, including MBA programs and student loan repayments, are becoming core spending areas for middle-class families [15] Group 14: Brand Trust - 72% of Generation X prioritize manufacturer credibility over marketing gimmicks when purchasing well-known brands, while 22% are willing to pay for high-quality niche brands [16] Group 15: Smart Appliances - The penetration rate of health-monitoring smart appliances among the 45-60 age group is 68%, indicating a strong market for health-related technology [16] Group 16: Health Technology - Generation X contributes 43% of sales in the wearable device market, surpassing Millennials' contribution of 29% [16]