Core Viewpoint - The rising gold prices have transformed traditional wedding customs into a source of anxiety for young couples, leading to a collective re-evaluation of marriage costs and customs in contemporary society [1][3]. Group 1: Impact of Rising Gold Prices on Wedding Costs - The average wedding expenditure for newlyweds in 2023 reached 283,000 yuan, with jewelry accounting for 18% of this cost, up from 8% in 2013 [3]. - The cost of traditional "three golds" (gold necklace, bracelet, and ring) has increased significantly, with a 1.2 million yuan increase in expenses due to soaring gold prices [3]. - A survey indicated that 67% of post-90s couples have disputes over wedding expenses, with 85% of these conflicts related to the "three golds" [3]. Group 2: Young People's Adaptation Strategies - Young couples are increasingly opting for alternatives to traditional gold jewelry, such as "5G gold" and lighter gold pieces, which can reduce costs by up to 40% [6]. - The revival of goldsmith workshops is noted, with young couples choosing to melt down old gold for new custom pieces, saving significant amounts [6]. - The concept of "digital gold" is emerging, where couples invest in gold ETFs instead of purchasing physical gold, allowing for asset appreciation while maintaining ceremonial significance [6]. Group 3: Changes in Wedding Customs and Values - The traditional view of gold as a symbol of commitment is being challenged, with many young people prioritizing liquidity and practicality over material possessions [10]. - A notable case is highlighted where a couple donated their gold budget to a charity instead of purchasing gold, reflecting a shift towards social responsibility and redefining love [10]. - The rise of rental services for wedding jewelry indicates a growing trend towards minimizing materialism in wedding customs, with a 300% increase in rental orders in 2023 [7]. Group 4: Societal Implications of Changing Wedding Norms - The increase in gold prices is seen as a reflection of broader economic anxieties, with young people becoming more cautious about investing in marriage [13]. - The generational divide in attitudes towards wealth and marriage is evident, with younger generations favoring less materialistic approaches [13]. - Experts suggest a need for a more inclusive evaluation of marriage customs, incorporating skills training and entrepreneurial support into new traditions [13].