Core Viewpoint - The rise of "sample products" among young travelers during the National Day and Mid-Autumn Festival holidays reflects a growing trend towards lightweight travel and high-value consumption in the beauty industry [1][2][4]. Group 1: Market Trends - The demand for sample products has surged, particularly among young consumers preparing for travel, as they seek convenience and space-saving options in their luggage [2][4]. - Sample products, such as 5ml perfumes and 15ml creams, are favored for their portability, allowing travelers to carry multiple items without taking up much space [4]. - The concept of "lightweight travel" aligns with the lifestyle preferences of young consumers who prioritize efficiency and convenience [4]. Group 2: Consumer Behavior - Sample products appeal to a wide demographic, from young students to middle-aged professionals, due to their affordability and practicality [5]. - Consumers are increasingly attracted to sample products because they lower the cost of trying new brands and reduce the risk of purchasing unsuitable full-sized items [5][7]. - Online sales data indicates a significant interest in sample products, with many brands offering sample combinations that have seen high purchase volumes [7]. Group 3: Industry Challenges - Despite the popularity of sample products, the market faces issues such as counterfeit products and lack of regulatory oversight, which can lead to consumer distrust [8][9]. - The absence of a robust anti-counterfeiting system for sample products makes it difficult for consumers to verify authenticity, leading to complaints about fake products and inadequate customer service [9][10]. - Regulatory compliance regarding labeling and product information is often neglected, with many products lacking necessary details, which poses risks to consumers [8][10]. Group 4: Future Outlook - The growth of sample product consumption presents an opportunity for the beauty industry to expand, but it requires a collective effort to address existing market issues [10]. - Establishing a transparent supply chain, compliant labeling, and improved after-sales service will be crucial for building consumer trust and unlocking the full market potential of sample products [10].