" 长寿正逐渐成为现实 。 "欧莱雅北亚研发和创新中心副总裁容德明不无激动地表示，在生命 科 学 、 AI 等 技 术 等 推 动 下 ， 整 个 人 类 社 会 正 迎 来 一 场 全 新 的 长 寿 革 命 ——" 当前，我们仍处 于'长寿科学'的探索初期。 " 而 伴 随 " 长 寿 时 代 " 的 到 来 ， " 美 " 的 势 能 也 在 经 历 重 塑 ， 欧 莱 雅 集 团 开 创 性 地 在 全 球 发 起 了"Th e Be a u t y o f Lo n g e v it y "（中文名：新龄美）项目。 欧莱雅北亚研发和创新中心副总裁容德明 2 0 2 5年7月1 2日，在上海举办的全球抗衰老与医美科学顶级学术会议——IMCAS英卡思大会 上，欧莱雅集团首次向中国市场揭开「新龄美」的全貌，这一涵盖科学健康、重塑认知和文化 经济三个维度的项目，革新传统长寿理念，引领一场前所未有的范式变革。 " 美不分年龄，是所有人都可以选择的一种生活方式。我们要做的，是构建全周期的美。 " 欧 莱雅北亚及中国公共事务总裁兰珍珍把「新龄美」生动比喻为一棵生命之树， 科学健康 是它 扎根土壤的根须， 文化观念 ...

Core Insights - JD.com is launching a final promotional push for its 618 shopping festival, offering significant discounts across various categories including fashion and beauty products [1][11] - The promotion features well-known brands such as Hélène, Adidas, and Coach, with discounts reaching up to 70% on select items [1][10] Fashion and Beauty Promotions - JD.com is offering a variety of fashion items with discounts, including men's cotton T-shirts and women's elegant dresses, with prices as low as 299 yuan after discounts [3] - Beauty products are also heavily discounted, with offers such as 1,270 yuan for Clarins Double Serum and additional gifts with purchases [5] Sports and Outdoor Equipment - The promotion includes sportswear and outdoor gear, with items like upgraded outdoor shoes priced at 438.12 yuan and running machines available for 2,449 yuan after discounts [6] - Cycling enthusiasts can find entry-level road bikes priced as low as 1,289.9 yuan [6] Jewelry and Luxury Goods - Discounts on jewelry and luxury items are notable, with gold jewelry available at 30% off and luxury bags priced at approximately 1,688 yuan [10] - The promotion also includes luxury watches with financing options and significant savings on travel accessories [10] Overall Promotion Strategy - JD.com is implementing a comprehensive promotional strategy with over 12 types of subsidies, including daily subsidies of up to 6,180 yuan per person [11] - The campaign emphasizes urgency, encouraging consumers to take advantage of the last hours of the sale before it ends [11]

Core Viewpoint - L'Oréal emphasizes its commitment to sustainability through innovative initiatives and partnerships, showcasing its efforts at the Shanghai International Carbon Neutral Expo, including the launch of the "Sustainable Innovation Accelerator" and collaborations with various stakeholders to promote sustainable consumption and ecological responsibility [1][3][17]. Group 1: Sustainable Practices and Innovations - L'Oréal's "Sustainable Paradise" concept integrates environmental responsibility with consumer experience, aiming to make sustainability enjoyable and actionable [3][17]. - The "Heart-Moving Carousel" interactive installation at the expo illustrates L'Oréal's focus on refillable products, highlighting the significant weight reduction achieved through its refill strategy, such as a 38% reduction for Lancôme's cream and a 42% reduction for Kiehl's cream [5][7]. - The company has initiated a five-year investment plan of €100 million in the "Sustainable Innovation Accelerator" to support breakthrough technologies in low-carbon solutions and alternative ingredients [7][24]. Group 2: Strategic Collaborations - L'Oréal announced three major cross-industry collaborations at the expo, including a sustainable consumption incentive program with JD.com to bridge the "Say-do-gap" in consumer behavior [8][9]. - The partnership with JD.com aims to enhance consumer engagement in sustainable beauty through a structured incentive program, promoting green consumption habits [8][9]. - L'Oréal's collaboration with Yuan Yi Environmental Technology focuses on comprehensive recycling of unsellable products, reinforcing its commitment to sustainability [10][24]. Group 3: Recognition and Awards - L'Oréal recognized ten carbon reduction pioneer suppliers at the expo, emphasizing the importance of industry-wide participation in carbon reduction efforts [12][19]. - The award criteria include having approved science-based targets and demonstrating replicable low-carbon practices, encouraging more suppliers to join the sustainability movement [12][19]. Group 4: Research and Development - L'Oréal's "Chinese Chip" star product, the Hyaluronic Acid Airy Shampoo, showcases innovative packaging that simplifies recycling by eliminating complex components [16]. - The company adheres to the 3R principles (Replace, Reduce, Recycle) in its product development, aiming to minimize environmental impact [16][24]. - L'Oréal's commitment to green science involves using 1,600 raw materials sourced from 350 plant species, focusing on sustainable practices in cultivation and extraction [16][24].

Core Viewpoint - L'Oréal has been committed to sustainable development for 25 years, integrating it into every aspect of its operations and employee mindset, emphasizing the importance of both business success and sustainability achievements [2][4][15]. Group 1: Sustainable Development Journey - L'Oréal began its journey towards sustainable development 25 years ago, likening it to the meticulous process of tea cultivation, which requires careful nurturing and attention to detail [1][4]. - The company has achieved significant milestones, including a 91% renewable energy usage rate in its operations and a 54% reduction in water consumption per unit of product [2][4]. - In 2024, L'Oréal reported a global sales revenue of €43.48 billion, with a 5.1% growth and a record 20% operating profit margin, reinforcing its leadership in the beauty industry [2][4]. Group 2: Sustainable Innovation and Packaging - L'Oréal's sustainable innovation framework includes a focus on product, consumption, packaging, and technology, with a specific emphasis on the 3R principles: Reduce, Replace, and Recycle [4][10]. - The company has introduced eco-friendly packaging solutions, such as using 100% recyclable materials and offering refillable options for popular products, which cater to both consumer needs and environmental sustainability [8][10]. - L'Oréal's commitment to sustainability is evident in its packaging lab, which showcases innovative designs that minimize environmental impact [6][8]. Group 3: Engaging with Gen Z Consumers - L'Oréal recognizes the shift in consumer behavior among Gen Z, who prioritize sustainable consumption, with 99% supporting the concept [10][11]. - The company actively engages with young consumers through forums and initiatives to understand their perspectives and address their concerns regarding sustainable products [11][12]. - L'Oréal has launched various projects, such as biodiversity initiatives and recycling programs, to promote sustainable practices among younger audiences [12][15]. Group 4: Collaborative Efforts and Future Goals - L'Oréal emphasizes the importance of collaboration in achieving sustainable development, likening it to the need for quality water in making good tea [14][15]. - The company has initiated the "Tomorrow Partners" program, which aims to unite experts, media, and consumers to contribute to sustainability efforts [15][16]. - By 2030, L'Oréal aims to reach 150 million consumers in China, focusing on Gen Z, mature women, and men, while ensuring all its operations in China utilize 100% renewable energy [17][16].