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“辽品出辽”拓展国际大市场
Liao Ning Ri Bao· 2025-09-13 03:00
Core Insights - The 2025 Beijing Chaoyang International Craft Beer Festival opened on September 11, showcasing local products and enhancing international market reach [1] - The festival is part of a broader initiative to promote consumption and features various local brands, including Benxi Longshan Spring Beer and Jinzhou Laobai Barbecue [1] - The "Liao Products Go Out" strategy has been implemented to expand the market for high-quality products from the province, establishing a comprehensive marketing system [1] Group 1 - The festival serves as a highlight of the recent China International Fair for Trade in Services, aimed at providing new experiences for guests and consumers [1] - The provincial cultural and tourism group in Beijing has leveraged its platform to support local brands in gaining visibility in the global market [1] - A total of 312 brands from light industry, cultural creativity, and food sectors have established strategic partnerships with nearly 200 domestic and international companies through this initiative [1]
省文体旅集团在京搭建“辽品出辽”大平台
Liao Ning Ri Bao· 2025-08-18 01:01
Group 1 - The event "Taste Liao Beer, Enjoy Beautiful Liaoning" was launched to promote high-quality products from Liaoning to national markets, creating a collaborative platform for market circulation [1] - The "Liao Products Out of Liao" strategy has been accelerated since the implementation of the Comprehensive Revitalization New Breakthrough Three-Year Action Plan, focusing on increasing brand exposure and product added value [1] - The Beijing company of the Provincial Cultural and Tourism Group has established a comprehensive marketing system to support Liaoning's quality products in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Guangdong-Hong Kong-Macau Greater Bay Area [1] Group 2 - The event reflects the Provincial Cultural and Tourism Group's philosophy of "using culture to enhance tourism and showcasing culture through tourism" [2] - The group has been committed to a high-quality integration of cultural and tourism development, leveraging its platform advantages and a three-in-one operational model of industrial, capital, and ecological management [2] - Future plans include gathering ideas to further promote Liaoning products and converting product advantages into industrial advantages [2]