Group 1 - The outdoor brand Arc'teryx collaborated with artist Cai Guo-Qiang to complete a large-scale fireworks project called "Ascension Dragon" at an altitude of 5,500 meters in the Himalayas, which sparked public criticism regarding environmental protection in a fragile ecological area [2] - Despite the deletion of related social media posts and the emphasis on using "biodegradable eco-friendly materials," public outrage continued, leading to apologies from both Cai Guo-Qiang's studio and Arc'teryx, which revealed inconsistencies in their domestic and international statements [2][3] - The local government has established an investigation team to assess the ecological impact of the event and will handle the situation according to the findings [2] Group 2 - After Anta's acquisition of Arc'teryx's parent company Amer Sports in 2019, the brand shifted its marketing focus from professional outdoor gear to urban commuting styles, which has led to a conflict between its environmental advocacy and the recent fireworks incident [3] - Following the fireworks event, Anta Sports' stock price fell significantly, opening at HKD 92.35, down 4.6% from the previous closing price of HKD 96.80, resulting in a market value loss of approximately HKD 12.5 billion [3] - The incident highlights the increasing importance of ESG (Environmental, Social, and Governance) factors in corporate valuation, indicating that neglecting environmental protection can lead to substantial financial losses [4]