Core Points - Douyin E-commerce established a Safety and Trust Center and released its first governance announcement to crack down on illegal blind box marketing in live streams [1] - Since 2025, Douyin E-commerce has suspended over 4,000 related illegal live streams and removed more than 1,000 influencer accounts [1] - The platform emphasizes consumer rights protection and maintains a zero-tolerance policy towards illegal activities that disrupt market order [1] Summary by Sections Governance Actions - The platform has identified various forms of illegal marketing practices related to blind boxes, including selling self-packaged or reassembled products and misleading consumers into purchasing fixed-price items under the guise of blind boxes [1][2] - Douyin E-commerce has implemented strict measures against these violations, including warnings, product removals, live stream interruptions, account closures, and penalties [2] Consumer Protection - The platform has noted instances where influencers used misleading language to entice minors into making purchases, such as requiring consumers to declare "I am an adult, no returns or exchanges" to participate in live stream activities [2] - Douyin E-commerce plans to enhance its governance system by refining platform rules, clarifying live stream gameplay standards, and upgrading violation detection strategies to further combat illegal marketing practices [2]