抖音电商此举的目标已经再明显不过，那就是整顿"职业打假人"、治理"假打假"等乱象。当然，打假并 未被禁止，只是必须建立在证据确凿、程序合法的基础上。毕竟电商行业的健康发展既需要商家自觉， 也要有外部监督力量的规范参与。 事实上，抖音电商这次盯上"假打假"等乱象并不奇怪，毕竟在电商行业从增量竞争迈入存量博弈的阶 段，平台生态的健康度已经成为决定市场竞争力的一个重要因素。可以看到，从告别仅退款到推出各种 惠商举措，近年来各大电商平台普遍不再明显偏向消费者，而是从单一管控转向多方协同，更积极地扮 演一个中立的角色。 继此前对"黑红也是红"出手，限制争议流量变现后，抖音又有了新的目标。近日，抖音电商更新与升级 平台规范，旨在更好地治理以"打假""测评""揭黑"等形式为名，故意蹭热点引发争议后不当获利的账 号。 新规中指出，如账号发布缺乏事实依据的"打假"、"测评"、"揭黑"等内容，且多次被投诉下架，平台将 关闭其内容加热与商业变现功能，包含但不限于内容推广、电商带货、星图商单、广告合作等。同时新 规中还明确，打假、测评他人内容、商品时，应避免在相同行业售卖同类商品或相关知识付费课程。据 悉，新规已开始试运行，并将于2 ...

报告显示，抖音电商图书动销商家数同比增长59%；超60家出版社成交额翻倍增长，其中，浙江人民美 术出版社、浙江少年儿童出版社、中国建筑工业出版社、湖南少年儿童出版社、电子工业出版社是直播 销售额增速最高的五家出版社。 中国书刊发行业协会理事长艾立民表示："数字时代的新技术、新载体，已成为推动全民阅读均衡覆 盖、优质内容普惠的关键路径。"他强调，以抖音电商为代表的内容电商，不仅为图书发行业注入新的 增长活力，更让优质文化资源突破时空限制，走进千家万户，为全民阅读的普惠提供了有力支撑。 过去一年的平台数据也印证了以上趋势。数据显示，2025年抖音电商有近万个图书商家成交额同比增长 翻倍，成交额破百万的图书爆品超4000个，展现出旺盛的市场活力。 在当下出版发行市场，直播与短视频已成为带动图书销售的关键渠道。持续拥抱新技术、加大内容与直 播投入的出版社，在过去一年实现了新增长。 本报讯(记者袁传玺)1月7日，在北京图书订货会开幕前夕，抖音电商举办"2026抖音电商图书与出版内 容生态大会"。现场，政府主管部门领导、行业协会代表、抖音平台相关负责人、图书商家与生态伙伴 出席，共同探讨新技术、新渠道对图书与出版行业的赋 ...

包括在2025年，抖音电商明确提出了"全域兴趣电商"战略，其中以"搜索、商城"为核心的货架电商GMV同比增长49%，远超平台整体增速，占到了总销售 额的近50%。 随着中国数字营销生态的演进，短视频直播已经成为了横跨C端到B端企业的主流营销手段，特别是今天的短视频平台都是集内容、搜索跟电商于一体的 超级生态系统。 但在2025年的盘点总结中，我们对单仁牛商学员企业的统计发现，今天大量用户行为都在从被动的"刷视频"，开始向主动的"搜内容、搜商品"发生了迁 移。 对于品牌跟企业来说，这就意味着单纯依赖推荐算法的爆款逻辑，很难支撑企业的长期增长需要。 我们同时需要另一种更为稳健、可复利积累的策略，也就是"搜索霸屏"策略，来搭配推荐流量，实现对精准流量的获取。 02 当然，要理解为什么这么做？我们首先要看到视播时代下，全域兴趣电商的流量迁徙。 在过去的几年中，短视频平台的算法核心是"兴趣推荐"，根据用户的潜在兴趣标签推送内容。 但是随着平台内容的指数级增长，信息过载和泛滥导致用户获取精准信息的成本在上升，光靠推荐很难解决用户对某一个视频内容的进一步了解。 为了获得更多精准内容，平台衍生的关键词搜索，以及用户的主动搜索 ...

过去一年，景德镇陶瓷的动销商品数同比增长535%，福建传统线香产业带商家数量增长128%。抖音电 商兴趣产业带非遗商家销售额同步增长219%。 值得一提的是，抖音电商兴趣产业带的发展还促进了县域经济和地方产业带的升级。报告显示，2025 年，抖音电商上销售额超过1亿元的兴趣产业带共有491个，其中108个来自县城，县域兴趣产业带贡献 了1/4的销售额。 其中，浙江金华永康厨具产业带、山西晋州家清产业带和青岛平度彩妆产业带位居县域产业带销售额的 前列。浙江金华永康和武义，吉林长春九台和宽城，安徽芜湖鸠江和镜湖等地出现了聚集型产业带向临 近县域辐射的情况。 12月23日，抖音电商发布了《抖音电商2025年兴趣产业带数据报告》（以下简称"报告"）。报告显示， 抖音电商兴趣产业带超过23500个，其中过去一年订单量超亿的有9个，成交额同比增长近千亿。兴趣产 业带是平台上贡献增量最多的商家群体。 据了解，过去一年，全国各地超过6000个县域兴趣产业带加入抖音电商，超过9800家商家销售额从0增 长到百万，超过200家商家销售额从百万增长到亿元。其中，涌现了超过9200个新锐品牌，近1300个新 锐品牌的成交额同比增长超 ...

过去一年，超过9800家兴趣产业带商家销售额从0增长到百万，超过200家销售额从百万增长到亿；抖音 电商平台上销售额过亿的兴趣产业带491个，其中108个来自县城，贡献了1/4的销售额。 北京商报讯（记者 陶凤 王天逸）12月23日，抖音电商发布2025兴趣产业带数据报告。 报告显示，30岁以上成年人购入非亲子类玩具的销售额同比增长超过92%，二次元假发动销商品数量同 比增长179%。优质萌宠视频带动宠物美容、服饰、玩具等商品动销数同比增长超100%，户外视频推动 童装商家升级三防面料户外，销售额同比增长78%。短视频种草，不断帮消费者们发现更多精细化的消 费需求。 ...

格隆汇12月23日｜抖音电商今日发布《2025兴趣产业带数据报告》，宣布扶持计划。报告显示，平台兴 趣产业带超2.35万个，成交额同比增近千亿，9800家商家销售额从0增至百万，200家破亿。县域兴趣产 业带贡献1/4销售额，浙江五县域产业带领跑，非遗商家销售额增219%。 ...

Group 1: Breakthroughs in Technology - Shanghai Jiao Tong University has achieved a significant breakthrough in the field of optical computing chips, realizing the world's first all-optical computing chip capable of supporting large-scale semantic media generation models, named LightGen [1][2] - The LightGen chip demonstrates a theoretical performance increase of 7 orders of magnitude in computing power and 8 orders of magnitude in energy efficiency when using advanced input devices [2] Group 2: Financial Performance of ByteDance - ByteDance is expected to achieve a record profit of approximately $50 billion (about 352.5 billion RMB) this year, driven by its expansion in e-commerce and new markets [4] - In the first three quarters of this year, ByteDance has already realized a net profit of about $40 billion, surpassing its internal target set for 2025 [4] Group 3: IPO and Growth of Zhipu Technology - Zhipu Technology has disclosed its IPO prospectus, aiming to become the first global public company focused on AGI foundational models, with projected revenues of 57.4 million RMB in 2022, 124.5 million in 2023, and 312.4 million in 2024, reflecting a compound annual growth rate of 130% [4][5][6] - The company, founded in 2019, has developed a comprehensive model matrix covering language, code, multimodal, and intelligent agents, maintaining technological parity with global leaders [5] Group 4: Automotive Developments - Xiaomi has obtained an L3 level road testing license for its automotive division, indicating its active participation in the autonomous driving sector [8] - The license allows Xiaomi to conduct conditional autonomous driving tests on designated high-speed roads in Beijing, contributing to the exploration of safer and smarter personal transportation services [8] Group 5: Advancements in Semiconductor Technology - A secret laboratory in China has reportedly assembled the first prototype of an EUV lithography machine through reverse engineering of ASML's existing products, marking a significant technological leap [16] - This prototype is expected to undergo testing and aims for trial production of prototype chips by 2028, indicating rapid advancements in China's semiconductor capabilities [16]

作者 | 张帆 编辑 | 陈维贤 设计 | 蝶哥 真打假靠证据，假打假靠情绪，情绪越激动，流量越主动。 最近，运营社发现，电商行业又多了一个"骚套路"：通过"打假"来盗取流量，进行带货变现。 "流量蝗虫"们如何靠"诋毁"同行变现？ 最近两年，各大内容平台"打假""揭黑""产品测评" 类视频明显多了不少。赛道内甚至涌现出一批专攻 "打假" 的头部博主，比如某美食博主凭 借 "硬核打假""智斗奸商" 系列内容圈粉数百万；再比如某数码测评博主靠 "举报假冒伪劣产品" 收获大批忠实粉丝，类似的成功案例屡见不 鲜。 事实上，"打假""揭黑""测评" 本是极具社会价值的行为。这类内容站在消费者视角，揭露行业乱象、拆解产品猫腻，容易引发关注、信任与 支持，是内容平台内自带流量红利的话题。 你有没有刷过类似的视频？ 镜头里，博主满脸正气地攥着一款热门产品，厉声斥责它是 "假货"、质量堪忧，情绪激动处，更是直接抡起大锤，对着商品上演一场 "硬核测 评"。 评论区里，粉丝们纷纷拍手叫好，直呼博主 "正义出击"，帮大家精准 "避坑"。 但运营社却发现，这类打着 "打假""测评""揭黑" 旗号的视频，背后没那么简单。这些博主看似 " ...

Group 1: Regulatory Developments - Shanghai Arbitration Commission is set to release the "Shanghai Arbitration Committee Securities and Futures Arbitration Rules" on December 26, 2024, marking a significant step in the establishment of a local arbitration framework for securities and futures [1] - The Ministry of Industry and Information Technology has granted conditional access for the first L3-level autonomous driving vehicles in China, allowing two models to conduct road trials in designated areas of Beijing and Chongqing [1] Group 2: Market Trends - Counterpoint Research reports a 10% year-on-year increase in global cellular IoT module shipments in Q3 2025, driven by strong demand in smart meters, asset tracking, routers/CPE, and automotive applications, with India showing a remarkable 40% growth [2] - McDonald's has raised prices on various menu items by 0.5 to 1 yuan, including popular items like the Big Mac and McNuggets, indicating a trend of price adjustments in the fast-food sector [3] Group 3: Corporate Actions - HashKey Holdings Ltd. has set its IPO price close to the upper limit of the range, aiming to raise 1.6 billion HKD (approximately 206 million USD) [7] - Gold Ham announced the resignation of its president, Guo Bo, who will continue to serve as vice chairman and a member of the board's strategic committee [8] - KWH Holdings plans to repurchase shares worth 20 to 40 million yuan, with a maximum price of 95 yuan per share, aimed at employee stock ownership plans or equity incentives [14] Group 4: Financial Performance - Air China reported a 10.1% year-on-year increase in passenger turnover for November 2025, with a 4.9% rise in passenger capacity and an average seat occupancy rate of 83.3%, up by 4 percentage points [15]

Core Viewpoint - Douyin E-commerce has introduced new platform regulations to combat the dissemination of false information under the guise of "anti-counterfeiting," "evaluation," and "exposing" activities, aiming to ensure a safer and more transparent e-commerce environment [1] Group 1: New Regulations - The new regulations require creators to base their content on scientific evidence, industry standards, and objective facts, prohibiting the publication of misleading information [1] - Creators whose content lacks scientific basis or is subject to multiple complaints will be classified as "controversial accounts," leading to restrictions on their content promotion and monetization features [1] Group 2: Enforcement Measures - For creators with multiple serious violations, stricter penalties will be imposed, including temporary bans and indefinite account suspensions [1] - The new regulations are currently in a trial phase and will officially take effect on February 1, 2026, with plans for further optimization based on execution outcomes [1]