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赋能产业升级!逸马连锁产业集团在深举办城市合伙人大会
Sou Hu Cai Jing· 2025-07-28 14:55
Group 1 - The core viewpoint of the article emphasizes the transformation of the chain economy in China, highlighting its role as a significant driver of structural growth in the consumer market [4] - The number of chain stores among the top 100 chain enterprises in China is projected to reach 257,200 by 2024, with a sales scale of 2.13 trillion yuan [4] - The chain restaurant penetration rate is expected to increase from 19% in 2021 to 23% in 2024, indicating accelerated adoption of the chain model across various sectors [4] Group 2 - The rise of the chain economy is attributed to both internal factors, such as refined enterprise management and the widespread use of technology, and external factors, including macro policies promoting stable, efficient, and branded consumption [4] - The shift from decentralized competition to organized growth in the chain industry is crucial for enhancing consumer quality and upgrading the economy [4] - The founder of Yima Chain Industry Group, Dr. Ma Ruiguang, stated that the next five years will be a critical window for regional chain brands to expand nationally and structurally [4][6] Group 3 - The effective conversion of chain enterprises' expansion capabilities into "high-quality employment" is a shared focus for policymakers and businesses [6] - Each standard chain store can directly create 3 to 7 jobs, and with a density of 50 stores, indirect employment can exceed 100 jobs through related sectors [6] - Yima is exploring a model combining "city partners + entrepreneurial incubation + training output" to promote store expansion and build a sustainable grassroots employment ecosystem [6]