Core Viewpoint - The article discusses the overwhelming demand for the new "Duffy and Friends Summer Ocean Party Series" merchandise at Shanghai Disneyland, highlighting the intense competition among buyers, including scalpers who resell items at significantly marked-up prices [6][8][20]. Group 1: Product Launch and Sales Dynamics - The "Duffy and Friends Summer Ocean Party Series" was officially launched on July 8, with both online and offline sales [9][20]. - The pricing for the merchandise includes a keychain priced at 179 yuan and a set of seven keychains totaling 1253 yuan, while larger plush toys are priced at 279 yuan and 1953 yuan for a set [9][20]. - Scalpers reportedly charge an additional 1500 to 3000 yuan on top of the original prices for the merchandise [8][20]. Group 2: Consumer Behavior and Market Response - Many consumers resorted to queuing overnight to secure the new merchandise, with reports of individuals arriving as early as 5 PM the day before the launch [13][15]. - The demand has led to a surge in prices on second-hand platforms, with some items being sold for over six times their original price [18][20]. - The article notes that the competition is not just limited to online purchases, as hotel guests at Shanghai Disneyland can gain early access to the park, further intensifying the competition among buyers [15][20]. Group 3: Scalping and Resale Market - The resale market has seen significant activity, with scalpers leveraging technology to bypass purchasing restrictions, leading to frustration among genuine buyers [9][12]. - The article mentions that some individuals are selling hotel stays for the purpose of gaining early access to merchandise, indicating a new trend in the scalping market [15][18]. - The high demand and subsequent resale prices reflect a growing trend in collectible merchandise, particularly within the Disney brand [18][20].