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长城汽车录得史上最佳第三季度营收表现 新品热销集中发力 品牌向上成果显著
财联社· 2025-10-26 07:43
Core Viewpoint - Great Wall Motors achieved record-breaking revenue and vehicle sales in Q3 2025, demonstrating strong market competitiveness and a successful product strategy focused on high-end models and technological advancements [1][3][10]. Financial Performance - In Q3 2025, Great Wall Motors reported revenue of 61.247 billion yuan, a year-on-year increase of 20.51% and a quarter-on-quarter increase of 17.07%, marking the best Q3 performance in history [1]. - For the first three quarters of 2025, the company generated revenue of 153.582 billion yuan, reflecting a year-on-year growth of 7.96%, also the highest in the last six years [1]. Sales Performance - Great Wall Motors sold 353,600 vehicles in Q3 2025, representing a year-on-year increase of 20.20% and a quarter-on-quarter increase of 12.97%, achieving the best Q3 sales performance [3]. - In the first three quarters of 2025, the total vehicle sales reached 923,400 units, up 8.15% year-on-year [3]. Product Development - The product lineup has been enhanced with successful launches such as the new Wei brand Gao Shan and Tank 500, which have shown strong market competitiveness [3][8]. - The Wei brand Gao Shan achieved sales of 8,560 units in September, becoming the best-selling MPV in China for that month [3][5]. Technological Advancements - The new Gao Shan model features advanced driver assistance systems and a spacious interior design, addressing common pain points in larger vehicles [6][11]. - The Tank 500 integrates smart driving technology and has received over 10,000 orders in its first month, indicating strong consumer interest [8]. Market Strategy - Great Wall Motors is focusing on high-value market segments, with sales of vehicles priced above 200,000 yuan increasing by 40.83% year-on-year [10]. - The company is implementing a differentiated market strategy to avoid internal competition and enhance overall product market value [13]. Global Expansion - Great Wall Motors is actively pursuing global market opportunities, with over 1,400 overseas sales channels and more than 2 million cumulative overseas sales [13]. - The company aims to reshape public perception of Chinese automotive quality through its global branding efforts [13]. Strategic Vision - The company emphasizes a strategy of pursuing quality market share rather than merely focusing on sales volume, aiming for a balance between sales growth and profitability [15].