魏牌全新高山

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长城汽车超豪华跑车即将亮相 技术驱动业绩创新高
Zheng Quan Ri Bao Zhi Sheng· 2025-07-24 11:44
Core Viewpoint - Great Wall Motors is set to launch its first ultra-luxury sports car, featuring a self-developed 4.0TV8 twin-turbo hybrid system with a total power output of 1000 horsepower, aiming to compete with top international supercars like Ferrari SF90 [1] Financial Performance - In Q2 2025, Great Wall Motors achieved a revenue of 52.348 billion yuan, a year-on-year increase of 7.78% and a quarter-on-quarter increase of 30.81%, marking the best Q2 revenue performance in its history [1] - The net profit for Q2 2025 reached 4.586 billion yuan, representing a year-on-year growth of 19.46% and a quarter-on-quarter growth of 161.91%, also the highest single-quarter net profit in history [1] Sales and Product Strategy - Great Wall Motors sold a total of 313,000 vehicles in Q2 2025, a year-on-year increase of 10.07% and a quarter-on-quarter increase of 21.87%, achieving the best Q2 sales performance in history [2] - Sales of new energy vehicles reached 97,900 units in Q2 2025, reflecting a year-on-year growth of 33.7% and a quarter-on-quarter growth of 56.4% [2] - The company has initiated a new product cycle with models like Tank 300, Haval second-generation Xiaolong MAX, and Wey brand's new Gaoshan driving sales growth [2] Technological Development - Great Wall Motors has adopted a differentiated technology path with its self-developed Hi4 intelligent four-wheel drive hybrid technology system, offering a comprehensive solution across various vehicle types [2] - The company emphasizes multi-power path collaborative development to mitigate market risks associated with a single technology route [2] Global Expansion - Great Wall Motors has transitioned from "product export" to "ecosystem export," with over 1,400 overseas sales channels and total overseas sales exceeding 2 million units [2] - In Q2 2025, the company achieved overseas new car sales of 106,800 units, showing steady growth [2] Strategic Initiatives - The "ONE GWM" global strategy aims to integrate global resources to create competitive products and brands [3] - Great Wall Motors has established multiple R&D centers globally, focusing on localized product development and innovation to meet market demands [3] - The company has built several overseas production bases to lower production costs and enhance supply efficiency [3] Market Positioning - Great Wall Motors employs a differentiated product strategy in key markets, emphasizing cost-effectiveness in emerging markets and technological premium in mature markets [4] - The upcoming ultra-luxury sports car is expected to enhance the brand's global influence and serve as a new flagship in its globalization efforts [4]
近期新车型解读:吉利、长城
2025-07-16 06:13
Summary of Conference Call Industry and Companies Involved - The conference call focused on the automotive industry, specifically discussing two new vehicle models: Geely's Galaxy Star 8 and Great Wall's new model, the Wei brand's High Mountain [1][13]. Key Points and Arguments - **Geely Galaxy Star 8 Pricing and Subsidies**: The effective price after a manufacturer replacement subsidy of 10,000 yuan is between 115,800 and 155,800 yuan. The replacement subsidy is notably easy to obtain, requiring only the vehicle registration document of the owner or a relative, making it effectively a cash discount [2]. - **Product Features of Galaxy Star 8**: The vehicle includes advanced configurations such as the Qianli Haohan high-end intelligent driving system and Flyme Auto system, with various battery options providing different ranges (60 km and 130 km) [3][4]. - **Comparison with BYD Han DMI**: The Galaxy Star 8 is compared with the BYD Han DMI, which has a price range of 168,800 to 225,800 yuan. The Galaxy Star 8 is expected to achieve monthly sales of 7,000 to 10,000 units based on the performance of similar models [6][12]. - **Great Wall's High Mountain Model**: The High Mountain model was launched with prices of 309,800 and 353,800 yuan, which are lower than the pre-sale prices by 20,000 and 26,000 yuan respectively. The model emphasizes spaciousness and safety, featuring a design that allows for comfortable seating in the third row [7][8]. - **Sales Projections for High Mountain**: The previous model had average monthly sales of around 1,000 units. The new model is expected to achieve a combined monthly sales target of 5,000 units for both High Mountain 8 and 9, given the significant improvements in product features and competitive pricing [12]. Other Important Details - **Configuration Enhancements**: The High Mountain model includes upgrades such as a 12.3-inch front display and dual 15.6-inch screens, enhancing the overall user experience [9][10]. - **Market Positioning**: The Galaxy Star 8 and High Mountain models are positioned in different market segments, with the former targeting a more economical segment and the latter focusing on larger, more spacious vehicles [1][7]. - **Competitive Analysis**: The High Mountain model is compared with competitors like the Blue Sky Dreamer, highlighting its competitive pricing and features, which are expected to attract consumers looking for value [11]. - **Overall Market Sentiment**: The conference reflects a positive outlook on the sales potential of both models, driven by their competitive pricing, advanced features, and favorable market conditions [12][13].
如何让MPV受到更多家庭青睐?魏建军为魏牌全新高山出招
Zhong Guo Qing Nian Bao· 2025-05-23 08:03
Core Viewpoint - The current MPV market is characterized by a focus on commercial use rather than family use, which needs to change. The new Wei brand model, Gao Shan, aims to be the first luxury MPV designed for families [2][3]. Group 1: Market Trends and Changes - The MPV market is undergoing unexpected changes as it officially enters the "family era," with a focus on meeting the travel needs of families [2]. - Long-term demographic changes, such as the three-child policy and multi-generational living, create a demand for MPVs that cater to family travel [2]. Group 2: Product Launch and Features - The Wei brand Gao Shan launched two models, Gao Shan 8 and Gao Shan 9, with official prices set at 309,800 yuan and 353,800 yuan respectively [2]. - The Gao Shan models emphasize five key value scenarios: a tasteful home, a comfortable home, a safe home, an intelligent home, and a healthy home [3]. Group 3: Sales Performance and Market Reception - Since the pre-sale began on April 21, 2023, Gao Shan has received over 18,000 orders, and 327 test drive vehicles have accumulated 34,000 test drives covering over 580,000 kilometers [5]. - The strong demand for quality family travel solutions is validated by the market's recognition of the Gao Shan model [5]. Group 4: Technical Specifications and Innovations - The Gao Shan is built on a pioneering dedicated platform for new energy MPVs, allowing for flexible space layouts and smooth handling [5]. - The vehicle features a high-strength cage structure with 81.96% high-strength steel, ensuring safety, and includes advanced technology such as the Coffee OS 3.2 system [5]. Group 5: Market Challenges - The MPV market has seen a decline in annual sales from 2 million to 1 million units over the past eight years, with market share dropping from 8% to 5% [6]. - Companies need to consider differentiation strategies when launching new MPV products to stand out in a competitive market [6].
1/3价格对标埃尔法,谁还买百万MPV
盐财经· 2025-05-15 09:39
Core Viewpoint - The article discusses the launch of the new Wei brand MPV, Gao Shan, which aims to provide a family-friendly vehicle that addresses the unique needs of Chinese multi-generational families, offering luxury and comfort at a competitive price point [3][5]. Group 1: Product Features and Design - The Gao Shan 8 and Gao Shan 9 are priced at 309,800 yuan and 353,800 yuan respectively, providing a more affordable alternative to luxury MPVs like the Alphard [3]. - Gao Shan 8 features a length of 5280 mm, a wheelbase of 3145 mm, and a flexible cargo space ranging from 435 liters to 1901 liters, designed for both family and business use [8][10]. - Gao Shan 9 has a length of 5410 mm and a cabin depth of 3823 mm, with a flat floor design that maximizes usable space [10]. - The vehicle includes innovative features such as a "super refrigerator," "super cinema," and "super sofa," enhancing the overall user experience [12][15]. Group 2: Technology and Performance - The Gao Shan is built on a dedicated new energy MPV platform, allowing for a flat floor design that enhances space flexibility [17][19]. - The vehicle utilizes the Hi4 performance version intelligent four-wheel drive technology, which ensures efficient power output and enhances spatial adaptability [21][23]. - The Coffee Pilot Ultra intelligent driving assistance system, equipped with 27 high-precision sensors, supports various driving scenarios, enhancing safety and convenience [24]. Group 3: Safety Features - The Gao Shan emphasizes safety with a high-strength steel structure, achieving an 81.96% high-strength steel ratio, and advanced collision testing facilities [27][29]. - The vehicle includes over 20 intelligent safety features as standard, ensuring comprehensive protection for all passengers [30]. - The battery safety system meets the highest industry standards, with extensive testing to ensure reliability under extreme conditions [32][34]. Group 4: Market Positioning and Consumer Insight - The article highlights the gap in the MPV market where many vehicles focus on business use rather than family needs, which Gao Shan aims to address [7][11]. - The design philosophy of Gao Shan is centered around understanding and accommodating the dynamic space needs of families, making it a practical choice for various family activities [11][36].
魏牌全新高山:三大优势书写家庭出行幸福范式
Zhong Guo Qi Che Bao Wang· 2025-05-15 01:05
Core Viewpoint - The launch of the new high-end MPV model "全新高山" by Great Wall Motors aims to redefine family travel standards in the MPV market, emphasizing comfort, safety, intelligence, and health for multi-generational families [1][6][21] Product Launch and Market Positioning - The new high-end MPV "全新高山" was officially launched on May 13, with two models priced at 309,800 yuan and 353,800 yuan respectively [1] - The vehicle is designed to meet the needs of families, addressing the current market trend of prioritizing commercial use over family use in MPVs [6][21] Research and Development - Great Wall Motors invested 500 million yuan over four years to develop a dedicated platform for this new energy MPV, based on insights from over 3,000 families [6][10] - The vehicle has received over 18,000 pre-orders since its launch on April 21, indicating strong market demand [6][21] Design and Features - The design philosophy of "全新高山" focuses on five core value scenarios: a tasteful home, a comfortable home, a safe home, an intelligent home, and a healthy home [7][20] - The vehicle features a length of 5.28 meters and a wheelbase of over 3.1 meters, allowing for flexible interior space configurations [7][10] Safety and Technology - The vehicle incorporates a high-strength cage structure with 81.96% high-strength steel, surpassing competitors in safety standards [11] - It includes a comprehensive safety system with over 20 L2+ level functions, such as advanced driving assistance and customizable user commands [16] Health and Environmental Considerations - "全新高山" is the first MPV to achieve "zero formaldehyde" and "C-GCAP five-star" certifications, emphasizing health and safety [17] - The vehicle features a unique UV sterilization system to ensure a clean environment, particularly during flu seasons [17] Market Impact - The successful pre-sale and positive reception of "全新高山" signify a shift in the MPV market from commercial utility to a focus on family-oriented experiences [21] - The model aims to provide a high-quality travel experience at a competitive price point, potentially reshaping family travel norms in China [21]
魏牌全新高山上市,“换汤不换药”还是脱胎换骨?
Nan Fang Du Shi Bao· 2025-05-14 10:01
Core Viewpoint - The launch of the new Wei brand high-end MPV models, High Mountain 8 and High Mountain 9, has generated significant interest, with over 18,000 orders placed within a month of their announcement, indicating a strong market response [1][2]. Group 1: Product Details - The High Mountain 8 is priced at 309,800 yuan, while the High Mountain 9 is priced at 353,800 yuan [1]. - Both models are built on a dedicated new energy MPV platform, offering flexible space layouts and smooth handling [1]. - The High Mountain 8 measures 5.28 meters in length with a wheelbase of over 3.1 meters, featuring a 7-seat layout, while the High Mountain 9 is 5.4 meters long with a nearly 3.3-meter wheelbase and a 6-seat configuration [1]. Group 2: Safety and Technology Features - The new models come equipped with the Coffee Pilot Ultra intelligent driving assistance system, which supports over 20 L2+ level functions, including high-speed and urban navigation, memory parking, and automatic emergency braking [2]. - The system boasts a maximum power output of 337 kW, allowing for a 0-100 km/h acceleration in 5.7 seconds [2]. - Additional luxury features include three high-definition screens and a dual-door intelligent refrigerator [2]. Group 3: Market Performance and Challenges - Despite the initial order success, the sales figures for the Wei brand's high-end MPV remain low, with only 5,633 units sold in 2024, highlighting a significant gap compared to competitors in the high-end MPV segment [2]. - The rebranding of previous models has faced skepticism, raising questions about whether the changes are substantial or merely cosmetic [2].
长城汽车(601633):短期业绩承压,新车型竞争力强
CMS· 2025-04-28 09:41
Investment Rating - The report maintains a "Strong Buy" investment rating for Great Wall Motors [3][6]. Core Views - The company reported a revenue of 40.02 billion yuan in Q1 2025, a decrease of 6.6% year-on-year, and a net profit attributable to shareholders of 1.75 billion yuan, down 45.7% [1][6]. - Despite short-term performance pressure, the company is launching competitive new models and enhancing its technological capabilities [6]. - The company is actively pursuing collaborations to create a new ecosystem for intelligent mobility [6]. Financial Performance - In Q1 2025, Great Wall Motors achieved a gross margin of 17.8% and a net margin of 4.4% [6]. - The total revenue for 2023 is projected at 173.21 billion yuan, with a year-on-year growth of 26%, and expected to reach 340.64 billion yuan by 2027 [7][33]. - The net profit attributable to shareholders is forecasted to be 14.62 billion yuan in 2025, with a growth rate of 15% [7][33]. Sales and Market Position - The company sold 257,000 vehicles in Q1 2025, a decline of 6.7% year-on-year, while overseas sales decreased by 2.0% to 91,000 units [6]. - New energy vehicle sales increased by 5.7% year-on-year, reaching 63,000 units [6]. Product Development and Innovation - The company launched several new models in 2025, including the Tank 300 and the second-generation Haval Xiaolong MAX, which features advanced driving technology [6]. - Great Wall Motors is focusing on product upgrades and technological accumulation to enhance competitiveness [6]. Strategic Collaborations - The company has formed strategic partnerships with various technology firms to innovate in areas such as AI and intelligent vehicle manufacturing [6].
杜比:重塑车载娱乐新生态,牵手超25家汽车品牌
Zhong Guo Qi Che Bao Wang· 2025-04-28 09:26
Core Insights - Dolby Laboratories showcased its next-generation in-cabin entertainment experience featuring Dolby Vision HDR imaging and Dolby Atmos immersive audio at the 2025 Shanghai Auto Show [1] - Over 25 automotive brands have adopted Dolby experiences, doubling the number from 12 months ago [8] Group 1: Industry Trends - The automotive industry is evolving from a mere transportation tool to a diversified mobile living space, with increasing consumer demand for high-quality in-cabin entertainment experiences [3] - Dolby is strategically positioning itself in the in-car entertainment market by collaborating with automotive manufacturers and streaming content platforms to enhance the in-car entertainment experience [3] Group 2: Consumer Insights - A survey by Counterpoint revealed that 97% of Chinese car owners are aware of Dolby's innovative technology, with 80% recognizing its significant enhancement of entertainment content quality [7] - Among consumers planning to purchase a vehicle in the next six months, 90% expressed interest in models equipped with Dolby Vision and Dolby Atmos, with 20% considering these features as crucial decision factors and willing to pay a premium [7] Group 3: Product Launches - Several automotive brands introduced new models supporting Dolby experiences at the auto show, including Li Auto's MEGA Ultra and MEGA Home, which are the first to offer both Dolby Vision and Dolby Atmos [8][10] - Zeekr, WEY, and other brands also announced models featuring Dolby Atmos, highlighting the growing trend of integrating Dolby technology into various vehicle types [10] Group 4: Future Collaborations - Dolby aims to deepen partnerships with automotive manufacturers and streaming content platforms to provide car owners with a diverse and high-quality entertainment experience comparable to home and mobile settings [10]
正式发布品牌新标识 长城汽车携六大品牌亮相2025上海车展
Bei Jing Ri Bao Ke Hu Duan· 2025-04-27 11:01
Core Insights - Great Wall Motors (GWM) showcased nearly 40 models across six brands at the 2025 Shanghai International Auto Show, emphasizing its leadership in smart technology, hardcore off-roading, and globalization [1][3] - The company introduced a new brand logo, with the English abbreviation GWM representing "Great Wall Motor" and symbolizing the brand spirit "Go with more" [1] Product Highlights - The Haval second-generation Xiaolong MAX received 16,368 orders within 24 hours of its launch [3] - The Haval Menglong features a design philosophy that balances aesthetics and practicality, while the Ora Lightning Cat Travel Edition is equipped with laser radar for advanced driving assistance [3] - The Wey brand's new Gaoshan model achieved over 7,848 pre-orders in 24 hours, featuring the Hi4 performance version and Coffee Pilot Ultra driving assistance system [3] - The Tank 300 Huke version is designed for extreme off-road scenarios, and the Shanhai Pao Hi4-T is globally pre-sold starting at 228,800 yuan [3] - The Long Wall Soul Motorcycle S2000GL "Tengyun Ruishi" limited edition was globally unveiled, featuring an 8-cylinder horizontally opposed engine [3] Technological Advancements - GWM has been proactive in smart technology since 2011, establishing the Jiuzhou Supercomputing Center and launching the end-to-end intelligent driving model SEE [5] - The new Coffee Pilot Ultra driving assistance system offers full-scene coverage without high-precision maps, while the Coffee OS 3 smart space system enhances user experience [5] - The Hi4-T architecture integrates strong off-road capabilities with new energy, and the Hi4-Z architecture features 2.0T/3.0T engines with the shortest transmission globally [5] - GWM's self-developed 4.0T V8 engine, 3.0T V6 powertrain, and the motorcycle's 8-cylinder engine were also showcased, highlighting the company's technological accumulation [5]
魏牌全新高山坚守自己的Hi4电混技术,“长城汽车打死不做增程”
Xin Lang Cai Jing· 2025-04-26 03:11
Core Viewpoint - The new MPV from Great Wall Motors aims to provide an all-scenario experience for families, emphasizing safety and comfort while rejecting range-extended technology [1][3]. Group 1: Product Features - The new high mountain series includes three body specifications: high mountain 7, high mountain 8, and high mountain 9, redefining "fully equipped space" for MPVs [3]. - The vehicles feature five color options and design elements inspired by traditional Chinese landscape painting, showcasing "Eastern aesthetics" [3]. - The high mountain series boasts a high-strength steel ratio of 81.96%, with A and B pillars made from 2000 MPa high-strength steel, enhancing body strength and resilience [3]. Group 2: Safety and Performance - The high mountain series is equipped with the Hi4 performance version power system, achieving a maximum power of 337 kW and a 0-100 km/h acceleration time of 5.7 seconds [5]. - The WLTC fuel consumption is as low as 7.15 liters per 100 km, with a reduction of approximately 0.9 to 1 liter compared to range-extended models [5]. - The vehicles incorporate a 6-second pressure-holding side air curtain, ensuring family safety during travel [3]. Group 3: Technology and Comfort - The L2+ driver assistance system emphasizes "human-machine co-driving," focusing on protecting and caring for the driver rather than replacing them [5]. - The high mountain series features the Coffee OS 3.2 smart operating system, supported by a "super three-piece set" that includes a super refrigerator, super cinema, and super sofa, enhancing the luxury and comfort of the cabin experience [5].