Core Insights - A Chinese brand, Gu Yu, is gaining recognition in the previously monopolized skin whitening market, achieving dual certification as "China's No. 1 Whitening Brand" from Euromonitor International and Frost & Sullivan in 2025, based on sales data and scientific research capabilities [1][11] International Brand Limitations - International brands face challenges in the Chinese market due to mismatched ingredient systems and skin types, with products often causing irritation for Chinese consumers [3] - Specific issues include high active ingredient concentrations in Western products that do not cater to the unique skin characteristics of Chinese women, leading to mixed user experiences [3] Gu Yu's Technological Breakthroughs - Gu Yu has made significant advancements in whitening technology by focusing on the unique skin characteristics of Chinese consumers, launching the proprietary "Extreme Licorice" whitening ingredient in 2024 after 18 years of research [4][6] - The brand's patented "Melted Crystalline Purification Technology" has achieved a 99% purity level for licorice extract, the highest in the industry, and improved transdermal absorption efficiency by 3.4 times [6] Tailored Solutions for Chinese Skin - Gu Yu has developed a scientific whitening solution specifically for Chinese skin, addressing the common issues of "easy darkening, yellowing, and redness" through a comprehensive approach [7] - The brand has published guidelines for developing whitening products suitable for Chinese skin, establishing a measurable evaluation system for facial skin tone [7] Product Efficacy and Innovation - The Gu Yu Whitening Milk Can Pro is designed to address the three major skin issues of Chinese consumers, combining effective whitening with skin repair [8][9] - Clinical tests show that using the product reduces skin redness by 27.09%, demonstrating its dual function of whitening and repairing [9] Brand Recognition and Future Strategy - In 2025, Gu Yu was included in the People's Daily "Brand Strong Country Plan," alongside leading companies, highlighting its market position and innovative capabilities [11] - The brand aims to continue its dual-driven strategy of "technology and culture," focusing on Chinese ingredients and efficacy to build a trusted global skincare brand [11]