Core Viewpoint - The event "Consumer New Proposition Customized Reassuring Decoration" by Holike aims to address current pain points in home furnishing consumption and enhance consumer rights protection through various initiatives [1][4][20] Group 1: Event Overview - The Holike brand day and membership carnival was launched in Guangzhou, attended by key executives and industry representatives [1] - The event featured speeches from Holike's executives and industry leaders, focusing on consumer needs and market trends [6][11] Group 2: Consumer Focus - Holike's CEO emphasized the importance of "worry-free, assured, and comfortable" home furnishing experiences to tackle consumer pain points [4] - The company announced a "no tricks, all big brands, strong guarantees" approach to safeguard consumer rights [4] Group 3: Industry Insights - Zhao Guobin, former deputy inspector of the National Market Supervision Administration's Anti-Monopoly Bureau, discussed the need for consumption model certification to empower industry upgrades [6] - A representative from Douyin shared insights on new consumer demands, highlighting "health, transparency, and integration" as key trends [6] Group 4: Marketing Initiatives - Holike's marketing VP introduced the "818 Campaign" aimed at rebuilding consumer trust in home furnishing, featuring a direct payment system to headquarters and a "Big Brand Subsidy Alliance" with 16 major brands [11] - The campaign is set to provide substantial subsidies to consumers, facilitating quality upgrades in home furnishing [11][20] Group 5: Future Outlook - The launch of the 818 brand day is expected to invigorate the summer home furnishing market and lead the industry towards a more regulated and consumer-friendly direction [20]