二、经营情况的讨论与分析 金牌厨柜家居科技股份有限公司2025 年半年度报告 公司代码：603180 公司简称：金牌家居 金牌厨柜家居科技股份有限公司 二 0 二五年八月二十八日 金牌厨柜家居科技股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确 性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人潘孝贞、主管会计工作负责人陈建波及会计机构负责人（会计主管人员）张腾 声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 本报告期公司不进行利润分配及资本公积金转增股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性描述不构成公司对投资者的实质承诺，敬请投资 者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保 ...

丨证券研究报告丨 公司研究丨点评报告丨顾家家居（603816.SH） [Table_Title] 顾家家居 2025H1 点评：增长超预期，兼具 高股息与长期 Alpha 报告要点 [Table_Summary] 2025H1 公司实现营收 / 归 母 净 利 润 / 扣 非 净 利 润 98.01/10.21/9.00 亿元，分别同增 10%/14%/15%；其中 25Q2 分别对应 48.87/5.01/4.41 亿元，分别同增 7%/5%/9%。内销业务 韧性表现，功能沙发增长优，床具延续修复。外销业务沙发延续不错增势，床垫延续修复。经 营维度盈利质量超预期，单 Q2 经营利润率稳定。看好公司内销矢志大家居，外销提质增效。 分析师及联系人 [Table_Author] 蔡方羿 米雁翔 应奇航 SAC：S0490516060001 SAC：S0490520070002 SAC：S0490524080008 SFC：BUV463 请阅读最后评级说明和重要声明 事件评论 %% %% %% %% research.95579.com 1 顾家家居（603816.SH） cjzqdt11111 [Table_Ti ...

Core Viewpoint - The article discusses the recent investment activities of Dong Chengfei, the Chief Research Officer of Ruijun Asset, highlighting new positions in Yangjie Technology and Rabbit Baby, while reducing holdings in Chipeng Micro [2][9]. Group 1: Yangjie Technology - Dong Chengfei's Ruijun Youfu No. 1 private equity fund has newly entered the top ten circulating shareholders of Yangjie Technology, acquiring 2.5533 million shares with a reference market value of 133 million yuan, accounting for 0.47% of the circulating shares [5][6]. - Yangjie Technology reported a total revenue of 3.455 billion yuan in the first half of the year, a year-on-year increase of 20.58%, and a net profit attributable to shareholders of 601 million yuan, up 41.55% [7]. - The company's stock price has increased approximately 34% year-to-date, recovering from a drop to 37.59 yuan per share in April to around 58 yuan per share [7]. Group 2: Rabbit Baby - Ruijun Youfu No. 1 private equity fund has also newly invested in Rabbit Baby, holding 6.068 million shares with a reference market value of 59 million yuan, making it the ninth largest circulating shareholder [10][11]. - Rabbit Baby reported a revenue of 3.634 billion yuan in the first half of the year, a year-on-year decrease of 7.01%, while the net profit attributable to shareholders was 268 million yuan, an increase of 9.71% [12]. - The stock price of Rabbit Baby has declined approximately 8.8% year-to-date [13]. Group 3: Chipeng Micro - Ruijun Youfu No. 1 and No. 3 funds have reduced their holdings in Chipeng Micro by 420,000 shares, bringing the total holdings down to 2.4158 million shares, with a reference market value of 135 million yuan [15]. - Chipeng Micro achieved a revenue of 636 million yuan in the first half of the year, a year-on-year increase of 40.32%, and a net profit attributable to shareholders of 90 million yuan, up 106.02% [14].

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 12.75 CNY over the next six months [4]. Core Views - The company reported a revenue of 3.634 billion CNY for H1 2025, a decrease of 7.01% year-on-year, while the net profit attributable to shareholders increased by 9.71% to 268 million CNY [2][3]. - The decline in revenue is attributed to a combination of decreasing demand and a high base from the previous year, where H1 2024 revenue grew by 19.77% [2]. - Despite the revenue drop, the company managed to improve its gross margin, which contributed to the net profit growth [2][3]. Summary by Sections Financial Performance - In H1 2025, the company achieved a gross margin of 18.27%, an increase of 0.8 percentage points year-on-year [3]. - The net profit margin for H1 2025 was 7.43%, up by 1.07 percentage points compared to the previous year [3]. - The company’s operating cash flow decreased by 61.39% year-on-year to 107 million CNY, primarily due to a significant drop in cash received from sales [9]. Business Segments - The decorative materials segment generated revenue of 2.985 billion CNY, down 9.05% year-on-year, with a notable decline in board revenue [2]. - The custom home segment saw a revenue increase of 4.46% to 621 million CNY, with retail sales of full-house customization growing by 3% [2]. Future Outlook - The company is expected to achieve revenues of 9.981 billion CNY, 10.779 billion CNY, and 11.688 billion CNY for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 8.62%, 8.00%, and 8.43% [11]. - The projected net profits for the same years are 709 million CNY, 856 million CNY, and 1.032 billion CNY, reflecting growth rates of 21.16%, 20.74%, and 20.50% respectively [11].

Core Viewpoint - The future sustainable growth of the home furnishing industry must focus on creating long-term value centered around users, moving away from short-term strategies like expanding product categories and aggressive promotions [1][11]. Group 1: Industry Context - The home furnishing industry is undergoing significant changes due to the deep restructuring of the real estate sector, which has heavily impacted related industries [2]. - The industry has transitioned from a "parasitic" model reliant on real estate to a more independent approach, especially as new housing transactions have plummeted [8][9]. Group 2: Company Strategy - Gujia Home (603816.SH) is positioned as a stable player in the home furnishing sector, with consistent revenue growth and a solid cash flow, indicating potential for transformative changes [3]. - The company is moving away from traditional wholesale models to a retail transformation that directly addresses user value, which involves a comprehensive restructuring of its dealer and supplier systems [3][15]. Group 3: Market Dynamics - The home furnishing industry is characterized by a fragmented market with increasing competition and a shift in consumer demand towards more personalized and diverse needs [9][10]. - The past reliance on promotional strategies is no longer effective; understanding and addressing the real needs of consumers has become crucial [9][10]. Group 4: Consumer Behavior - Recent consumer trends indicate a slowdown in transactions, with buyers seeking better quality products at lower prices, reflecting a shift in purchasing behavior [34]. - The increase in product factory prices over the past two years suggests an improvement in supply quality, despite a decrease in overall demand [35]. Group 5: Retail Transformation - Gujia's retail transformation has been ongoing for seven years, focusing on building a user-centered approach rather than a factory-centered one [15][46]. - The company is implementing a digital platform, iKUKA, to enhance retail operations and improve efficiency by connecting directly with consumers [48]. Group 6: Strategic Focus - Gujia aims to redefine itself from merely selling furniture to becoming a brand that leads lifestyle choices, emphasizing a gradual approach from single products to comprehensive lifestyle solutions [19][20]. - The company is focusing on three strategic categories: sofas, mattresses, and customization, which are expected to drive significant revenue growth [26][27]. Group 7: International Expansion - Gujia's overseas business is projected to contribute nearly half of its revenue by 2024, with a focus on developing markets in Southeast Asia and Central Asia [55]. - The company is adopting a focused approach to international expansion, ensuring that resources are aligned to support marketing and sales efforts in strategic countries [56][57]. Group 8: Long-term Value Creation - The company emphasizes the importance of strategic assets and contributions that create long-term value, rather than short-term financial metrics [60][62]. - Gujia's management is committed to maintaining a balance between immediate business performance and long-term capability building, ensuring that strategic initiatives are not compromised during challenging times [63][64].

Group 1 - The company Filinger's response to the Shanghai Stock Exchange's inquiry regarding control change indicates that there are no related party relationships, interest arrangements, or insider trading behaviors among the transaction parties [1][2] - The new actual controller, Jin Yawei, aims to leverage industrial resources and state-owned capital collaboration advantages to drive governance restructuring and steady development of the main business, injecting new momentum into the continuously loss-making home furnishing company [1][3] Group 2 - The compliance review of the transaction has been completed, confirming that the actual controllers, shareholders, and investors of the four acquiring institutions have no related party relationships or potential interest arrangements [2] - The company has addressed concerns regarding share reduction by stating that the German shareholders have previously reduced their holdings in the secondary market, indicating their exit intention [2] Group 3 - The control change is viewed as a key turning point in resolving the company's long-standing governance conflicts, with the complete exit of the German shareholders expected to alleviate internal conflicts arising from differing management philosophies [3] - The board restructuring plan has been clarified, with Anji Yiqing nominating 6 out of 7 directors, ensuring a smooth transition of governance control [3] Group 4 - Despite projected continuous losses in net profit for 2024 and the first quarter of 2025, the company emphasizes that daily production and operations have not been significantly affected, with the core businesses of flooring and custom home furnishing remaining stable [4] - The entry of the new actual controller is expected to open up incremental opportunities, as Jin Yawei's investment platform has a strong focus on semiconductor, biomedicine, and intelligent manufacturing sectors, which may synergize with the home furnishing industry's trend towards smart home solutions [4] - The transaction design includes a layered mechanism of "strategic investors locked for 36 months + financial investors locked for 18 months," which binds industrial capital to long-term responsibilities while attracting liquidity support, providing a time window for governance restructuring [4]

Core Viewpoint - The groundbreaking of the Yunfeng Moganshan Intelligent Visualization Green Home Project in Deqing, Zhejiang marks a significant step towards the high-end, green, and intelligent transformation of the home furnishing industry in China [1][6][12]. Project Overview - The project covers a total area of 200 acres, with the construction of approximately 260,000 square meters of factory, research and development, and office buildings, creating a modern industrial park that integrates production, research, and office functions [3]. - The project will introduce advanced international equipment, including fully automated warehouses and laser edge banding machines, to establish a fully automated production line [3]. - The planned annual output value of the project is over 1.8 billion yuan, covering a full range of eco-friendly board materials and customized home furnishings [3]. Strategic Significance - The project is expected to inject threefold momentum into the Deqing economy, directly creating over a thousand jobs and attracting upstream and downstream supply chain enterprises, thereby forming an intelligent home furnishing industry ecosystem [16]. - The annual output value of 1.8 billion yuan will set a new benchmark for manufacturing investment and enhance the contribution of the green home furnishing industry to the county's GDP [16]. - The project aims to elevate Deqing from a "production base" to an "innovation high ground" in the national home furnishing industry landscape [16]. Industry Leadership - The project will facilitate the transition from traditional manufacturing to intelligent manufacturing through the introduction of international advanced production lines and the establishment of a digital, automated, and visual manufacturing system [18]. - It will serve as a benchmark for green manufacturing practices, implementing low-carbon technologies such as photovoltaic power generation and recycling to achieve dual carbon goals [18]. - The project aims to accelerate the vision of becoming a global leading home furnishing enterprise by integrating research, manufacturing, and sales into a modern industrial base [19]. Defining Advanced Productivity - The project stands at the forefront of intelligent manufacturing, utilizing visualization technology to achieve data-driven processes from production to consumption, representing the direction of advanced productivity in the industry [21]. - Once completed, it will serve as a model for the home furnishing industry, demonstrating the dual-driven approach of "intelligent + green" and guiding the transformation of traditional home furnishing towards high-end, intelligent, and green solutions [21]. Commitment to Quality and Efficiency - The company commits to high-standard planning, quality construction, and efficient progress to ensure early completion and production of the project, aiming to repay societal trust with tangible results [23].

Investment Rating - The report indicates a positive outlook for the home furnishing sector, driven by domestic consumption stimulus and the gradual recovery of retail channels [1]. Core Insights - The report highlights that the domestic consumption stimulus is beginning to show effects, with a notable recovery in retail channels, while export conditions are experiencing marginal declines [1][3]. - The performance of leading companies in the home furnishing sector is improving, particularly in the context of national subsidies and strategic adjustments [1][3]. Summary by Sections 1. Home Furnishing - Domestic sales show signs of recovery with a year-on-year revenue change of -12.44% in Q4 2024 and +1.75% in Q1 2025, while net profit for the same periods changed from -54.11% to +7.07% [13]. - Export performance for the furniture sector saw a cumulative year-on-year increase of +5.8% for 2024 but a decline of -8.0% in Q1 2025, indicating a downward trend in export conditions [13]. - The report anticipates that the domestic market will continue to recover in the short term due to national subsidy policies, while the export market may face ongoing pressures [13]. 1.1 Domestic - Custom Home Furnishing - Retail channels are showing marginal improvements, while bulk channels remain under pressure, with leading companies like Oppein and Sophia experiencing reduced revenue declines in Q1 2025 compared to previous quarters [20]. - The profitability of leading companies is improving, with a focus on cost control and product development, while second and third-tier brands may struggle to maintain performance [26]. - Prepayment and cash flow indicators show improvements for some leading companies, suggesting a gradual recovery in demand [38]. 1.2 Domestic - Soft Home Furnishing - The soft home furnishing sector is under pressure due to real estate downturns and changing consumer spending patterns, but companies like Kuka and Mengbaihe are showing signs of recovery [39]. - Profit margins are improving in Q1 2025 compared to 2024, with notable changes in gross and net profit margins across leading companies [44]. - Prepayment figures for soft home furnishing companies are showing positive growth, indicating a recovery in domestic demand [46]. 1.3 Export Home Furnishing - The overall export climate is declining, with a significant drop in cumulative export value in Q1 2025, reflecting challenges in the international market [51][53]. - Despite the overall decline, leading companies are still managing to perform well, showcasing resilience and strategic advantages [51].

这家公司宣布控股股东筹划公司股份协议转让事项并停牌，但是股价却提前涨停。 4月22日，亚振家居股份有限公司（下称"亚振家居"，603389.SH）公告称，公司近日收到公司控股股东上海亚振投资 有限公司的通知，控股股东正在筹划公司股份协议转让事宜，该事项可能导致公司控制权发生变更。因控股股东正在筹划 重大事项，其于4月22日继续停牌，并未标明停牌终止日。 需要指出的是，停牌前的最后一个交易日，亚振家居股价涨停，收盘价为6.94元。 制图：佘诗婕 业绩承压 亚振家居近年来业绩承压。 控制权变更 值得关注的是，在上述交易公布之前，亚振家居的股价就出现了明显的异动，4月8日—4月17日，亚振家居股价累计上 涨48.61%。对于此次股价的异动，市场纷纷质疑股份协议转让事宜的消息被提前泄露，或存在内幕交易的情况。 对此，亚振家居的相关工作人员表示，并不存在内幕交易的情况。 回到公告本身，本次交易可能导致亚振家居的控制权变更。这并不是亚振家居第一次谋划控制权变更。 2024年11月18日，亚振家居发布公告称，公司于2024年11月17日收到公司控股股东的通知，控股股东正在筹划公司股 份协议转让事宜，该事项可能导致公司控制权 ...