Core Insights - The global cruise market is experiencing a V-shaped rebound, with the Chinese market contributing over half of the growth in Asia, and domestic brands capturing a market share of 40% [1] - From January to September this year, China hosted a total of 376 cruise voyages, with a year-on-year increase of over 20% in cruise passengers [1] - The Chinese cruise industry is transitioning from scale recovery to high-quality development, with 2025 seen as a pivotal year for the industry [1] Industry Developments - The CEO of Royal Caribbean Group highlighted the release of consumer demand and modernization of home ports in cities like Shanghai, Tianjin, and Guangzhou as key drivers for the cruise industry in China [1] - Mediterranean Cruises has been deploying high-quality ships to China since 2016 and plans to launch more routes tailored for Chinese tourists by 2025 [1] - The CEO of MSC Mediterranean Cruises noted that the Chinese cruise market is showing strong growth due to supportive policies and the entire industry chain, with plans to extend the home port season to meet rising demand [2] Market Outlook - The future of the Chinese cruise market is expected to be more open, with a call for deeper cooperation with global partners to cultivate the market and share development opportunities [2] - The forum held during the eighth China International Import Expo aims to leverage the event's influence to help the Chinese cruise industry integrate more confidently and openly with the global market [2]

数据显示，全球邮轮旅客数量在2024年突破3400万人次，同比增长超过9%，预计2025年将接近3800万 人次，展现出邮轮产业强大的韧性与增长潜力。 11月6日，2025吴淞口论坛在上海宝山举行。论坛以"全球视野下中国和亚洲邮轮产业的创新与破局"为 主题，聚焦邮轮产业高质量发展，通过一系列重磅议程，展现了上海作为中国邮轮产业的担当，为全球 邮轮产业复苏与升级注入了强劲的"东方动力"。 此外，上海市宝山区人民政府与上海海事法院联合发布了《服务保障邮轮经济高质量发展情况通报 （2015-2025）》，回顾了过去十年上海邮轮经济从起步培育到跻身亚洲领先的完整发展历程与司法服 务保障经验，更聚焦制度创新、能级提升与法治保障等关键维度，为未来邮轮产业的高质量发展提供了 清晰的行动指引。 "中国邮轮旅游发展示范区高质量发展行动"同期启动。该行动将依托全国唯一的邮轮旅游发展示范区平 台，聚焦打造"具有国际吸引力的邮轮产品体系、具有国际竞争力的邮轮产业体系、具有国际影响力的 邮轮品牌体系、具有国际美誉度的邮轮生态体系"，分步推进以"五个一"计划为核心的系统工程，包括 推动出台一部法律、推动制定一个方案、启动创建一个国家级旅 ...