Core Viewpoint - The rise of emotional consumption reflects the evolving spiritual needs of consumers, particularly among the Z generation, who seek products that provide emotional value and personal expression [2][3]. Group 1: Emotional Consumption Trends - Recent years have seen a surge in popularity for products like trendy toys, virtual collectibles, esports equipment, and cycling gear, which cater to individualistic and entertainment needs [1]. - Emotional consumption is characterized by products that emphasize healing, stress relief, and self-pleasure, with a focus on "emotional value" as a core selling point [1]. Group 2: Market Dynamics and Challenges - The phenomenon of emotional consumption is exemplified by the popularity of LABUBU, which highlights both the demand for emotional connection and the potential for market manipulation through scarcity marketing [2]. - The "tulip mania" effect in economics warns against the false prosperity created by artificial scarcity, suggesting that the pricing of emotional consumption products should not inflate irrationally [3]. Group 3: Regulatory and Cultural Considerations - There is a need for clearer regulatory frameworks regarding the attributes of emotional consumption products, especially concerning financial operations, to prevent speculative behaviors [3]. - Encouraging a more sustainable emotional consumption environment requires enhancing supply and reducing frenzied buying, allowing consumers to enjoy a more relaxed experience [3].