Core Insights - JD MALL's Xiamen Huli store opened from October 31 to November 2, attracting over 50,000 visitors on its first day, becoming a trendy shopping destination in Xiamen [1][3] - The store features a 30,000 square meter immersive shopping space with various consumer experiences, including electronics, home goods, esports, and food [1][3] - The store operates on a fully self-operated model, offering eight themed experience areas to meet diverse consumer needs [3][5] Consumer Engagement - The store has recorded nearly 500,000 visitors since its soft opening at the end of September, showcasing its popularity [3] - Activities such as the JOY TIME music festival and JDG esports events have been organized to enhance consumer engagement and attract a wider audience [6][8] - The store offers significant discounts and promotional activities, including up to 50% off on select products and chances to win prizes like Apple iPads and Xiaomi air purifiers [5][6] Economic Impact - The opening of JD MALL in Xiamen aligns with national policies aimed at boosting consumption and investment, positioning it as a model for economic growth [8] - The store's innovative retail model and immersive experience are expected to drive consumption upgrades in Xiamen and the broader Fujian region [8][10] - JD MALL aims to enhance the shopping experience through a focus on user-centered services and diverse retail formats, contributing to the digital transformation of physical retail [10]

近几年，潮玩、虚拟藏品、电竞装备、骑行器械等一系列满足人们个性化、娱乐化需求的消费品迅速走俏。这 类消费品主打治愈、解压和"悦己"，以满足人们"情绪价值"为核心卖点。 情绪消费的兴起，是时代发展的写照，意味着人们的精神需求有了更丰富的延伸。 人们常说：人间烟火气，最抚凡人心。当伴随着互联网成长起来的Z世代，逐渐成为社会中坚力量，那些充满 个性表达的潮玩，成为了另一个版本的"心灵鸡汤"和人间烟火。一棵造型迥异、印刻着"放轻松"三个大字的绿 色盆栽，一个丑萌的毛绒公仔……这些看似简单的小物件，实则是当代年轻人精心寻觅的解压"搭子"。就像深 圳大学校长毛军发在2025年毕业典礼上的发言所说：玩物未必丧志，玩物亦可养心。面对焦灼生活中的内卷日 常，我们需要一份趣味。 最近爆火的LABUBU，也是情绪消费崛起的一个典型。不过，LABUBU走红的过程，也让人们看到了情绪消 费的另一面。 当"真爱粉"在为情感共鸣、文化认同、精神慰藉买单时，供给端的不充分、抑或稀缺营销，让抢购、收藏 LABUBU逐渐被异化，甚至成为"黄牛党"、资本方的投机、炒作工具。 版权声明 证券时报各平台所有原创内容，未经书面授权，任何单位及个人不得转 ...

Core Insights - The JD Campus Star E-sports Competition has successfully engaged nearly 20,000 participants across over 120 universities in eight major cities as of May 14 [1][2] - The competition features an innovative home-and-away double round-robin format, enhancing the viewing experience and strategic depth of the matches [1] - The championship team will share the victory with all students of their university, creating a unique incentive mechanism [1] Group 1 - The competition has attracted a strong response, with tens of thousands registering during the initial phase, including over a thousand participants in a single day in cities like Wuhan and Chengdu [2] - JD's ecosystem resources have been leveraged to provide various benefits to users, including discounts on digital products and gaming equipment [2] - The event has become a hub connecting university students, the e-sports industry, and e-commerce platforms as the competition intensifies [2] Group 2 - The first round of the city ranking matches will take place in Guangzhou on May 17, featuring a match between the Nanjing team and the local Guangzhou team [1] - Following the city ranking matches, a critical "eight into two" knockout round will determine the two teams competing for the championship [1] - JD has launched special initiatives targeting university students, such as the "ROG Peripheral Experience Officer" program, allowing participants to receive free gaming equipment [2]