Core Viewpoint - The launch of the Titanium 7 model by Fangcheng Leopard represents a significant innovation in the urban SUV market, combining unique product positioning and advanced design concepts to meet the evolving needs of consumers [1][17]. Product Features - The Titanium 7 is the second model in the Titanium series and the brand's first hybrid SUV, showcasing a blend of rugged design and modern aesthetics [1][5]. - It offers seven stylish color options and boasts the largest interior space among the brand's SUV lineup, with a cabin length of 3310mm and a room utilization rate of 70.9% [5][7]. - The vehicle features a storage capacity of 1000L in the trunk, expandable to 1880L with the rear seats folded, and includes 47 storage compartments designed for family travel needs [7]. Technological Innovations - The Titanium 7 is equipped with an advanced intelligent driving assistance system and offers two versions: one with laser driving assistance and one without, catering to diverse user needs [9][11]. - It introduces a new BYD Pad that supports 45 vehicle control functions and features innovative entertainment options, including game controllers and electric skateboards [9][11]. - The vehicle supports multiple terrain modes and has impressive off-road capabilities, with a minimum ground clearance of 210mm and a water wading depth of 600mm [9]. Market Positioning - The Titanium series aims to balance mainstream aesthetics with individual expression, distinguishing itself from the more rugged Leopard series [7][17]. - The Titanium 7 is positioned as a value choice in the new category of family-oriented rugged vehicles, merging sporty genes with urban aesthetics [15][17]. Sales and Pricing - The Titanium 7 is available in four configurations, with prices ranging from 179,800 to 219,800 yuan, providing consumers with a variety of options [13]. - The vehicle's fuel efficiency is notable, with a combined fuel consumption of only 4.9L per 100km and a total range exceeding 1300km when fully fueled and charged [11][13]. Brand Impact - The successful launch event in Jinan enhanced consumer awareness and appreciation of the Titanium 7, establishing a solid foundation for future market promotion [17][19]. - Fangcheng Leopard's strategic marketing and quick response to market demands are expected to strengthen its position in the competitive urban SUV market [19].