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千禾味业召开2025全国经销商大会 让健康调味品生意大有可为
Qi Lu Wan Bao· 2025-09-25 07:42
Core Insights - The conference held by Qianhe Flavor Industry focused on the current dynamics and breakthroughs in the Chinese seasoning industry, emphasizing the transition towards clean-label seasoning products and the need to convert consumer demand into growth opportunities for high-quality development in the industry [1][2] Industry Trends - The clean-label soy sauce market in China is projected to grow over 18% in 2024 compared to the previous year, with expectations that by 2027, it will account for over 63% of the retail market share for quality soy sauce [4] - The competition in the seasoning market is shifting towards product differentiation and technological innovation, with clean-label products becoming mainstream [2][4] Company Performance - Qianhe Flavor Industry holds a 50.1% market share in the clean-label soy sauce segment in China, establishing itself as the leading brand in this category [4] - The company has invested over 400 million yuan in research and development since its listing, resulting in 129 patent authorizations, which support its commitment to product quality and innovation [4] Consumer Satisfaction - Qianhe Flavor Industry was recognized as the most satisfying brand in the soy sauce category in the 2025 China Customer Satisfaction Index (C-CSI) report, marking the second consecutive year of receiving this honor [5] Distribution Network - As of mid-2025, Qianhe Flavor Industry's distribution network covers all 34 provincial-level administrative regions in China, with over 3,300 distributors supporting market growth [8] - The company is also expanding its international presence, with products sold in Europe, America, and Southeast Asia, promoting "craftsmanship of Chinese flavor" globally [8] Collaboration and Awards - The conference awarded 30 distributors for their contributions, highlighting successful partnerships that have driven sales growth and market penetration [10] - Qianhe Flavor Industry is actively collaborating with distributors to enhance product offerings and meet regional consumer demands, such as promoting the Qianhe 0 series in supermarkets [10]