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酒业国际化与年轻化
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第二十三届酒博会10月17日开幕 聚焦国际化与年轻化新趋势
Xin Jing Bao· 2025-09-16 03:17
Core Insights - The 23rd China International Wine Expo is set to attract 50,000 professional visitors and 300,000 general attendees, showcasing its international character with over 20 foreign consulates and international exhibition groups participating [1][2] - The event will take place from October 17 to October 19, 2025, at the Wuhan International Expo Center, featuring more than 20 high-profile, interactive seminars and professional activities [1][2] Group 1: Event Characteristics - The expo is characterized by its broad participation, strong professionalism, and precise matching capabilities, with core channel merchants and professional buyers expected to attend [2] - Digital tools for precise matching will be provided to assist exhibitors in meeting their business needs [2] Group 2: Internationalization and Innovation - New international exhibition areas have been added, including those for France, Italy, Spain, Chile, Argentina, South Africa, Canada, Ireland, Australia, and Moldova, enhancing the expo's global appeal [2] - The main forum will focus on themes of co-existence, empathy, and sharing, reflecting the international characteristics of the expo [2] Group 3: Market Trends and Consumer Focus - The wine industry is entering an era of "three rationalities" (rational consumption attitudes, rational pricing, and rational choices), prompting companies to pay more attention to the preferences of younger consumers [3] - The expo will emphasize market transformation, consumer demand, and the importance of brand and internationalization to attract renowned domestic and international wine companies [3]