2025年，酒业的数字化转型已从初期的渠道尝试，迈入以"直达消费者"为核心的新阶段。线上平台不再是简单的补充渠道，而是与品牌价值重塑、私域流量 沉淀、传统渠道革新深度融合的"战略枢纽"，对酒企的战略定力与综合运营能力提出了前所未有的高要求。 1月5日，搜狐酒业主播毕然连线中国酒业资深营销专家、知名评论人肖竹青，开启搜狐酒馆50期节目，共同探讨新阶段下酒业数字化转型的底层逻辑与破局 之道。 在本次对话中，肖竹青指出，当前酒业竞争的核心已演进为对消费者的直接争夺。其破局关键在于坚定推行直达消费者的模式变革、构建品牌自主的私域运 营体系，并推动产品价值回归理性。他认为，酒企的数字化直销并非意在取代传统渠道，而是成为推动营销模式向"品牌方主导"深度转型的关键杠杆；短期 内，市场策略调整能带来流量关注，但行业的长远发展，终究要依靠品牌与消费者之间构建的持久信任与健康生态。他同时建议，消费者在选择产品时，应 优先信赖主流品牌及其经过长期市场验证的核心产品。 以下是直播全文摘要，供行业人士参考。 毕然：近期茅台在其数字化平台i茅台上以官方指导价直销核心产品，并且每日秒光，这成为一个现象级事件。您认为这背后反映了行业怎样的战 ...

在中国白酒与特色酒类产业加速迈向数字化、品牌化发展的新时代背景下，一个专注于酒业供应链整合 与微信电商生态建设的平台正在迅速崛起。由林总创始并倾力打造的微信电商平台——云岭酒业，依托 优质酒类资源与创新电商模式，致力于构建集酒品供应、品牌孵化、渠道赋能于一体的新型酒业电商平 台，为行业注入全新活力。 云岭酒业自成立之初，便坚持"源头直采、品质为本"的发展理念。平台整合优质酒厂、酒庄、区域特色 酒企资源，覆盖白酒、地方特色酒、定制酒等多个品类，从酿造工艺、原料选取到品质检测，层层把 关，确保每一款酒品都经得起市场和消费者的检验。 平台通过微信生态实现"内容种草 + 社群转化 + 复购沉淀"的闭环运营，不仅帮助酒企降低营销成本， 也让消费者享受到更透明的价格与更贴心的服务。借助数字化工具，云岭酒业正在推动酒业从"卖产 品"向"卖体验、卖服务"转型升级。 云岭酒业不仅是一个销售平台，更是酒企成长的赋能平台。平台为入驻酒企提供品牌包装、产品策划、 营销推广、渠道拓展等多维度支持，帮助中小酒企解决"不会卖、卖不动、卖不远"的难题。 林总表示，酒不仅是一种消费品，更是一种文化的传承。云岭酒业希望通过平台化、标准化的运营方 ...

Core Insights - The 23rd China International Wine Expo is set to attract 50,000 professional visitors and 300,000 general attendees, showcasing its international character with over 20 foreign consulates and international exhibition groups participating [1][2] - The event will take place from October 17 to October 19, 2025, at the Wuhan International Expo Center, featuring more than 20 high-profile, interactive seminars and professional activities [1][2] Group 1: Event Characteristics - The expo is characterized by its broad participation, strong professionalism, and precise matching capabilities, with core channel merchants and professional buyers expected to attend [2] - Digital tools for precise matching will be provided to assist exhibitors in meeting their business needs [2] Group 2: Internationalization and Innovation - New international exhibition areas have been added, including those for France, Italy, Spain, Chile, Argentina, South Africa, Canada, Ireland, Australia, and Moldova, enhancing the expo's global appeal [2] - The main forum will focus on themes of co-existence, empathy, and sharing, reflecting the international characteristics of the expo [2] Group 3: Market Trends and Consumer Focus - The wine industry is entering an era of "three rationalities" (rational consumption attitudes, rational pricing, and rational choices), prompting companies to pay more attention to the preferences of younger consumers [3] - The expo will emphasize market transformation, consumer demand, and the importance of brand and internationalization to attract renowned domestic and international wine companies [3]

Group 1 - The 23rd China International Wine Expo will be held from October 17 to October 19, 2025, at the Wuhan International Expo Center, featuring over 20 high-profile and interactive events [1] - The expo aims to promote high-quality development in the wine industry, explore innovation and digital transformation, and create a platform for global wine culture [1] - Key events include the opening ceremony, the World Famous Wine Value Conference, and various professional competitions and seminars [1] Group 2 - The wine consumption market is shifting towards rationality, personalization, youthfulness, and lower alcohol content, indicating a new drinking trend rather than just a trend [2] - Companies should focus on the preferences of young consumers and adapt their products and quality innovations accordingly [2] - The expo will enhance international exchanges by inviting over 20 foreign embassies and international exhibition groups, with dedicated international exhibition areas [4] Group 3 - The expo is expected to attract 50,000 professional visitors and 300,000 general attendees, with a focus on core channel merchants and professional buyers [6] - A digital precision matching tool will be available to help exhibitors meet their business needs [6] - The expo will emphasize brand building and internationalization, attracting numerous well-known domestic and international wine companies [6] Group 4 - A nationwide rational drinking awareness campaign will be launched during the expo, marking it as the largest and most influential public welfare event in the domestic and international wine industry [6] - The theme "October in Jiangcheng, a date with fine wine" has been officially announced, promoting the event to the public [8]