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茅台镇“第二传奇”神话破灭,无忧酒业董事长发文道歉
Guan Cha Zhe Wang· 2025-12-02 09:47
Core Viewpoint - Guizhou Wuyou Liquor Industry (Group) Co., Ltd. is facing significant financial difficulties due to aggressive expansion strategies and misjudgment of market trends, leading to a departure from prudent financial risk control principles [1][10]. Company Summary - The founder and chairman, Yuan Mingquan, issued an apology to distributors, acknowledging the company's missteps [1][10]. - The company received six enforcement documents from the Renhuai City People's Court, with a total execution amount of 625.55 million yuan [3][13]. - Financial troubles have been evident, with new tax debts of 24.12 million yuan reported in the second quarter of 2025, and all eight tax categories overdue [3][14]. - The controlling shareholder, Guizhou Jiajian Industrial Co., Ltd., pledged 80.5% of its shares in Wuyou Liquor for a financing amount of 174 million yuan in 2023 [3][14]. - Despite claims that the company's fundamentals remain unchanged, there is growing market skepticism due to a lack of transparency regarding the reasons for the enforcement actions [3][14]. Industry Summary - The liquor industry is experiencing a downturn, with a three-year decline in the sauce liquor sector, leading to a 13.3% year-on-year decrease in production capacity for 2024 and a halving of the number of Renhuai distilleries over three years [5][16]. - Wuyou Liquor's aggressive expansion included investments in three major parks with a total area of over 350 acres and an annual production capacity of over 7,000 tons of high-quality sauce liquor [5][16]. - The industry is shifting from a "wild growth" phase to a more competitive landscape dominated by major players, with smaller companies struggling to survive [6][17]. - Major brands are lowering prices, leading to a significant market shakeout, with many low-quality, high-priced products being eliminated [7][18].