本报记者 于 芳 □ 王琦琛 一股以适度"微醺"为特征的新型消费风潮，正在悄然席卷年轻消费群体。无论是便利店搭配冰杯的DIY 调酒，还是限时快闪酒馆带来的沉浸式体验，"微醺"不再只是饮酒行为，更是一种情绪释放和生活方式 的表达。 便利店DIY调酒 解锁"微醺"自由 这一趋势不仅带动了冰杯、果汁、低度基酒等商品的热销，也推动便利店开始主动转型。7-Eleven、罗 森等连锁便利店门店均设置了专门的"微醺"角落，售卖调酒三件套或四件套，并贴出"人气配比攻略"。 线上线下融合 "微醺"场景体验升级 面对不断升温的"微醺"潮流，品牌方也在不断拓展线下体验场景。6月1日，百利得携手名创优品，在北 京大吉巷打造限时快闪"小酒馆"，将调酒体验带入潮流零售空间。现场设置的"微醺特调台"，陈列各类 基酒、果汁、冰杯与定制贴纸，引发大量年轻人排队"打卡"与购买。 在活动中，消费者只需购买一瓶基酒，即可获赠饮品与道具，通过拍照上传分享调酒的图文及短视频， 完成"情绪消费+内容分享"的完整闭环。"可乐朗姆""落日珊瑚""粉红莫妮卡"是其中热度较高的几款"微 醺"配方。 "活动本质上不是卖酒，而是在贩卖一种'可复制的体验'。"名创优品 ...

1.茅台集团：推动白酒回归初心 据贵州茅台微信公众号消息，6月10日，茅台集团领导干部大会召开。会议强调，要推动白酒回归"以之成礼、以之养老、以之成欢"的初心。要带头养成严格遵守中央八项规定及其实施细则精神 泸州老窖产品质量与安全白皮书发布 据泸州老窖企业文化中心微信公众号消息，近日，《泸州老窖股份有限公司产品质量与安全白皮书（2024）》发布，详细介绍了泸州老窖在食品质量安全领域的工作举措和所取得的成就，其内 今后，泸州老窖将持续以"质量领航者"姿态深耕行业变革，坚守更严标准、更高要求、更实举措，严守安全红线，追求卓越品质：以"技术革新、标准输出、文化传承"三维驱动，协同产业链伙 习酒：以科技创新促进生产 据君品习酒微信公众号消息，近日，习酒股份公司召开2025年度中期生产技术分析会。会议强调，全体习酒人要以"归零"的心态和作风，不断夯实助推习酒高质量发展的酿造基础。一是要以微 青花郎（低碳版）限量预售 据青花郎微信公众号消息，6月12日，第五代青花郎（低碳版）开始预售，限量仅1364件（1件6瓶装），售罄即止。据悉，第五代青花郎（低碳版）酒精度53%vol，每瓶500mL，建议零售价1 剑南春5万吨基酒项 ...

Core Insights - Sichuan is the core region of China's liquor industry, with a unique "concentrated aroma and sauce aroma" production layout, contributing over 45% of the national liquor manufacturing revenue and 18.7% of total profits in 2023 [1] - The "region + brand + culture" development model has established a rare ecological system in the liquor industry [1] Industry Foundation - Sichuan's liquor industry benefits from significant cluster effects, with key production areas like Yibin, Luzhou, and Deyang forming a differentiated competitive landscape [3] - Yibin's Wuliangye leads with sales revenue exceeding 80 billion yuan in 2023, while Luzhou Laojiao focuses on green brewing and smart production, producing over 100,000 tons of quality base liquor annually [3] - The brand hierarchy is clear, with top brands like Wuliangye and Luzhou Laojiao complementing smaller brands, and Wuliangye's classic series driving price increases through brand strength [3] Cultural Integration - Sichuan is leveraging "liquor and tourism integration" as a strategic approach, exemplified by Luzhou Laojiao's "1573 National Treasure Cellar Group" cultural tourism IP, attracting over 2 million visitors annually [4] Current Challenges - The industry faces three core contradictions: overcapacity versus quality upgrades, channel pressure from traditional distribution models, and generational shifts in consumer preferences [5] - Despite a slight decline in production in 2023, profits have increased, indicating a painful transition towards quality over quantity [5] - The penetration rate of instant retail in Sichuan is 10%, significantly higher than the national average of 3%, leading to a split in terminal sales channels [5] Path to Resolution - The industry must embrace digitalization, internationalization, and sustainability to overcome challenges [6] - Innovations in production, such as smart brewing and green transformation, are being adopted, with companies like Luzhou Laojiao utilizing IoT technology to enhance quality [6] - Marketing strategies are shifting towards comprehensive traffic operations, with platforms like Douyin achieving significant sales growth [6] Future Outlook - The Sichuan liquor industry is expected to evolve through three major trends: technology-driven industry collaboration, ESG value reshaping, and the continuous evolution of new consumer ecosystems [8] - The provincial government aims for the liquor industry's profits to exceed 120 billion yuan by 2027, integrating ESG scores into policy assessments [8] - The future competition will focus on the entire ecosystem's symbiosis rather than individual companies [10]

Core Viewpoint - Guizhou Moutai's annual shareholder meeting highlighted the company's strong financial performance in 2024, showcasing resilience and high-quality growth despite challenges in the liquor industry [2][3][5]. Financial Performance - In 2024, Guizhou Moutai achieved total revenue of 174.14 billion yuan, a year-on-year increase of 15.66%, and a net profit attributable to shareholders of 86.23 billion yuan, up 15.38% [3][6]. - The company's operating cash flow reached 92.46 billion yuan, reflecting a significant increase of approximately 38.85% compared to the previous year [3][6]. - The revenue from Moutai liquor, the core growth driver, was 145.93 billion yuan, marking a 15.28% increase, while the revenue from the Moutai sauce-flavored liquor series exceeded 24.6 billion yuan, with a growth rate of 19.65% [6]. Dividend Distribution - Guizhou Moutai plans to distribute a record cash dividend of approximately 64.67 billion yuan for 2024, which represents 75% of the net profit attributable to shareholders [8][9]. - The company has a cumulative profit of 558.72 billion yuan since its listing, with total cash dividends distributed amounting to 336.11 billion yuan, resulting in an average dividend payout ratio of 60.16% [9]. International Expansion - In 2024, Guizhou Moutai's overseas revenue surpassed 5 billion yuan for the first time, reaching 5.19 billion yuan, indicating a growing international presence [7]. - The company's marketing network now spans 64 countries and regions, with a focus on increasing penetration in Belt and Road Initiative markets [7]. Financial Health - As of the end of 2024, Guizhou Moutai's total assets amounted to 298.94 billion yuan, a year-on-year increase of 9.62%, while net assets reached 233.11 billion yuan, up 8.09% [7]. - The company's debt-to-asset ratio stood at 19.04%, with cash and cash equivalents totaling 169.97 billion yuan, indicating a strong financial position [7]. Future Outlook - For 2025, Guizhou Moutai has set a revenue growth target of approximately 9%, reflecting a more conservative outlook amid industry adjustments [11]. - The company acknowledges the current liquor industry cycle characterized by a transition to rational consumption and the need for channel upgrades [11].

自2023年底受关联公司海银财富涉嫌非法集资犯罪事件影响，上海贵酒（股票简称"岩石股份"）这一年 多来命运波折，先后被曝拖欠工资和货款，实控人被采取刑事强制措施，资金紧张、卖房还债，经销商 关系受挫，诉讼缠身等多重危机，犹如多米诺骨牌逐步将这家公司推向退市边缘。 2024年，上海贵酒营业收入为2.85亿元，同比下降82.54%；净利润为-2.17亿元；经营活动产生的现金流 量净额为-7546.18万元。由于业绩触发上海证券交易所相关规定，岩石股份自今年4月23日起开始被实 施退市风险警示，披星戴帽后，这家曾更名多次被称为"A股不死鸟"的公司，今年将迎来最严峻的"保 壳"考验。 如今的上海贵酒犹如"烫手山芋"，而公司高层也自去年以来相继辞职，核心高管一茬接一茬地换，而多 位高管甚至任职不足半年就"撂挑子"，就在近日，在董事长无法正常履职情况下，副董事长陈琪也申请 辞职，管理层动荡下的上海贵酒称将增强旗下高酱酒厂基酒的销售力度，积极寻找合适的战略投资者， 为公司生产经营带来支撑和帮助等，然而这也将是一场棘手的考验。 经销商锐减3693家 2019年主营业务转型白酒的上海贵酒，在短短的5年间，经历了过山车般的起伏， ...