今天分享的是：2025宜宾市白酒行业中小企业数字化转型实践样本 报告共计：31页 宜宾市白酒行业中小企业数字化转型实践总结 宜宾作为"中国白酒之都"，已形成以龙头企业为核心、中小酒企为重要组成的完整产业集群，2024年白酒产业营收超2000亿 元，贡献全国白酒行业超四分之一营收和近五分之一利润。当前白酒行业呈现"量降利升"特征，正从粗放型向集约型转型，生 产数智升级、质效精益管控等五大趋势凸显，中小企业数字化转型需求迫切。 白酒行业中小企业多聚焦生产酿造环节，面临诸多业务痛点：生产过程数字化水平不足，数据贯通不畅；质量与设备能效管理 滞后，追溯体系粗糙；产销协同难度大，订单交付率难保障；包装智能化与绿色化转型受阻；安全生产闭环管理存在短板。 数字化转型为中小企业带来多方面价值：生产酿造端实现工艺标准化与自动化，提升基酒品质与出酒率；质效管理端构建全链 条追溯体系，推动质量管控从事后抽检向过程预防转变；供应链端强化产销联动，实现柔性排产；包装端提升产线灵活性与绿 色合规水平；安全生产端增强风险主动防控能力。 宜宾市数据局 2025 年 11 月 目 录 | 一、白酒行业中小企业发展情况 . | | --- | ...

Core Viewpoint - Guizhou Wuyou Liquor Industry (Group) Co., Ltd. is facing significant financial difficulties due to aggressive expansion strategies and misjudgment of market trends, leading to a departure from prudent financial risk control principles [1][10]. Company Summary - The founder and chairman, Yuan Mingquan, issued an apology to distributors, acknowledging the company's missteps [1][10]. - The company received six enforcement documents from the Renhuai City People's Court, with a total execution amount of 625.55 million yuan [3][13]. - Financial troubles have been evident, with new tax debts of 24.12 million yuan reported in the second quarter of 2025, and all eight tax categories overdue [3][14]. - The controlling shareholder, Guizhou Jiajian Industrial Co., Ltd., pledged 80.5% of its shares in Wuyou Liquor for a financing amount of 174 million yuan in 2023 [3][14]. - Despite claims that the company's fundamentals remain unchanged, there is growing market skepticism due to a lack of transparency regarding the reasons for the enforcement actions [3][14]. Industry Summary - The liquor industry is experiencing a downturn, with a three-year decline in the sauce liquor sector, leading to a 13.3% year-on-year decrease in production capacity for 2024 and a halving of the number of Renhuai distilleries over three years [5][16]. - Wuyou Liquor's aggressive expansion included investments in three major parks with a total area of over 350 acres and an annual production capacity of over 7,000 tons of high-quality sauce liquor [5][16]. - The industry is shifting from a "wild growth" phase to a more competitive landscape dominated by major players, with smaller companies struggling to survive [6][17]. - Major brands are lowering prices, leading to a significant market shakeout, with many low-quality, high-priced products being eliminated [7][18].

北京商报讯（记者 刘一博 冯若男）11月28日，贵州茅台举办2025年第一次临时股东大会。此次大会 上，茅台集团党委副书记、总经理王莉就投放节奏和稀缺性问题表示，从供给端的产能投放节奏，这一 节奏主要取决于生态承载和工匠培养。而从销售端的产品投放量，我们销售端的释放主要取决于不同时 期的市场承载量，维护好渠道的韧性和市场稳定是我们的重中之重。 站在供给端产能投放节奏角度，王莉指出："对于生态承载，新车间的微生物是需要一个培养过程，它 要逐步成熟。我们把三年内投产的车间都称为新车间，它所产的基酒就相对比较清新和干净，在最终的 勾兑使用里就有比例限制，因此，生态承载是在产能释放时首要考虑的因素。对于工匠培养，我们的酒 师、班长、技术工人、熟练工人等这些关键岗位梯队都是需要通过工匠八步培养法体系化的逐级培养 的，一个优秀的酒师大概需要培养10年的时间，因此工匠力量是否成熟，也是产能投放需要重点考虑的 要素。综合刚才两个要素，生态承载和工匠培养，每年产能投放释放的节奏不会太大。" 此外，从销售端产品投放量来看，王莉表示："当前白酒行业正处于调整期，销售端的产品投放我们会 根据市场承载量来科学决策。当然处于这样的一个调 ...

Core Viewpoint - The Guizhou Provincial Department of Commerce has issued a draft guideline aimed at transforming the local liquor industry from "selling liquor" to "selling lifestyle" in response to the overall pressure on the liquor industry [1][3]. Group 1: Industry Transformation - The guideline emphasizes a shift from "selling liquor" to "selling services," encouraging producers to maintain quality, enhance skills, and innovate products [3]. - It aims to enhance consumer experiences through immersive cultural engagement, improving their appreciation and emotional value associated with liquor [3]. Group 2: Key Tasks for Industry Upgrade - **Enhancing Product and Service Supply**: The guideline supports collaboration between enterprises and educational institutions to innovate and diversify product offerings, including low-alcohol and flavored liquors [4]. - **Promoting Industry Integration**: It advocates for the integration of liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing cross-industry consumption [5]. - **Creating New Consumption Scenarios**: The guideline proposes developing new consumption venues and cultural festivals to enrich consumer experiences and promote local liquor culture [6]. - **Upgrading Marketing Models**: It encourages businesses to shift marketing strategies from product-focused to service-oriented, utilizing both online and offline platforms for targeted marketing [6]. - **Developing Talent**: The guideline emphasizes the need for training and attracting professionals in the liquor industry, including sommeliers and brewers, to support industry growth [7]. - **Strengthening Cultural Heritage**: It calls for the preservation and innovative development of liquor culture, promoting Guizhou's liquor heritage and enhancing its international visibility [8]. Group 3: Implementation Support - To ensure the effective implementation of these policies, Guizhou Province plans to establish a coordination mechanism and provide financial support to encourage investment in equipment, product development, and market expansion [8].

Core Insights - The successful issuance of a 10 million yuan base liquor mortgage loan by Agricultural Bank of China, Luliang Branch, marks a significant breakthrough in addressing financing challenges for liquor enterprises in Shanxi Province [1][2] Group 1: Financing Innovation - The loan is the first of its kind in Shanxi Province, utilizing base liquor as collateral, which has traditionally been undervalued and unregulated in conventional credit models [1] - Agricultural Bank of China introduced the "Jin Niang e-loan" series to convert "liquid assets" into "liquid funds" through on-site and intelligent dynamic supervision [1][2] Group 2: Economic Impact - The loan will enable Shanxi Zongjiu Liquor Co., Ltd. to purchase new equipment and expand its brewing workshop, with an expected capacity increase of 40%, thereby enhancing the local liquor industry's quality and efficiency [1] - This initiative exemplifies how the financial system in Luliang is innovatively supporting the real economy and precision-targeting the development of characteristic industries [2] Group 3: Broader Implications - The use of advanced technologies such as IoT and AI has effectively addressed the challenges of collateral and regulatory oversight for base liquor, improving financing accessibility for liquor enterprises [2] - This model serves as a reference for other financial institutions to support "heavy asset, long-cycle" industries and sectors involving bulk agricultural products and high-end raw materials, showcasing its replicable and scalable value [2]

Core Viewpoint - Shanghai Gui Jiu (also known as Rock Shares) is facing severe operational and financial challenges, including a significant drop in revenue and net profit, management instability, and legal issues, pushing the company towards the brink of delisting [1][2][4]. Financial Performance - In 2024, the company's revenue was 2.85 billion yuan, a year-on-year decrease of 82.54%, with a net loss of 2.17 billion yuan [1][2]. - The operating cash flow was negative at -75.46 million yuan, indicating a severe loss of "self-sustaining capability" [2][3]. - For Q1 2025, revenue further declined to 14.98 million yuan, down 86.25% year-on-year, with a net loss of 19.32 million yuan [2]. Dealer Network and Market Position - The number of dealers plummeted by 3,693 to 772, reflecting a significant loss of market confidence [3]. - Contract liabilities, indicating dealer payment willingness, decreased by 58.22% to 96 million yuan, attributed to reduced sales [3]. Management Instability - The company has experienced a high turnover of key executives, with multiple resignations since 2024, including the chairman and other senior management [7][8]. - The instability in leadership has led to a lack of strategic continuity and increased operational challenges [8]. Legal Issues - The company is embroiled in numerous legal disputes, with 11 pending lawsuits and estimated liabilities of 17.48 million yuan [4]. - Ongoing cases include labor disputes and various contract-related issues, further complicating the company's situation [4]. Strategic Initiatives - The company plans to enhance the sales of its base liquor and actively seek strategic investors to support its operations [9][10]. - A focus on core products and market channels is part of the strategy to improve financial performance [10]. Industry Context - The broader industry is facing challenges with high inventory levels, impacting smaller companies like Shanghai Gui Jiu, which may struggle to capitalize on market opportunities [11].