Group 1 - The core viewpoint of the article highlights Huazhu Group's strong financial performance in Q2 2025, with significant year-on-year growth in hotel revenue and adjusted net profit [1] - In Q2 2025, Huazhu Group's hotel operating revenue reached 26.9 billion yuan, a 15% increase year-on-year, while total revenue was 6.4 billion yuan, up 4.5% [1] - The adjusted net profit for the quarter was 1.35 billion yuan, reflecting a 7.6% year-on-year growth, and adjusted EBITDA was 2.3 billion yuan, increasing by 11.3% [1] Group 2 - As of the end of Q2 2025, Huazhu Group operated a total of 12,137 hotels, marking an 18% increase year-on-year, with a total of 1,184,915 rooms, up 18.3% [1] - The company opened 597 new hotels during the quarter, with a total of 2,947 hotels in the pipeline, covering 1,522 cities [1] - The average daily room rate, occupancy rate, and average revenue per available room for Huazhu China were 290 yuan, 81%, and 235 yuan, respectively, showing recovery compared to the previous quarter [1] Group 3 - The hotel industry in China is undergoing structural changes, with oversupply in high-end hotels, a need for upgrades in budget hotels, and rapid growth in mid-range hotels [2] - Huazhu's membership program, Huazhu Club, reached 288 million members, a 17.5% increase year-on-year, indicating a shift towards direct sales and reduced reliance on third-party platforms [2] - Industry experts predict that competition will intensify, with hotel brands needing to enhance their competitiveness through improved booking and membership systems to attract more owners [2]